Halloween Lego
FailThe top 5 brands take 100% of clicks, so Halloween Lego is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £98K/yr144K searches / yr
- 90-day growth
- +43.0%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 148 sellers
Flapen Score
Halloween Lego against its category
The dotted line is the Toys & Games average. Past it, Halloween Lego is stronger. Inside it, weaker.
Market
The Halloween Lego market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloween Lego 144K times last year and spent an estimated £98K. All 4 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- +43.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £98Ka year
- Peak month
- October47.9× the quietest month
- Top search term
- lego halloween53K searches a year
02 · Price
A sale here is worth £23.11.
Listings sell for £23.11 on average, from £2.61 to £55.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.11 that is £2K to £6K a year per listing.
- Average price
- £23.11inside the $15 to $100 sweet spot
- Price range
- £2.61–£55.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,071 within Building & Construction Toys. It carries 123 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #2,071in Building & Construction Toys
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 123per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Halloween Lego products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721
- Price
- £7.14
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 12mo ago
LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167
- Price
- £55.64
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 12mo ago
Halloween Haunted Mansion Building Blocks Set - 564PCS Horror Castle Building Bricks Kit Pumpkins and Skeleton Ghosts Home Decor DIY Spooky Toys Creative Gifts for Adults Kid
- Price
- £21.63
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 11mo ago
Lego Promotional 40608 Halloween Fun - VIP Supplement Kit 3+
- Price
- £18.13
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago
LEGO Creator Halloween Pumpkin - 40697
- Price
- £32.98
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
LEGO Creator Fun Halloween Skeleton Building Paperbag/Polybag Set 30717 71 Pieces Ages 6+
- Price
- £5.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
LQPFBSM Halloween Haunted House Building Block Set 958 Pcs
- Price
- £29.88
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago
LEGO | Disney Sallys Flowerpot Toy - DIY Bedroom Decor w/ 2 Artificial Flowers a Mini Doll & Accessories - Birthday Gift for 9+ Year Old Girls & The Nightmare Before Christmas Fans - 43288
- Price
- £31.93
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 5mo ago
HENBRANDT Single Mini Glow-in-the-Dark Halloween Block Kit for Kids 6 Designs Building Blocks Mini Figure Construction Toy Trick or Treat Party Favours Loot Bag Fillers for Boys and Girls
- Price
- £2.61
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago
LEGO Creator 3in1 Haunted Mansion - Toy House Transforms into a Ghost Ship or a Train Set - Incl. 5 Minifigures - Creative Gift for 9+ Year Old Boys & Girls - 31167
- Price
- £55.64
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 12mo ago
Newest
by launch dateLEGO Creator Fun Halloween Skeleton Building Paperbag/Polybag Set 30717 71 Pieces Ages 6+
- Price
- £5.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
LEGO | Disney Sallys Flowerpot Toy - DIY Bedroom Decor w/ 2 Artificial Flowers a Mini Doll & Accessories - Birthday Gift for 9+ Year Old Girls & The Nightmare Before Christmas Fans - 43288
- Price
- £31.93
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 5mo ago
LQPFBSM Halloween Haunted House Building Block Set 958 Pcs
- Price
- £29.88
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 6mo ago
Halloween Haunted Mansion Building Blocks Set - 564PCS Horror Castle Building Bricks Kit Pumpkins and Skeleton Ghosts Home Decor DIY Spooky Toys Creative Gifts for Adults Kid
- Price
- £21.63
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 11mo ago
LEGO Halloween Barn - Play & Display Toy with a Skeleton Minifigure and Spooky Accessories incl. a Bat & Lamps - Creative Gift for 8+ Year Old Boys and Girls - 40721
- Price
- £7.14
- Rating
- 4.8/5
- Reviews
- 379
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
148
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- LEGO81%
- MirthMakers12%
- LQPFBSM6%
- HENBRANDT2%
- Open — no brand owns it (0%)
Demand
Halloween Lego search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 47.9×
Search terms
Top Halloween Lego search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego halloween53K/yr
- halloween lego77K/yr
- lego pumpkin5K/yr
- pumpkin lego3K/yr
- halloween lego set6K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Lego
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Although the instructions to build it could be better
quite expensive for £44.95
this feels significantly overpriced for what you get
the price is hard to justify
it was a bit hard to put together
took me a couple of hours to put together
Smaller than I thought
That said, some of the decorative elements on the outside of the pot feel a bit flimsy during the build, although once its on display and left alone it looks absolutely fine
Love
Good price on Amazon
Good value for money
Well worth buying
a lot of fun for any LEGO
So much fun
give children years of fun
the ease to put it together
fun to put together
easy to assemble
Its a great build
This is a really nice LEGO build
I enjoyed building this
looks lovely once finished
The set is good quality. like most LEGO
it is great quality
Return
0.7% Return rate 19% Fixable by listing
quite expensive for £44.95
this feels significantly overpriced for what you get
the price is hard to justify
Smaller than I thought
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Lego questions
Answered from the same tracked data.