Halloween Costumes for Men

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+64.5%

Conversion, latest week

0.1%

Market size, estimated

£86Ka year

Peak month

October815.5× the quietest month

Top search term

halloween costumes for kids792K searches a year

Listings sell for £16.30 on average, from £4.34 to £31.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.

Average price

£16.30inside the $15 to $100 sweet spot

Price range

£4.34–£31.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.9%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,357 within Fancy Dress. It carries 915 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

86%

Out of stock, average day

18.1%

Average rank

#1,357in Fancy Dress

Average rating

4.32 starsAmazon United Kingdom average 4.36 stars

Average reviews

915per listing

Listings tracked

87

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months