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Green Cloak

Fail

Demand is soft, at -33.2% this quarter, so Green Cloak is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£38K/yr67K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
40%top-5 click share · 32 brands · 45 sellers

Flapen Score

Green Cloak against its category

The dotted line is the Toys & Games average. Past it, Green Cloak is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Cloak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Cloak 67K times last year and spent an estimated £38K. The top 5 brands take 43% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
4.6%
Market size, estimated
£38Ka year
Top search term
green cloak34K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £4.32 to £25.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.45 that is £0 to £1K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£4.32–£25.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #450 within Dress-Up Accessories. It carries 606 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
14.9%
Average rank
#450in Dress-Up Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
46

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Green Cloak products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

45

Est. top-5 brand share

43%

Top 20: 88%

Est. top-5 click share

40%

Top 20: 77%

Open market

52%

  • Proumhang12%
  • UILYNIU11%
  • WNXBFO8%
  • NFAOEGJ7%
  • Aomig6%
  • FSUJWOA5%

Demand

Green Cloak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 10.6× · 9 of 12 months tracked

Search terms

Top Green Cloak search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green cloak34K/yr
  • green cape21K/yr
  • green cape adult5K/yr
  • green cloak adult7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Cloak

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Not very big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Green Cloak questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data