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Gravitrax

Fail

The top 5 brands take 100% of clicks, so Gravitrax is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£152K/yr212K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
51%top-5 click share · 2 brands · 55 sellers

Flapen Score

Gravitrax against its category

The dotted line is the Toys & Games average. Past it, Gravitrax is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gravitrax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gravitrax 212K times last year and spent an estimated £152K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
3.3%
Market size, estimated
£152Ka year
Top search term
gravitrax172K searches a year

02 · Price

A sale here is worth £21.56.

Listings sell for £21.56 on average, from £6.98 to £64.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £21.56 that is £5K to £11K a year per listing.

Average price
£21.56inside the $15 to $100 sweet spot
Price range
£6.98–£64.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Building & Construction Toys. It carries 542 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#175in Building & Construction Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
542per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gravitrax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

0%

  • Ravensburger51%
  • GraviTrax49%
  • Open — no brand owns it (0%)

Demand

Gravitrax search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Gravitrax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gravitrax172K/yr
  • gravitrax add ons8K/yr
  • gravitrax extension18K/yr
  • gravitrax pro7K/yr
  • gravitrax expansion7K/yr

Reviews and returns

What reviews say buyers love and hate about Gravitrax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.04

Not worth the money

Stitch/Finish/Polish25%−0.03

Some pieces have a seam that breaks very easily

Defective Material/Parts25%−0.03

Pieces have manufacturing defects

This is an obvious manufacturing defect

Love

Fun/Entertainment Experience33%+2.70

Hours of fun for the little ones

Fun and engaging

Great toy

Quality-Overall19%+1.34

Good quality

very well made

A great product

Value For Money17%−0.04

The price is attractive

good value for good times

Really great value for the money

Add-Ons/Attachments12%−0.11

Great add on

Bought as extension piece for main set, is fantastic

Good add on

Creativity11%+0.72

Easy to out together, offers hours of fun and imaginative play

Used to expand a set that I got for my grandson, hours of fun, and creativity, the only limit is the imagination

Great to use imagination

Return

1.3% Return rate 3% Fixable by listing

Defective Material/Parts35%▃█▄▅▅▃

Pieces have manufacturing defects

This is an obvious manufacturing defect

Gifting Purpose14%█▁▃▇▂▁
Functionality-Overall14%▇▁▁▆█▁
Product Condition10%▁▁▁▁▃█
Strength4%▁▁█▁▁▁

FAQ

Common Gravitrax questions

Answered from the same tracked data.