halloween mask
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great484.78avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.75–£32.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Market size
Okay£148K£148K/yr · 1.3M searches
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, halloween mask is a £148K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
halloween mask market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £208K–£261K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #595
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 59%
- Out of stock
- 36.1%
- Avg brand age
- 37 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
111
Top-5 brand share
33%
Top 20: 76%
Top-5 click share
27%
Top 20: 68%
Open market
63%
- molezu16%
- Chuankefanxing5%
- LONGKING4%
- Fun World4%
- Sloth3%
- ACBAGI3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 44.1×
Top halloween mask search terms
- scary mask139K/yr
- halloween mask459K/yr
- masks costume49K/yr
- halloween masks155K/yr
- horror mask28K/yr
- mask costume17K/yr
- scary masks for adults35K/yr
- scary masks19K/yr
- mask halloween25K/yr
- horror costume16K/yr
Top halloween mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
molezu Mask Creepy Monster Horror Face Disguise Realistic Rubber Costume Prop for Party Cosplay and Haunted House Decorations (MOMO with Box)
molezu£11.113.9★79 rev
Chuankefanxing Halloween Masks Halloween Scary Mask Natural Latex Scary Mask for Costume Party Horror Masque for Party Costume Cosplay Props
Chuankefanxing£4.644.8★6 rev
LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
LONGKING£2.754.3★6,631 rev
Scream 4 Ghost Face Mask With Shroud - Adult Accessory Black Halloween Halloween
Fun World£8.354.4★1,033 rev
Sloth Latex Mask Deluxe Goonies Halloween Fancy Dress Costume 1980s 80s
Sloth£13.163.7★432 rev
Newest
by launch date
Alaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women
Alaoo£4.327 rev
Lotnery Realistic White Exorcist Smile Mask - Creepy Full Head Latex Horror Face for Halloween Cosplay Props Costume Parties and Scary Accessories
Lotnery£5.5018 rev
Jaaduem Halloween Mask Halloween Exorcist Smile Mask with LED Eyes Scary halloween Masks Realistic Cosplay Latex Horror Creepy Mask for Adults Costume Party
Jaaduem£4.203 rev
Chuankefanxing Halloween Masks Halloween Scary Mask Natural Latex Scary Mask for Costume Party Horror Masque for Party Costume Cosplay Props
Chuankefanxing£4.646 rev
Palmer Tech | Bean Sheisty Ski Mask - Funny Celebrity Balaclava Gift Black - Mr Rowan Atkinson
Palmer Tech£6.0077 rev
Trending
90-day click momentum
Tactical Airsoft Fast Helmet With Side Rail And NVG Bracket Full-Face Airsoft mask Removable Anti-Fog Goggles Halloween CS Game Role-Playing Tactical Protective Equipment
QJYZHAN£26.753.3★
molezu Scary Zombie Head Mask Vampire Mask for Adult Creepy Costume Horror Halloween Decoration Props Latex Halloween Mask.MLZ-shg-Brown
molezu£8.433.4★
Alaoo Cosplay Mask for Men Women Morph Face Cover with Gloves Full Head Cover Mask for Cosplay Halloween Dress Up Party Costume Unisex Men Women
Alaoo£4.323.8★
LONGKING Balaclava Ski Face Mask for Men Skiing Snowboarding Motorcycle UV Protection & Wind Protection Black
LONGKING£2.754.3★
Jaaduem Halloween Mask Halloween Exorcist Smile Mask with LED Eyes Scary halloween Masks Realistic Cosplay Latex Horror Creepy Mask for Adults Costume Party
Jaaduem£4.205.0★
What buyers say about halloween mask
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product, arrived on time”
“Worth it”
“As advertised”
“Perfect fit”
“comfortable”
“very warm”
“I use this to get a good laugh out of my friends”
“Soft”
“breathable”
“The mask design was nice”
What buyers complain about
“Size up mine was too small”
“Not the best”
“Does not match the item shown”
“This mask smells banging”
“felt very uncomfortable”
“Very thin definitely not good for winter i did think it was cheap for what is it”
“Not character accurate”
“Blueish hue”
“A complete failure”
“maybe I had the wrong shape face for this mask”
Top return reasons
Common questions
- Is halloween mask profitable to sell on Amazon United Kingdom?
- The niche generates £148K/yr across 54 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the halloween mask niche?
- 45 brands and 111 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in halloween mask?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- When does demand for halloween mask peak?
- Demand peaks in Oct–Nov; the busiest month runs 44.1× the quietest.
- What does it cost to enter the halloween mask niche?
- Listings span £2.75–£32.07; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.