Gundam
FailThe top 5 brands take 100% of clicks, so Gundam is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £174K/yr727K searches / yr
- 90-day growth
- -15.2%search demand this quarter
- Competition
- 36%top-5 click share · 6 brands · 132 sellers
Flapen Score
Gundam against its category
The dotted line is the Toys & Games average. Past it, Gundam is stronger. Inside it, weaker.
Market
The Gundam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gundam 727K times last year and spent an estimated £174K. The top 5 brands take 100% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.
- Searches, last 12 months
- 727K
- Growth, 90 days vs prior 90
- -15.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £174Ka year
- Top search term
- gundam257K searches a year
02 · Price
A sale here is worth £29.57.
Listings sell for £29.57 on average, from £7.54 to £133.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £29.57 that is £0 to £3K a year per listing.
- Average price
- £29.57inside the $15 to $100 sweet spot
- Price range
- £7.54–£133.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #764 within Hobbies. It carries 1,058 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 92%
- Out of stock, average day
- 2.3%
- Average rank
- #764in Hobbies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,058per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gundam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 5mo ago

Bandai Hobby | Real Grade 1/144 RX-78-2 Gundam Ver. 2.0 Model Kit | Mobile Suit Gundam | Easy Snap-Fit Assembly No Glue or Paint Required
- Price
- £30.71
- Rating
- 4.6/5
- Reviews
- 1,061
- Age
- 1y ago

Bandai Hobby | High Grade 1/144 Gundam Aerial Model Kit
- Price
- £17.47
- Rating
- 4.6/5
- Reviews
- 4,283
- Age
- 4y ago

Bandai Hobby | High Grade 1/144 Gundam Barbatos Model Kit | HG IronBlooded Orphans Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
- Price
- £16.50
- Rating
- 4.5/5
- Reviews
- 1,619
- Age
- 7y ago

Bandai Hobby | High Grade 1/144 Gundam Calibarn Model Kit | HG The Witch from Mercury Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
- Price
- £23.94
- Rating
- 4.8/5
- Reviews
- 1,844
- Age
- 3y ago
Trending
90-day click momentum
Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 5mo ago

HG 1/144 Mobile Suit Gundam: The Witch from Mercury #19 Gundam Aerial Rebuild (Item A Tentative)
- Price
- £18.61
- Rating
- 4.7/5
- Reviews
- 4,242
- Age
- 3y ago

GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model
- Price
- £31.46
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago

Bandai Hobby | High Grade 1/144 MS-06S Zaku II (Red Comet Version) Principality of Zeon Char Aznables Mobile Suit Model Kit | Gundam: The Origin | Easy Snap-Fit Assembly No Glue or Paint Required
- Price
- £21.83
- Rating
- 4.6/5
- Reviews
- 2,333
- Age
- 7y ago

Bandai Hobby High Grade 1/144 Rising Freedom Gundam Model Kit
- Price
- £23.20
- Rating
- 4.6/5
- Reviews
- 940
- Age
- 2y ago
Newest
by launch date
Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit
- Price
- £11.06
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 5mo ago

GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model
- Price
- £31.46
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 8mo ago

Bandai Hobby | High Grade 1/144 Mobile Suit Gundam GQuuuuuuX #8 GFreD Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
- Price
- £22.26
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 1y ago

Bandai Hobby | High Grade 1/144 Red Gundam Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
- Price
- £24.32
- Rating
- 4.6/5
- Reviews
- 532
- Age
- 1y ago

GWTCTOY 1:144 Plastic Model Action Figures Kits Titan Greatsword Tristan 16CM Mecha Model Easy to Assembl
- Price
- £33.16
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
132
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 77%
Open market
0%
- BANDAI SPIRITS76%
- BANDAI19%
- GWTCTOY2%
- CSNRHG1%
- Funko1%
- KRENIE0%
- Open — no brand owns it (0%)
Demand
Gundam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked
Search terms
Top Gundam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gundam257K/yr
- gundam model kits143K/yr
- gunpla91K/yr
- bandai36K/yr
- gundam hg19K/yr
- bandai model kit17K/yr
- hg gundam15K/yr
- gundam rg14K/yr
- rg gundam12K/yr
- gundam model kit8K/yr
Reviews and returns
What reviews say buyers love and hate about Gundam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
relly small
Small modelling kit
He's rather small even for a HG
Build takes a few hours with intuitive instructions
Tiny pieces built together
The instructions are really hard to use
product kind of cheap material and relly small
Love
Product is reasonable quality
Good quality
Great quality kit
enjoyed building it
A great build experience as always
Good construction toy
Good little kit for the money
Great value
Nice price
Easy assembly
nice an easy to assemble
My son loved this and enjoyed assembling
Instructions are clear
Easy to follow instructions
Instructions were easy to follow
Return
0.5% Return rate 14% Fixable by listing
Blades are really thin and low quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gundam questions
Answered from the same tracked data.









