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Guess in 10

Fail

The top 5 brands take 100% of clicks, so Guess in 10 is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£35K/yr41K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
94%top-5 click share · 3 brands · 25 sellers

Flapen Score

Guess in 10 against its category

The dotted line is the Toys & Games average. Past it, Guess in 10 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guess in 10 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guess in 10 41K times last year and spent an estimated £35K. All 3 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
8.7%
Market size, estimated
£35Ka year
Top search term
guess in 1027K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £7.00 to £14.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £9.97 that is £2K to £5K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£7.00–£14.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #624 within Games & Accessories. It carries 3,859 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
9.6%
Average rank
#624in Games & Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,859per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Guess in 10 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

25

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Skillmatics93%
  • Spin Master Games3%
  • blue orange3%
  • Open — no brand owns it (0%)

Demand

Guess in 10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Guess in 10

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
0.5%of orders come back
“Great fun”
A buyer, on “Fun/Entertainment Experience”54% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Guess in 10 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data