Guess Who

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months

480K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

4.9%

Market size, estimated

£276Ka year

Peak month

December5.0× the quietest month

Top search term

guess who303K searches a year

Listings sell for £11.76 on average, from £4.82 to £25.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £11.76 that is £35K to £47K a year per listing.

Average price

£11.76under the $15 to $100 sweet spot

Price range

£4.82–£25.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

£35K–£47K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #433 within Games & Accessories. It carries 1,033 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

91%

Out of stock, average day

4.3%

Average rank

#433in Games & Accessories

Average rating

4.06 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,033per listing

Listings tracked

11

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months