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Grinch Mask

Fail

Demand is soft, at -67.7% this quarter, so Grinch Mask is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£33K/yr77K searches / yr
90-day growth
-67.7%search demand this quarter
Competition
92%top-5 click share · 6 brands · 7 sellers

Flapen Score

Grinch Mask against its category

The dotted line is the Toys & Games average. Past it, Grinch Mask is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grinch Mask 77K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-67.7%
Conversion, latest week
2.9%
Market size, estimated
£33Ka year
Peak month
December234.0× the quietest month
Top search term
grinch mask52K searches a year

02 · Price

A sale here is worth £14.79.

Listings sell for £14.79 on average, from £9.90 to £19.24. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £14.79 that is £1K to £4K a year per listing.

Average price
£14.79under the $15 to $100 sweet spot
Price range
£9.90–£19.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #1,338 within Dress-Up Accessories. It carries 26 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
41.4%
Average rank
#1,338in Dress-Up Accessories
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
26per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Grinch Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

7

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Senua25%
  • SINSEN22%
  • Applysu21%
  • The Grinch14%
  • DEPHIE10%
  • HFAN8%

Demand

Grinch Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 234.0×

Search terms

Top Grinch Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch mask52K/yr
  • grinch face mask3K/yr
  • the grinch mask5K/yr
  • grinch masks for adults16K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Mask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness100%−2.00

I had to glue it back down with superglue

Return

3.3% Return rate 40% Fixable by listing

Size-Overall40%▁▁█▁▁▁
Defective Material/Parts30%▁▁█▁▁▁
Quality-Overall20%▁▁▁▁▁█
Adhesion/Stickiness10%▁▁█▁▁▁

I had to glue it back down with superglue

FAQ

Common Grinch Mask questions

Answered from the same tracked data.