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Halloween Costumes for Girls

Maybe

Products sell for $16.29 on average, inside the sweet spot. But buyers convert on only 0.2% of searches, so Halloween Costumes for Girls is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£88K/yr2.3M searches / yr
90-day growth
+48.2%search demand this quarter
Competition
40%top-5 click share · 27 brands · 64 sellers

Flapen Score

Halloween Costumes for Girls against its category

The dotted line is the Toys & Games average. Past it, Halloween Costumes for Girls is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Costumes for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Costumes for Girls 2.3M times last year and spent an estimated £88K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+48.2%
Conversion, latest week
0.2%
Market size, estimated
£88Ka year
Peak month
October816.0× the quietest month
Top search term
halloween costumes for girls225K searches a year

02 · Price

A sale here is worth £16.29.

Listings sell for £16.29 on average, from £7.29 to £30.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £16.29 that is £0 to £2K a year per listing.

Average price
£16.29inside the $15 to $100 sweet spot
Price range
£7.29–£30.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #1,355 within Fancy Dress. It carries 877 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
86%
Out of stock, average day
16.3%
Average rank
#1,355in Fancy Dress
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
877per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Halloween Costumes for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

64

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 75%

Open market

38%

  • amscan25%
  • DiULi17%
  • Smiffys8%
  • Morphsuits4%
  • Atorcher4%
  • WWAYBEI3%

Demand

Halloween Costumes for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 816.0×

Search terms

Top Halloween Costumes for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween costumes for girls225K/yr
  • girls halloween costume393K/yr
  • kids halloween costumes girls134K/yr
  • boys halloween costume386K/yr
  • halloween outfits for girls58K/yr
  • halloween costumes boys202K/yr
  • halloween costumes girls60K/yr
  • childs halloween costumes28K/yr
  • girls halloween costume 11-1257K/yr
  • halloween costumes for kids boys42K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Costumes for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+1.35

size up

Very long in the legs

I had to size up

Quality-Overall12%+0.44

Poor quality

Poorly made, would not recommend

Quality poor size to big

Durability8%−0.05

Within 2 minutes 4 gems fell out of the wand

The ponytail broke as soon as it was used once however

Functionality-Overall8%−0.12

Unfortunately it's not working again

Lights not working

Heating7%−0.10

Probably just a bad batch and the heat etc

Love

Quality-Overall26%+0.44

Decent quality

Reasonable quality for the price

Quality toys

Size-Overall19%+1.35

Size correct as well

the size is exactly what we needed

size was accurate

Value For Money17%+0.80

Good value

Great Value

great value

Durability4%−0.05

Lovely costume and durable too

Lasted longer and expected

Advertised Vs Actual Product4%+0.27

Better than expected

uch as described

Just the job

Return

3.3% Return rate 78% Fixable by listing

Size-Overall70%▇▇▇█▆█

size up

Very long in the legs

I had to size up

Quality-Overall9%▁▄▄▇█▄

Poor quality

Poorly made, would not recommend

Quality poor size to big

Defective Material/Parts3%▁▁█▁▁▅
Advertised Vs Actual Product3%▁▆▇▁█▆
Product Condition2%▁█▃▁▆▅

FAQ

Common Halloween Costumes for Girls questions

Answered from the same tracked data.