gundam
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£29.57avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good£7.54–£133.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,057.62avg incumbent reviews — the moat a new listing must climb
Market size
Okay£174K£174K/yr · 727K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gundam is a £174K/yr Amazon United Kingdom market (727K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gundam market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £148K–£177K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #764
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 25%
- Out of stock
- 2.3%
- Avg brand age
- 37 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
132
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 77%
Open market
0%
- BANDAI SPIRITS76%
- BANDAI19%
- GWTCTOY2%
- CSNRHG1%
- Funko1%
- KRENIE0%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 34 weeks — -15.2% search growth over the last 90 days.Top gundam search terms
- gundam257K/yr
- gundam model kits143K/yr
- gunpla91K/yr
- bandai36K/yr
- gundam hg19K/yr
- bandai model kit17K/yr
- hg gundam15K/yr
- gundam rg14K/yr
- rg gundam12K/yr
- gundam model kit8K/yr
Top gundam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit
BANDAI£11.064.6★95 rev
Bandai Hobby | Real Grade 1/144 RX-78-2 Gundam Ver. 2.0 Model Kit | Mobile Suit Gundam | Easy Snap-Fit Assembly No Glue or Paint Required
BANDAI SPIRITS£30.714.6★1,061 rev
Bandai Hobby | High Grade 1/144 Gundam Aerial Model Kit
BANDAI SPIRITS£17.474.6★4,283 rev
Bandai Hobby | High Grade 1/144 Gundam Barbatos Model Kit | HG IronBlooded Orphans Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
BANDAI SPIRITS£16.504.5★1,619 rev
Bandai Hobby | High Grade 1/144 Gundam Calibarn Model Kit | HG The Witch from Mercury Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
BANDAI SPIRITS£23.944.8★1,844 rev
Newest
by launch dateBandai Hobby Entry Grade 1/144 Wing Gundam Model Kit
BANDAI£11.0695 rev
GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model
GWTCTOY£31.4616 rev
Bandai Hobby | High Grade 1/144 Mobile Suit Gundam GQuuuuuuX #8 GFreD Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
BANDAI SPIRITS£22.26314 rev
Bandai Hobby | High Grade 1/144 Red Gundam Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla
BANDAI SPIRITS£24.32532 rev
GWTCTOY 1:144 Plastic Model Action Figures Kits Titan Greatsword Tristan 16CM Mecha Model Easy to Assembl
GWTCTOY£33.1616 rev
Trending
90-day click momentumBandai Hobby Entry Grade 1/144 Wing Gundam Model Kit
BANDAI£11.064.6★
HG 1/144 Mobile Suit Gundam: The Witch from Mercury #19 Gundam Aerial Rebuild (Item A Tentative)
BANDAI SPIRITS£18.614.7★
GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model
GWTCTOY£31.464.5★
Bandai Hobby | High Grade 1/144 MS-06S Zaku II (Red Comet Version) Principality of Zeon Char Aznables Mobile Suit Model Kit | Gundam: The Origin | Easy Snap-Fit Assembly No Glue or Paint Required
BANDAI SPIRITS£21.834.6★
Bandai Hobby High Grade 1/144 Rising Freedom Gundam Model Kit
BANDAI SPIRITS£23.204.6★
What buyers say about gundam
What buyers praise and complain about, mined from review topics.What buyers love
“Product is reasonable quality”
“enjoyed building it”
“Good little kit for the money”
“Easy assembly”
“Instructions are clear”
“Nice little kit”
“great gift”
“Durable sturdy figure”
“Recommended for beginners”
What buyers complain about
“relly small”
“Build takes a few hours with intuitive instructions”
“The instructions are really hard to use”
“product kind of cheap material and relly small”
“Cutters were basically blunt straight out the box”
“Blades are really thin and low quality”
“Blades are really thin and low quality”
Top return reasons
Common questions
- Is gundam profitable to sell on Amazon United Kingdom?
- The niche generates £174K/yr across 52 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the gundam niche?
- 6 brands and 132 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gundam?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 0.5%.
- What does it cost to enter the gundam niche?
- Listings span £7.54–£133.42; the average listing price is £29.57 (sweet spot $15–$100). The average incumbent carries 1,058 reviews — the moat a new listing must climb.