Guess in 10
brand-locked demand (top 5 brands take 100% of clicks) — Guess in 10 doesn't clear our bar today.
Flapen Score
Is Guess in 10 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Guess in 10 is a £35K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Guess in 10: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.7% over the last 90 days and 8.7% of searches end in a purchase.
£35K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Guess in 10 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Skillmatics Guess in 10 Animal Planet Travel Card Game
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 18,782
- Age
- 7y ago
Skillmatics Guess in 10 Countries of The World Triva & Travel Game
- Price
- £9.97
- Rating
- 4.4/5
- Reviews
- 2,469
- Age
- 5y ago
Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 4y ago
Skillmatics Family Card & Board Game - Guess in 10 Animals
- Price
- £13.24
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4y ago
Spin Master Games Skillmatics Guess in 10 Educational Board Game for Families and Kids Ages 5 and up Trip Through Town
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5y ago
Trending
90-day click momentumSkillmatics Guess in 10 Countries of The World Triva & Travel Game
- Price
- £9.97
- Rating
- 4.4/5
- Reviews
- 2,469
- Age
- 5y ago
Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 4y ago
blue orange | Taco Cat Goat Cheese Pizza | The High-Energy Party Game Classic | Race to Slap the Deck Hilarious Family Favourite | 10-Minute Rounds Endless Replayability | 2-8 Players Ages 8+
- Price
- £7.15
- Rating
- 4.7/5
- Reviews
- 4,352
- Age
- 6y ago
Skillmatics Family Card & Board Game - Guess in 10 Animals
- Price
- £13.24
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4y ago
Skillmatics Guess in 10 Animal Planet Travel Card Game
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 18,782
- Age
- 7y ago
Newest
by launch dateSkillmatics Family Card & Board Game - Guess in 10 Animals
- Price
- £13.24
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4y ago
Skillmatics Guess in 10 Animals & Countries Travel Card & Trivia Game
- Price
- £14.06
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 4y ago
Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 4y ago
Spin Master Games Skillmatics Guess in 10 Educational Board Game for Families and Kids Ages 5 and up Trip Through Town
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 100
- Age
- 5y ago
Skillmatics Guess in 10 Countries of The World Triva & Travel Game
- Price
- £9.97
- Rating
- 4.4/5
- Reviews
- 2,469
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Skillmatics93%
- Spin Master Games3%
- blue orange3%
- Open — no brand owns it (0%)
Guess in 10 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Guess in 10
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Great fun”
“the very educational”
“Simple and brilliant”
“Definitely worth it”
“Fun game and easily transportable”
Guess in 10 return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Guess in 10 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
