How competitive is the Gundam niche on Amazon United Kingdom?

6 brands and 132 sellers compete in Gundam on Amazon United Kingdom. The top 5 Gundam products take 36% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Gundam niche?

Gundam sells for £29.57 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.54–£133.42. The average incumbent carries 1,058 reviews — the moat a new listing must climb.

Gundam

brand-locked demand (top 5 brands take 100% of clicks) — Gundam doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Gundam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gundam is a £174K/yr Amazon United Kingdom market (727K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Gundam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.2% over the last 90 days and 0.8% of searches end in a purchase.

£174K

revenue / yr

Units sold / yr6K

Search volume / yr-15.2%727K

Conversion rate0.8%

Avg price£29.57

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers6 · 132

Top-5 product click share36%

Open market0%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 52 products

Top Gundam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit

Price: £11.06
Rating: 4.6/5
Reviews: 95
Age: 5mo ago

Bandai Hobby | Real Grade 1/144 RX-78-2 Gundam Ver. 2.0 Model Kit | Mobile Suit Gundam | Easy Snap-Fit Assembly No Glue or Paint Required

Price: £30.71
Rating: 4.6/5
Reviews: 1,061
Age: 1y ago

Bandai Hobby | High Grade 1/144 Gundam Aerial Model Kit

Price: £17.47
Rating: 4.6/5
Reviews: 4,283
Age: 4y ago

Bandai Hobby | High Grade 1/144 Gundam Barbatos Model Kit | HG IronBlooded Orphans Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla

Price: £16.50
Rating: 4.5/5
Reviews: 1,619
Age: 7y ago

Bandai Hobby | High Grade 1/144 Gundam Calibarn Model Kit | HG The Witch from Mercury Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla

Price: £23.94
Rating: 4.8/5
Reviews: 1,844
Age: 3y ago

Newest

by launch date

Bandai Hobby Entry Grade 1/144 Wing Gundam Model Kit

Price: £11.06
Rating: 4.6/5
Reviews: 95
Age: 5mo ago

GWTCTOY 1:144 Plastic Model Action Figures Kits Soul Spear Lamorak 16CM Mecha Model

Price: £31.46
Rating: 4.5/5
Reviews: 16
Age: 8mo ago

Bandai Hobby | High Grade 1/144 Mobile Suit Gundam GQuuuuuuX #8 GFreD Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla

Price: £22.26
Rating: 4.7/5
Reviews: 314
Age: 1y ago

Bandai Hobby | High Grade 1/144 Red Gundam Model Kit | HG Series | Easy SnapFit Assembly No Glue or Paint Required | Official Bandai Spirits Gunpla

Price: £24.32
Rating: 4.6/5
Reviews: 532
Age: 1y ago

GWTCTOY 1:144 Plastic Model Action Figures Kits Titan Greatsword Tristan 16CM Mecha Model Easy to Assembl

Price: £33.16
Rating: 4.5/5
Reviews: 16
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

132

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

BANDAI SPIRITS76%
BANDAI19%
GWTCTOY2%
CSNRHG1%
Funko1%
KRENIE0%
Open — no brand owns it (0%)

Gundam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume727KCVR0.8%Products52Brands6Top 5 Brands100%OOS Rate2.3%Rating4.6★Reviews1,058Avg BSR#764

Top Gundam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gundam257K/yr -0.7%0.4% conv.
gundam model kits143K/yr -14.6%0.8% conv.
gunpla91K/yr -5.8%0.4% conv.
bandai36K/yr -1.3%0.0% conv.
gundam hg19K/yr +32.8%0.4% conv.
bandai model kit17K/yr +6.0%0.3% conv.
hg gundam15K/yr -12.5%0.4% conv.
gundam rg14K/yr -13.9%0.7% conv.
rg gundam12K/yr +4.1%0.2% conv.
gundam model kit8K/yr +16.0%0.9% conv.

What reviews say buyers love and hate about Gundam

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall39%

“Product is reasonable quality”

Design-Overall23%

“enjoyed building it”

Value For Money12%

“Good little kit for the money”

Assembly/Installation5%

“Easy assembly”

Instructions/User Manual/Troubleshooting3%

“Instructions are clear”

What buyers complain about

88% of reviews

Size-Overall25%

“relly small”

Assembly/Installation25%

“Build takes a few hours with intuitive instructions”

Instructions/User Manual/Troubleshooting13%

“The instructions are really hard to use”

Material Quality6%

“product kind of cheap material and relly small”

Strength6%

Gundam return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

34%

2Gifting Purpose

10%

3Quality-Overall

4Advertised Vs Actual Product

5Value For Money

Common Gundam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gundam 44/100 on Amazon United Kingdom — Skip it. The niche generates £174K/yr across 52 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.

Gundam buyers on Amazon United Kingdom complain most about Size-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 0.5%.