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Granny Pants Yard Game

Maybe

Returns run at only 0.4% of orders. But the top 5 products take 100% of clicks, so Granny Pants Yard Game is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£72K/yr52K searches / yr
90-day growth
+67.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Granny Pants Yard Game against its category

The dotted line is the Toys & Games average. Past it, Granny Pants Yard Game is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granny Pants Yard Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granny Pants Yard Game 52K times last year and spent an estimated £72K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+67.6%
Conversion, latest week
6.1%
Market size, estimated
£72Ka year
Top search term
granny pants game28K searches a year

02 · Price

A sale here is worth £23.02.

Listings sell for £23.02 on average, from £19.27 to £31.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £23.02 that is £2K to £6K a year per listing.

Average price
£23.02inside the $15 to $100 sweet spot
Price range
£19.27–£31.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #75 within Party Supplies. It carries 87 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#75in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Granny Pants Yard Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£43K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ASOVNIS81%
  • CWLAKON15%
  • Kenmohuo4%

Demand

Granny Pants Yard Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.8× · 8 of 12 months tracked

Search terms

Top Granny Pants Yard Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granny pants game28K/yr
  • granny pants10K/yr
  • clown trousers catching ball game5K/yr
  • granny pants yard game9K/yr

Reviews and returns

What reviews say buyers love and hate about Granny Pants Yard Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.16

Cheap silly fun not quality

Not good quality

I also expected slightly better overall quality

Instructions/User Manual/Troubleshooting8%−0.08

There are no instructions for the game

No instructions on rules

Material Quality7%

The materials arent super high-end

The material is thicker than party novelty standard

Value For Money6%+0.36

Its a really jam packed set for the money too

Durability6%+0.41

left holes so returned it unfortunately after 1 use

Love

Fun/Entertainment Experience49%+2.67

Great family fun

Fun product

Fun game

Durability6%+0.41

durable

made of a durable material that stands up to kids running around in them

The whole set feels durable

Quality-Overall6%−0.16

Quality

The overall quality is reliable for outdoor fun

the quality is actually better than I expected for a party game

Value For Money5%+0.36

The sheer amount of kit you get for the price is impressive

Great value for money

Best buy, value for money

Advertised Vs Actual Product5%+0.17

Item just as described and prompt delivery

which is exactly what you want

Solid bit of novelty entertainment for the right gathering

Return

0.4% Return rate 24% Fixable by listing

Quality-Overall18%▁▁▁█▄▁

Cheap silly fun not quality

Not good quality

I also expected slightly better overall quality

Size-Overall18%▁▁▁▁█▅
Defective Material/Parts11%▁▁▁▁█▁
Ease Of Use5%▁▁▁▁█▁
Suitability Humid Weather4%▁▁▁▁▁█

FAQ

Common Granny Pants Yard Game questions

Answered from the same tracked data.