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49

green cloak

Skip it

Soft demand (-33.2% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 8Conversion 55Competition 75Returns 40Price range 50Avg price 54Brand share 92Review moat 72Quality gap 79

Brand share

Great43%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Review moat

Good605.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.45

avg listing price — sweet spot $15–$100

Price range

Good£4.32–£25.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Market size

Bad£38K

£38K/yr · 67K searches

Growth

Bad-33.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, green cloak is a £38K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 43% of demand. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

green cloak market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£31K–£37K
units × avg price
Conversion rate
4.6%
Avg BSR
#450
Page quality
0%
Prime
98%
Sponsored
93%
Out of stock
14.9%
Avg brand age
34 months
Avg seller age
207 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

45

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

40%

Top 20: 77%

Open market

52%

  • Proumhang12%
  • UILYNIU11%
  • WNXBFO8%
  • NFAOEGJ7%
  • Aomig6%
  • FSUJWOA5%

Demand

Weekly Amazon search volume, last 39 weeks — -33.2% search growth over the last 90 days.
15K10KSpike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top green cloak search terms

  • green cloak34K/yr
  • green cape21K/yr
  • green cape adult5K/yr
  • green cloak adult7K/yr
All search terms

Top green cloak products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£3K12%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about green cloak

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent quality Fantasy themed cloak, belt and gauntlet set”

Material Quality16%

“the material has a good weight to it”

Value For Money13%

“Great value”

Size-Overall12%

“The length is decent too”

Soft Feel7%

“Lovely item, really soft”

Comfort-Overall6%

“its nice and comfy, im 5'8", nearly 5'9" and it reaches about my calfs, i will say i wish you could undo the buckle so it goes over wigs better”

Color5%

“The colour is probably the best thing about it”

Upholstery/Fabric Quality2%

“Nice fabric and quality for the price”

Length1%

“was full length as described”

Shape/Style1%

“When the hood is up it definitely has that mysterious cloak look that works well for photos or fancy dress events”

What buyers complain about

Size-Overall20%

“Not very big”

Advertised Vs Actual Product13%

“Looks nothing like the photos”

Thickness12%

“I would expect to be a bit thicker”

Water Resistance10%

“Great quality, not waterproof and not actual magic powers or invisibility features,”

Material Quality9%

“just a shame the material isn't thicker”

Stitch/Finish/Polish3%

“loose stitching is horrendous”

Value For Money3%

“At £29.99 this is quite high”

Top return reasons

Size-Overall39%
Quality-Overall16%
Material Quality9%
Color8%
Thin7%
Advertised Vs Actual Product7%
Length3%
Defective Material/Parts1%
Stitch/Finish/Polish1%
Shape/Style1%

Common questions

Is green cloak profitable to sell on Amazon United Kingdom?
The niche generates £38K/yr across 46 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Skip it (49/100).
How competitive is the green cloak niche?
32 brands and 45 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in green cloak?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 3.8%.
What does it cost to enter the green cloak niche?
Listings span £4.32–£25.57; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.