Halloween Mask

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

1.1%

Market size, estimated

£148Ka year

Peak month

October44.1× the quietest month

Top search term

scary mask139K searches a year

Listings sell for £10.42 on average, from £2.75 to £32.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £10.42 that is £1K to £3K a year per listing.

Average price

£10.42under the $15 to $100 sweet spot

Price range

£2.75–£32.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #595 within Dress-Up Accessories. It carries 485 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

93%

Out of stock, average day

36.1%

Average rank

#595in Dress-Up Accessories

Average rating

4.07 starsAmazon United Kingdom average 4.36 stars

Average reviews

485per listing

Listings tracked

54

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months