guess in 10
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,859.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 41K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.00–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, guess in 10 is a £35K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
guess in 10 market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- £20K–£25K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #624
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 43%
- Out of stock
- 9.6%
- Avg brand age
- 57 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Skillmatics93%
- Spin Master Games3%
- blue orange3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — -8.7% search growth over the last 90 days.Top guess in 10 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skillmatics Guess in 10 Animal Planet Travel Card Game
Skillmatics£9.924.6★18,782 rev
Skillmatics Guess in 10 Countries of The World Triva & Travel Game
Skillmatics£9.974.4★2,469 rev
Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy
Skillmatics£8.414.6★489 rev
Skillmatics Family Card & Board Game - Guess in 10 Animals
Skillmatics£13.244.6★106 rev
Spin Master Games Skillmatics Guess in 10 Educational Board Game for Families and Kids Ages 5 and up Trip Through Town
Spin Master Games£7.004.6★100 rev
Newest
by launch dateSkillmatics Family Card & Board Game - Guess in 10 Animals
Skillmatics£13.24106 rev
Skillmatics Guess in 10 Animals & Countries Travel Card & Trivia Game
Skillmatics£14.06717 rev
Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy
Skillmatics£8.41489 rev
Spin Master Games Skillmatics Guess in 10 Educational Board Game for Families and Kids Ages 5 and up Trip Through Town
Spin Master Games£7.00100 rev
Skillmatics Guess in 10 Countries of The World Triva & Travel Game
Skillmatics£9.972,469 rev
Trending
90-day click momentumSkillmatics Guess in 10 Countries of The World Triva & Travel Game
Skillmatics£9.974.4★
Skillmatics Guess in 10 Legendary Landmarks Educational Travel Toy
Skillmatics£8.414.6★
blue orange | Taco Cat Goat Cheese Pizza | The High-Energy Party Game Classic | Race to Slap the Deck Hilarious Family Favourite | 10-Minute Rounds Endless Replayability | 2-8 Players Ages 8+
blue orange£7.154.7★
Skillmatics Family Card & Board Game - Guess in 10 Animals
Skillmatics£13.244.6★
Skillmatics Guess in 10 Animal Planet Travel Card Game
Skillmatics£9.924.6★
What buyers say about guess in 10
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“the very educational”
“Simple and brilliant”
“Definitely worth it”
“Fun game and easily transportable”
“Excellent products”
“Have bought again as a gift”
“Simple rules”
“Brilliant game - laughed out loud a lot with the family”
“Cards are a lovely large size with lovely illustration”
Top return reasons
Common questions
- Is guess in 10 profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 7 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (29/100).
- How competitive is the guess in 10 niche?
- 3 brands and 25 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the guess in 10 niche?
- Listings span £7.00–£14.06; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 3,859 reviews — the moat a new listing must climb.