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Goo Jit Zu

Fail

The top 5 brands take 100% of clicks, so Goo Jit Zu is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£70K/yr264K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
36%top-5 click share · 3 brands · 201 sellers

Flapen Score

Goo Jit Zu against its category

The dotted line is the Toys & Games average. Past it, Goo Jit Zu is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goo Jit Zu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goo Jit Zu 264K times last year and spent an estimated £70K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
2.3%
Market size, estimated
£70Ka year
Top search term
goo jit zu140K searches a year

02 · Price

A sale here is worth £11.67.

Listings sell for £11.67 on average, from £2.50 to £35.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.67 that is £1K to £3K a year per listing.

Average price
£11.67under the $15 to $100 sweet spot
Price range
£2.50–£35.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #767 within Hobbies. It carries 363 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#767in Hobbies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Goo Jit Zu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

201

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

0%

  • Heroes of Goo Jit Zu92%
  • STRETCHY LEGENDS5%
  • MRBEAST LAB3%

Demand

Goo Jit Zu search demand

Weekly searches over the year. Pick a range.

5K4KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Goo Jit Zu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goo jit zu140K/yr
  • goo jit zu toys48K/yr
  • heroes of goo jit zu32K/yr
  • goojitzu toys21K/yr
  • heros of goo jit zu9K/yr
  • gu jit zu8K/yr
  • goojitsu5K/yr

Reviews and returns

What reviews say buyers love and hate about Goo Jit Zu

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.02

expensive lol

Not worth the price

Waste of money

Quality-Overall15%−0.01

Bad quality control

Extremely poor quality

Not the same quality of the other big Goo Jit Zu. King Sea Hydra and Lava Hydra

Durability9%−0.05

Alter Like 30 days it broke due to being squished alot

Ripped in under 24hrs

Leak-Proof9%

Returned and replaced and the new one leaks too

Started to leak after two days

Leaked within two hours of opening

Functionality-Overall6%−0.05

Did not work

Not working

Love

Quality-Overall17%−0.01

Great as described

the quality is great all items were well made

Quality as good as normal

Stretchability/Expandability/Elasticity14%+1.41

Great good stretch on them grandson was pleased

stretchy

it was a stretchy

Value For Money13%−0.02

Totally worth it

good value

Excellent price

Fun/Entertainment Experience12%+0.50

Good fun

Excellent toy

The toy itself is exactly as expected

Gifting Purpose11%+0.89

Great gift

Great Christmas gift always a winner with my you g boys

Gift for my nephew

Return

0.6% Return rate 11% Fixable by listing

Leak-Proof43%████▇▃

Returned and replaced and the new one leaks too

Started to leak after two days

Leaked within two hours of opening

Gifting Purpose9%▁▄▂▃█▆
Size-Overall6%▁▁▁▄█▆

Bigger than expected

Durability4%█▁▃▂▁▁

Alter Like 30 days it broke due to being squished alot

Ripped in under 24hrs

Defective Material/Parts4%▁▁▇█▁▁

FAQ

Common Goo Jit Zu questions

Answered from the same tracked data.