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Green Cloak

soft demand (-33.2% this quarter) — Green Cloak doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 9Growth 8Conversion 55Competition 75Returns 40Price range 50Avg price 54Brand share 92Review moat 72Quality gap 79
This niche Category average

Is Green Cloak profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Cloak is a £38K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 49/100.

Green Cloak: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.2% over the last 90 days and 4.6% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr3K
Search volume / yr-33.2%67K
Conversion rate4.6%
Avg price£12.45

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers32 · 45
Top-5 product click share40%
Open market57%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement93%
New entrants (1y)18· 0 succeeded
Avg rating4.2★
Avg reviews606

Top Green Cloak products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

45

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

40%

Top 20: 77%

Open market

52%

  • Proumhang12%
  • UILYNIU11%
  • WNXBFO8%
  • NFAOEGJ7%
  • Aomig6%
  • FSUJWOA5%

Green Cloak demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR4.6%Products46Brands32Top 5 Brands43%OOS Rate14.9%Rating4.2★Reviews606Avg BSR#450
15K10KSpike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Green Cloak search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green cloak34K/yr
  • green cape21K/yr
  • green cape adult5K/yr
  • green cloak adult7K/yr

What reviews say buyers love and hate about Green Cloak

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall26%

Excellent quality Fantasy themed cloak, belt and gauntlet set

Material Quality16%

the material has a good weight to it

Value For Money13%

Great value

Size-Overall12%

The length is decent too

Soft Feel7%

Lovely item, really soft

What buyers complain about

70% of reviews
Size-Overall20%

Not very big

Advertised Vs Actual Product13%

Looks nothing like the photos

Thickness12%

I would expect to be a bit thicker

Water Resistance10%

Great quality, not waterproof and not actual magic powers or invisibility features,

Material Quality9%

just a shame the material isn't thicker

Green Cloak return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Quality-Overall
16%
3Material Quality
9%
4Color
8%
5Thin
7%

Common Green Cloak questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Cloak 49/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 46 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -33.2% over the last 90 days.
Green Cloak buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Thickness, the themes mined from the niche's reviews. Its return rate is 3.8%.