Halloween Toys

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months

180K

Growth, 90 days vs prior 90

+50.8%

Conversion, latest week

1.2%

Market size, estimated

£18Ka year

Peak month

October188.9× the quietest month

Top search term

halloween toys71K searches a year

Listings sell for £8.13 on average, from £2.63 to £19.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.13 that is £0 to £813 a year per listing.

Average price

£8.13under the $15 to $100 sweet spot

Price range

£2.63–£19.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£813

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.4% of listings are out of stock. The average listing ranks #729 within Building & Construction Toys. It carries 701 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

97%

Out of stock, average day

28.4%

Average rank

#729in Building & Construction Toys

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

701per listing

Listings tracked

35

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months