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Green Cloak

Fail

Demand is soft, at -33.2% this quarter, so Green Cloak is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£38K/yr67K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
40%top-5 click share · 32 brands · 45 sellers

Flapen Score

Green Cloak against its category

The dotted line is the Toys & Games average. Past it, Green Cloak is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Cloak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Cloak 67K times last year and spent an estimated £38K. The top 5 brands take 43% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
4.6%
Market size, estimated
£38Ka year
Top search term
green cloak34K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £4.32 to £25.57. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.45 that is £0 to £1K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£4.32–£25.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #450 within Dress-Up Accessories. It carries 606 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
14.9%
Average rank
#450in Dress-Up Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Green Cloak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

45

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

40%

Top 20: 77%

Open market

52%

  • Proumhang12%
  • UILYNIU11%
  • WNXBFO8%
  • NFAOEGJ7%
  • Aomig6%
  • FSUJWOA5%

Demand

Green Cloak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 10.6× · 9 of 12 months tracked

Search terms

Top Green Cloak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green cloak34K/yr
  • green cape21K/yr
  • green cape adult5K/yr
  • green cloak adult7K/yr

Reviews and returns

What reviews say buyers love and hate about Green Cloak

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.24

Not very big

Rubbish, its so small and would only fit around a child

Very small not big enough for an adult

Advertised Vs Actual Product13%−0.16

Looks nothing like the photos

Falsely advertised

Not as long as shown

Thickness12%−0.05

I would expect to be a bit thicker

and a little thin

Thin,

Water Resistance10%+0.27

Great quality, not waterproof and not actual magic powers or invisibility features,

Material Quality9%+0.51

just a shame the material isn't thicker

The ultra thin flimsy material

The material is fairly thin and lightweight, so it does not have the heavy dramatic drape you might expect from a proper cloak

Love

Quality-Overall26%+2.29

Excellent quality Fantasy themed cloak, belt and gauntlet set

Good quality

Great quality costume with lots of intricate details

Material Quality16%+0.51

the material has a good weight to it

given the quality of the materials I think this is reasonable

good quality material

Value For Money13%+0.84

Great value

Good value

it's excellent value

Size-Overall12%−0.24

The length is decent too

Fits my 3 year old perfectly

The sizing was spot on and fits nicely

Soft Feel7%

Lovely item, really soft

Soft material and lovely colour

The velvet quality felt substantial rather than the cheap

Return

3.8% Return rate 59% Fixable by listing

Size-Overall39%▄█▇▅▅▆

Not very big

Rubbish, its so small and would only fit around a child

Very small not big enough for an adult

Quality-Overall16%█▅▃█▅▇
Material Quality9%█▄▃▂▄▃

just a shame the material isn't thicker

The ultra thin flimsy material

The material is fairly thin and lightweight, so it does not have the heavy dramatic drape you might expect from a proper cloak

Color8%▄▃▂█▆▆
Thin7%█▄▃▁█▅

FAQ

Common Green Cloak questions

Answered from the same tracked data.