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Halloween Crafts for Kids

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $33K a year here, so Halloween Crafts for Kids is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£33K/yr378K searches / yr
90-day growth
+101.3%search demand this quarter
Competition
49%top-5 click share · 11 brands · 23 sellers

Flapen Score

Halloween Crafts for Kids against its category

The dotted line is the Toys & Games average. Past it, Halloween Crafts for Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Crafts for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Crafts for Kids 378K times last year and spent an estimated £33K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +101.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
+101.3%
Conversion, latest week
1.4%
Market size, estimated
£33Ka year
Peak month
October518.5× the quietest month
Top search term
halloween crafts105K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £2.42 to £16.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £6.33 that is £633 to £2K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£2.42–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£633–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #739 within Arts & Crafts. It carries 322 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
26.0%
Average rank
#739in Arts & Crafts
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Halloween Crafts for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

13%

  • Baker Ross48%
  • Qiuyan13%
  • CRAYOLA11%
  • DKINY5%
  • Yeuyyben5%
  • HENBRANDT5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Halloween Crafts for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepOctNovDecJanMayJunJulAugSepOctNovDecJanMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 518.5×

Search terms

Top Halloween Crafts for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween crafts105K/yr
  • halloween crafts for kids118K/yr
  • halloween craft40K/yr
  • halloween activities29K/yr
  • halloween arts and crafts14K/yr
  • baker ross halloween9K/yr
  • halloween arts and crafts for kids21K/yr
  • halloween craft kits for kids8K/yr
  • halloween kids crafts5K/yr
  • halloween crafts for toddlers5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Crafts for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.60

The coaster bottoms are too small

Assembly/Installation25%

The instructions could be clearer

Love

Value For Money50%+4.90

Great value for money

Design-Overall25%

We had a couple of hours of great fun making this haunted house wooden design kit

Return

0.5% Return rate 67% Fixable by listing

Size-Overall67%▁▁▁▁█▁

The coaster bottoms are too small

Ease Of Use33%▁█▁▁▁▁

FAQ

Common Halloween Crafts for Kids questions

Answered from the same tracked data.