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Gundam

Fail

The top 5 brands take 100% of clicks, so Gundam is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£174K/yr727K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
36%top-5 click share · 6 brands · 132 sellers

Flapen Score

Gundam against its category

The dotted line is the Toys & Games average. Past it, Gundam is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gundam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gundam 727K times last year and spent an estimated £174K. The top 5 brands take 100% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 727K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
727K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
0.8%
Market size, estimated
£174Ka year
Top search term
gundam257K searches a year

02 · Price

A sale here is worth £29.57.

Listings sell for £29.57 on average, from £7.54 to £133.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £29.57 that is £0 to £3K a year per listing.

Average price
£29.57inside the $15 to $100 sweet spot
Price range
£7.54–£133.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #764 within Hobbies. It carries 1,058 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
92%
Out of stock, average day
2.3%
Average rank
#764in Hobbies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,058per listing
Listings tracked
52

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gundam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

0%

  • BANDAI SPIRITS76%
  • BANDAI19%
  • GWTCTOY2%
  • CSNRHG1%
  • Funko1%
  • KRENIE0%
  • Open — no brand owns it (0%)

Demand

Gundam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Gundam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gundam257K/yr
  • gundam model kits143K/yr
  • gunpla91K/yr
  • bandai36K/yr
  • gundam hg19K/yr
  • bandai model kit17K/yr
  • hg gundam15K/yr
  • gundam rg14K/yr
  • rg gundam12K/yr
  • gundam model kit8K/yr

Reviews and returns

What reviews say buyers love and hate about Gundam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.06

relly small

Small modelling kit

He's rather small even for a HG

Assembly/Installation25%−0.03

Build takes a few hours with intuitive instructions

Tiny pieces built together

Instructions/User Manual/Troubleshooting13%−0.06

The instructions are really hard to use

Material Quality6%−0.04

product kind of cheap material and relly small

Strength6%−0.04

Love

Quality-Overall39%+2.12

Product is reasonable quality

Good quality

Great quality kit

Design-Overall23%+0.56

enjoyed building it

A great build experience as always

Good construction toy

Value For Money12%+1.08

Good little kit for the money

Great value

Nice price

Assembly/Installation5%−0.03

Easy assembly

nice an easy to assemble

My son loved this and enjoyed assembling

Instructions/User Manual/Troubleshooting3%−0.06

Instructions are clear

Easy to follow instructions

Instructions were easy to follow

Return

0.5% Return rate 14% Fixable by listing

Defective Material/Parts34%█▃▄█▃▂
Gifting Purpose10%▁█▅▇▅▁
Quality-Overall9%█▁▁▁▄▅

Blades are really thin and low quality

Advertised Vs Actual Product7%▁█▅▁▃▁
Value For Money5%▁▁▁▁▃█

FAQ

Common Gundam questions

Answered from the same tracked data.