Halloween Costumes for Men
MaybeThe top 5 products take only 25% of clicks. But buyers convert on only 0.1% of searches, so Halloween Costumes for Men is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 4460
- Market size
- £86K/yr3.8M searches / yr
- 90-day growth
- +64.5%search demand this quarter
- Competition
- 25%top-5 click share · 49 brands · 109 sellers
Flapen Score
Halloween Costumes for Men against its category
The dotted line is the Toys & Games average. Past it, Halloween Costumes for Men is stronger. Inside it, weaker.
Market
The Halloween Costumes for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloween Costumes for Men 3.8M times last year and spent an estimated £86K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- +64.5%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £86Ka year
- Peak month
- October815.5× the quietest month
- Top search term
- halloween costumes for kids792K searches a year
02 · Price
A sale here is worth £16.30.
Listings sell for £16.30 on average, from £4.34 to £31.27. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £16.30 that is £2K to £4K a year per listing.
- Average price
- £16.30inside the $15 to $100 sweet spot
- Price range
- £4.34–£31.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #1,357 within Fancy Dress. It carries 915 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 86%
- Out of stock, average day
- 18.1%
- Average rank
- #1,357in Fancy Dress
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 87
04 · Newcomers
Amazon counts 2 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Halloween Costumes for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
amscan 9905067 Childs Iridescent Spider Web Girl Fancy Dress Halloween Costume Age 6-8 Years
- Price
- £17.13
- Rating
- 4.3/5
- Reviews
- 1,712
- Age
- 6y ago
DiULi Girls Costume Yellow Joy Princess Dress Role Play Masquerade Sleeveless Dress Suitable for Halloween Party Birthday Dress Up with Wig(Yellow#150)
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Smiffys Zombie School Girl Costume Grey with Skirt Jacket Mock Shirt & Tie Halloween Child Fancy Dress Zombie Dress Up Costumes
- Price
- £11.79
- Rating
- 4.5/5
- Reviews
- 2,077
- Age
- 12y ago
Morphsuits The Rake Kids Halloween Costume Scary Boys Fun Dress-Up Outfit for Halloween Parties Large
- Price
- £22.09
- Rating
- 4.3/5
- Reviews
- 2,871
- Age
- 9y ago
amscan 9905069 Childs Iridescent Spider Web Girl Fancy Dress Halloween Costume Age 10-12 Years
- Price
- £17.50
- Rating
- 4.3/5
- Reviews
- 1,712
- Age
- 6y ago
Trending
90-day click momentumDiULi Girls Costume Yellow Joy Princess Dress Role Play Masquerade Sleeveless Dress Suitable for Halloween Party Birthday Dress Up with Wig(Yellow#150)
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
DiULi 4 PCS Yellow Halloween Costume Accessories Set Cosplay Fun Party Costume Cute Costume World Book Day Childrens Costume Including Hat Two Eyes Steampunk Goggles Gloves Strap Clips
- Price
- £7.94
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 1y ago
Atorcher Girls Halloween Costume Black and Yellow Polyester Top and Pants Set for Cosplay Events and Parties
- Price
- £22.75
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 7mo ago
Kids Performance Outfit Sequin Costume for Boys Girls Jacket Pants Gloves Sunglasses Hat Sets Stage Party Halloween Cosplay Dance Wear Show 80s Disco Outfit Pop Star Costume
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 2mo ago
SEA HARE Girls Luxury Cool Pirate Fancy Dress Costume (XXL14-16years)
- Price
- £25.97
- Rating
- 3.9/5
- Reviews
- 137
- Age
- 9y ago
Newest
by launch dateKids Performance Outfit Sequin Costume for Boys Girls Jacket Pants Gloves Sunglasses Hat Sets Stage Party Halloween Cosplay Dance Wear Show 80s Disco Outfit Pop Star Costume
- Price
- £14.60
- Rating
- 4.8/5
- Reviews
- 13
- Age
- 2mo ago
Atorcher Girls Halloween Costume Black and Yellow Polyester Top and Pants Set for Cosplay Events and Parties
- Price
- £22.75
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 7mo ago
Atorcher Kids Style Stage Performer Costume Set Long Sleeve Coat with Shirt and Pants for Halloween Cosplay Birthday Parties and Carnival Sizes 3-12 Years
- Price
- £19.80
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 8mo ago
5PCS/Set Grim Reaper Costume Kids - Halloween Scary Grim Reaper Costume Kid Adults with Glowing Red Eyes & Scythe Black Scary Outfit for Boys Girls Halloween Costumes Cosplay Parties (S - for Kids)
- Price
- £12.77
- Rating
- 3.9/5
- Reviews
- 60
- Age
- 10mo ago
Morph Alien Costume Kids Inflatable Alien Carrying Kid Costumes Inflatable Costume for Kids Halloween Costumes for Boys
- Price
- £30.04
- Rating
- 4.5/5
- Reviews
- 693
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
109
Top-5 brand share
51%
Top 20: 82%
Top-5 click share
25%
Top 20: 59%
Open market
45%
- amscan20%
- DiULi9%
- Rubies8%
- Morph8%
- Morphsuits6%
- Smiffys5%
Demand
Halloween Costumes for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 815.5×
Search terms
Top Halloween Costumes for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween costumes for kids792K/yr
- kids halloween costumes532K/yr
- halloween costumes for girls225K/yr
- halloween costumes kids222K/yr
- girls halloween costume393K/yr
- kids halloween costumes girls134K/yr
- boys halloween costume386K/yr
- halloween costume kids115K/yr
- halloween outfits for girls58K/yr
- halloween costumes boys202K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Costumes for Men
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size up
Too big
It doesn't fit or look right
Looks cheap and messy
Absolute, cheap looking Garbage
Poor quality
Material is very thin and see through
Poor cheap material
Poor material
Poor value
Not worth it
Overpriced for what it is
Unfortunately it's not working again
Lights not working
Love
Quality good and arrived quickly
Reasonable quality for the price
Decent quality
True to size
Good fit
size was accurate
Good value
Great Value
Good value for money
Better than expected
Exactly what was advertised
As described
Gift
Great gift
Perfect gift
Return
2.9% Return rate 82% Fixable by listing
Size up
Too big
It doesn't fit or look right
Looks cheap and messy
Absolute, cheap looking Garbage
Poor quality
Material is very thin and see through
Poor cheap material
Poor material
Doesnt look anything like the pictures
So pic is a bit misleading
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Costumes for Men questions
Answered from the same tracked data.