Is halloween costumes for men profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 87 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (60/100).

How competitive is the halloween costumes for men niche?

49 brands and 109 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in halloween costumes for men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.

When does demand for halloween costumes for men peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 815.5× the quietest.

What does it cost to enter the halloween costumes for men niche?

Listings span £4.34–£31.27; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.

halloween costumes for men

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great£16.30

avg listing price — sweet spot $15–$100

Growth

Great+64.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good915.24

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.34–£31.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Bad£86K

£86K/yr · 3.8M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, halloween costumes for men is a £86K/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 60/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

halloween costumes for men market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £326K–£408K; units × avg price
Conversion rate: 0.1%
Avg BSR: #1,357
Page quality: 0%
Prime: 86%
Sponsored: 68%
Out of stock: 18.1%
Avg brand age: 34 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

109

Top-5 brand share

51%

Top 20: 82%

Top-5 click share

25%

Top 20: 59%

Open market

45%

amscan20%
DiULi9%
Rubies8%
Morph8%
Morphsuits6%
Smiffys5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 815.5×

Open Trend

Top halloween costumes for men search terms

halloween costumes for kids792K/yr +68.6%0.0% conv.
kids halloween costumes532K/yr +125.0%0.0% conv.
halloween costumes for girls225K/yr +107.0%0.1% conv.
halloween costumes kids222K/yr +75.1%0.0% conv.
girls halloween costume393K/yr +74.8%0.0% conv.
kids halloween costumes girls134K/yr +228.7%0.1% conv.
boys halloween costume386K/yr +49.9%0.0% conv.
halloween costume kids115K/yr +13.9%0.0% conv.
halloween outfits for girls58K/yr +162.3%0.0% conv.
halloween costumes boys202K/yr -10.2%0.0% conv.

All search terms

Top halloween costumes for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

amscan 9905067 Childs Iridescent Spider Web Girl Fancy Dress Halloween Costume Age 6-8 Years

amscan£17.134.3★1,712 rev

DiULi Girls Costume Yellow Joy Princess Dress Role Play Masquerade Sleeveless Dress Suitable for Halloween Party Birthday Dress Up with Wig(Yellow#150)

DiULi£7.534.4★66 rev

Smiffys Zombie School Girl Costume Grey with Skirt Jacket Mock Shirt & Tie Halloween Child Fancy Dress Zombie Dress Up Costumes

Smiffys£11.794.5★2,077 rev

Morphsuits The Rake Kids Halloween Costume Scary Boys Fun Dress-Up Outfit for Halloween Parties Large

Morphsuits£22.094.3★2,871 rev

amscan 9905069 Childs Iridescent Spider Web Girl Fancy Dress Halloween Costume Age 10-12 Years

amscan£17.504.3★1,712 rev

Newest

by launch date

Kids Performance Outfit Sequin Costume for Boys Girls Jacket Pants Gloves Sunglasses Hat Sets Stage Party Halloween Cosplay Dance Wear Show 80s Disco Outfit Pop Star Costume

Generic£14.6013 rev

2mo ago

Atorcher Girls Halloween Costume Black and Yellow Polyester Top and Pants Set for Cosplay Events and Parties

Atorcher£22.7539 rev

7mo ago

Atorcher Kids Style Stage Performer Costume Set Long Sleeve Coat with Shirt and Pants for Halloween Cosplay Birthday Parties and Carnival Sizes 3-12 Years

Atorcher£19.80199 rev

8mo ago

5PCS/Set Grim Reaper Costume Kids - Halloween Scary Grim Reaper Costume Kid Adults with Glowing Red Eyes & Scythe Black Scary Outfit for Boys Girls Halloween Costumes Cosplay Parties (S - for Kids)

Zenova£12.7760 rev

10mo ago

Morph Alien Costume Kids Inflatable Alien Carrying Kid Costumes Inflatable Costume for Kids Halloween Costumes for Boys

Morph£30.04693 rev

1y ago

What buyers say about halloween costumes for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Quality good and arrived quickly”

Size-Overall22%

“True to size”

Value For Money13%

“Good value”

Advertised Vs Actual Product7%

“Better than expected”

Gifting Purpose3%

“Gift”

Fun/Entertainment Experience2%

“Good toy”

Durability2%

“Lovely costume and durable too”

Ease Of Use2%

“Simple to use”

Material Quality2%

“almost t-shirt material”

Storage Capacity1%

“Plenty space inside for an adult or child”

What buyers complain about

Size-Overall29%

“Size up”

Quality-Overall14%

“Looks cheap and messy”

Material Quality7%

“Material is very thin and see through”

Value For Money4%

“Poor value”

Functionality-Overall3%

“Unfortunately it's not working again”

Durability3%

“Within 2 minutes 4 gems fell out of the wand”

Stitch/Finish/Polish3%

“Seams frayed, poorly made”

Heating3%

“Probably just a bad batch and the heat etc”

Advertised Vs Actual Product2%

“Doesnt look anything like the pictures”

Thickness2%

“Very thin and very low quality”

Top return reasons

Size-Overall77%

Quality-Overall8%

Material Quality3%

Defective Material/Parts2%

Advertised Vs Actual Product2%

Stitch/Finish/Polish2%

Product Condition1%

Value For Money1%

Thin1%

Durability1%

Common questions

Is halloween costumes for men profitable to sell on Amazon United Kingdom?: The niche generates £86K/yr across 87 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (60/100).
How competitive is the halloween costumes for men niche?: 49 brands and 109 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in halloween costumes for men?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.9%.
When does demand for halloween costumes for men peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 815.5× the quietest.
What does it cost to enter the halloween costumes for men niche?: Listings span £4.34–£31.27; the average listing price is £16.30 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.