Halloween Lego

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

+43.0%

Conversion, latest week

2.9%

Market size, estimated

£98Ka year

Peak month

October47.9× the quietest month

Top search term

lego halloween53K searches a year

Listings sell for £23.11 on average, from £2.61 to £55.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.11 that is £2K to £6K a year per listing.

Average price

£23.11inside the $15 to $100 sweet spot

Price range

£2.61–£55.64

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,071 within Building & Construction Toys. It carries 123 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#2,071in Building & Construction Toys

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

123per listing

Listings tracked

13

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

23 months