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Grinch Costume

Fail

Demand is soft, at -51.9% this quarter, so Grinch Costume is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£90K/yr498K searches / yr
90-day growth
-51.9%search demand this quarter
Competition
64%top-5 click share · 11 brands · 14 sellers

Flapen Score

Grinch Costume against its category

The dotted line is the Toys & Games average. Past it, Grinch Costume is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grinch Costume 498K times last year and spent an estimated £90K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
498K
Growth, 90 days vs prior 90
-51.9%
Conversion, latest week
0.6%
Market size, estimated
£90Ka year
Peak month
December206.2× the quietest month
Top search term
grinch costume311K searches a year

02 · Price

A sale here is worth £30.16.

Listings sell for £30.16 on average, from £13.06 to £66.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £30.16 that is £3K to £8K a year per listing.

Average price
£30.16inside the $15 to $100 sweet spot
Price range
£13.06–£66.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
6.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 50.2% of listings are out of stock. The average listing ranks #4,918 within Dress-Up Accessories. It carries 35 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
83%
Out of stock, average day
50.2%
Average rank
#4,918in Dress-Up Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Grinch Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • shyhand36%
  • The Grinch28%
  • Infinity Gauntlet8%
  • SINSEN7%
  • Applysu6%
  • Senua4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Grinch Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 206.2×

Search terms

Top Grinch Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch costume311K/yr
  • the grinch costume43K/yr
  • grinch costume adult53K/yr
  • adult grinch costume29K/yr
  • grinch outfit28K/yr
  • grinch outfit adult11K/yr
  • grinch suit5K/yr
  • the grinch costume adult5K/yr
  • mens grinch costume5K/yr
  • grinch adult costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness100%−1.60

I had to glue it back down with superglue

Love

Size-Overall100%+4.90

Its a great fit and good quality

Return

6.4% Return rate 55% Fixable by listing

Size-Overall60%▁▁▃▅█▁
Defective Material/Parts15%▁▁█▁▁▁
Quality-Overall10%▁▁▁▁▁█
Comfort-Overall10%▁█▁▁▁▁
Material Quality10%▁█▁▁▁▁

FAQ

Common Grinch Costume questions

Answered from the same tracked data.