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Grim Reaper Costume Adult

Fail

Buyers convert on only 0.8% of searches, so Grim Reaper Costume Adult is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£50K/yr414K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
52%top-5 click share · 23 brands · 39 sellers

Flapen Score

Grim Reaper Costume Adult against its category

The dotted line is the Toys & Games average. Past it, Grim Reaper Costume Adult is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grim Reaper Costume Adult market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grim Reaper Costume Adult 414K times last year and spent an estimated £50K. The top 5 brands take 58% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
0.8%
Market size, estimated
£50Ka year
Peak month
October220.0× the quietest month
Top search term
grim reaper costume86K searches a year

02 · Price

A sale here is worth £14.96.

Listings sell for £14.96 on average, from £7.89 to £30.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.96 that is £1K to £4K a year per listing.

Average price
£14.96under the $15 to $100 sweet spot
Price range
£7.89–£30.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #2,188 within Fancy Dress. It carries 314 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
30.9%
Average rank
#2,188in Fancy Dress
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
34

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Grim Reaper Costume Adult products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

39

Est. top-5 brand share

58%

Top 20: 98%

Est. top-5 click share

52%

Top 20: 86%

Open market

38%

  • Tbczvx17%
  • Morph14%
  • Star and Stripes11%
  • Zenova9%
  • PULASIDO8%
  • Veroda4%

Demand

Grim Reaper Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 220.0×

Search terms

Top Grim Reaper Costume Adult search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grim reaper costume86K/yr
  • grim reaper31K/yr
  • grim reaper costume kids216K/yr
  • kids grim reaper costume49K/yr
  • reaper costume6K/yr
  • grim reaper kids costume10K/yr
  • grim reaper costume kids boys4K/yr
  • halloween costumes grim reaper5K/yr
  • boys grim reaper costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Grim Reaper Costume Adult

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“so do not expect premium costume quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Grim Reaper Costume Adult questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data