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Goo Jit Zu

Fail

The top 5 brands take 100% of clicks, so Goo Jit Zu is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£70K/yr264K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
36%top-5 click share · 3 brands · 201 sellers

Flapen Score

Goo Jit Zu against its category

The dotted line is the Toys & Games average. Past it, Goo Jit Zu is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goo Jit Zu market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goo Jit Zu 264K times last year and spent an estimated £70K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
2.3%
Market size, estimated
£70Ka year
Top search term
goo jit zu140K searches a year

02 · Price

A sale here is worth £11.67.

Listings sell for £11.67 on average, from £2.50 to £35.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £11.67 that is £1K to £3K a year per listing.

Average price
£11.67under the $15 to $100 sweet spot
Price range
£2.50–£35.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #767 within Hobbies. It carries 363 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#767in Hobbies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
41

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Goo Jit Zu products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

201

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 80%

Open market

0%

  • Heroes of Goo Jit Zu92%
  • STRETCHY LEGENDS5%
  • MRBEAST LAB3%

Demand

Goo Jit Zu search demand

Weekly searches over the year. Pick a range.

5K4KFeb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Goo Jit Zu search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • goo jit zu140K/yr
  • goo jit zu toys48K/yr
  • heroes of goo jit zu32K/yr
  • goojitzu toys21K/yr
  • heros of goo jit zu9K/yr
  • gu jit zu8K/yr
  • goojitsu5K/yr

Reviews and returns

What reviews say buyers love and hate about Goo Jit Zu

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.6%of orders come back
“expensive lol”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Goo Jit Zu questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data