Guess Who
brand-locked demand (top 5 brands take 98% of clicks) — Guess Who doesn't clear our bar today.
Flapen Score
Is Guess Who profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Guess Who is a £276K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Guess Who: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.6% over the last 90 days and 4.9% of searches end in a purchase.
£276K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 11 products
Top Guess Who products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hasbro Gaming Guess Who? Board Games for Kids Fun Family Game for 2 Players Party Games Ages 6+
- Price
- £8.60
- Rating
- 4.7/5
- Reviews
- 1,207
- Age
- 3y ago
Hasbro Gaming Guess Who? Board Game with People and Pets The Original Guessing Game for Kids Ages 6 and Up Includes People Cards and Pets Cards
- Price
- £25.28
- Rating
- 4.6/5
- Reviews
- 6,762
- Age
- 4y ago
Hasbro Gaming Guess Who? Grab and Go Game Travel Games for Kids Portable 2 Player Game Ages 6+
- Price
- £4.82
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 2y ago
louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
- Price
- £10.21
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Winning Moves Bluey Guess Who? Classic Guessing Board Game for Families and Bluey Fans great gift for ages 6 plus
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago
Trending
90-day click momentum
Guess Who Game Interactive Family Entertainment Engaging Board Game for Social Gatherings Classic Guessing Game with Character Cards Suitable for Various Occasions and Age Groups
- Price
- £8.54
- Rating
- 2.8/5
- Reviews
- 7
- Age
- 4mo ago
Hasbro Gaming Guess Who? Board Game with People and Pets The Original Guessing Game for Kids Ages 6 and Up Includes People Cards and Pets Cards
- Price
- £25.28
- Rating
- 4.6/5
- Reviews
- 6,762
- Age
- 4y ago
louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
- Price
- £10.21
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Hasbro Gaming Guess Who? Grab and Go Game Travel Games for Kids Portable 2 Player Game Ages 6+
- Price
- £4.82
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 2y ago
Winning Moves Squishmallows Guess Who? Board Game Meet all your favorite characters including Cam Pama Lil Gouda Avery and Samir as you play Ages 6 and up
- Price
- £15.63
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch dateGuess Who Game Interactive Family Entertainment Engaging Board Game for Social Gatherings Classic Guessing Game with Character Cards Suitable for Various Occasions and Age Groups
- Price
- £8.54
- Rating
- 2.8/5
- Reviews
- 7
- Age
- 4mo ago
Guess Who Game Who am I Game for Kids Families Fun Family Guessing Board Game for 2 Players Educational Memory Logic Toy for Boys and Girls Ages 3+ Perfect for Kids Night Party Games
- Price
- £8.66
- Rating
- 2.7/5
- Reviews
- 11
- Age
- 8mo ago
Winning Moves World Football Stars Guess Who? Board Game Play with Mbappé Cole Palmer Núñez and Harry Kane easy to set up gift for ages 6 plus
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 438
- Age
- 1y ago
louuuou Who Am I Game 2 Player Mystery Face Guessing Board Game for Family
- Price
- £10.21
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Winning Moves Bluey Guess Who? Classic Guessing Board Game for Families and Bluey Fans great gift for ages 6 plus
- Price
- £12.10
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
127
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Hasbro Gaming64%
- Winning Moves15%
- louuuou10%
- Gubilacrum6%
- Zenova3%
- Hojalis2%
- Open — no brand owns it (0%)
Guess Who demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Top Guess Who search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- guess who303K/yr
- guess who game118K/yr
- guess who game for kids47K/yr
- guess who disney4K/yr
- guess who board game5K/yr
- guess who cards3K/yr
What reviews say buyers love and hate about Guess Who
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Fun for all”
“Gift success”
“Amazing quality”
“Good value for money”
“Bright, colourful Guess Who game with Marvel characters”
What buyers complain about
84% of reviews“Ordered this for my little girl really bad quality it has broken already”
“Very flimsy”
“Not fit for purpose and mis-sold”
“The seller just refunded us when i questioned how to assemble the no assembly needed item”
“Very basic - cards need to be taken out”
Guess Who return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Guess Who questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
