gonggi
Skip itPrices mostly outside the sweet spot ($2.65–$13.43) — this niche doesn't clear our bar today.
Review moat
Incredible29.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.54avg listing price — sweet spot $15–$100
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Market size
Bad£5K£5K/yr · 51K searches
Price range
Bad£2.65–£13.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gonggi is a £5K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
gonggi market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £20K–£26K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #408
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 61%
- Out of stock
- 16.0%
- Avg brand age
- 28 months
- Avg seller age
- 202 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
30
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
35%
- Vicloon23%
- ETHEL11%
- Nurhore9%
- The London Finery8%
- KOREAC8%
- Eastrise7%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -27.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 36.8×
Top gonggi search terms
- gonggi23K/yr
- gonggi game8K/yr
- gongi3K/yr
- korean games3K/yr
- gonggi korean game2K/yr
- gonggi stones1K/yr
- gongii2K/yr
- gong gi1K/yr
- gonggi weighted2K/yr
- weighted gonggi1K/yr
Top gonggi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicloon Korean Folk Game Set Gong Gi Korean Gong-Gi Game Gonggi Jack Stone Set Gonggi Koreans Games Sets for Family Classic Grasping Stones Hand-Eye Coordination Games-square
Vicloon£4.434.1★80 rev
Gonggi Korean Game Gonggi Stones.Gonggi Korean Jacks (5pcs Stones+Box)
ETHEL£5.194.0★61 rev
Gonggi Korean Game Set Traditional Toss Filled with Steel Beads and Catch Game with 5 Gonggi Stones Challenging Hand Eye Coordination Games Suitable for Kids & Adults
Nurhore£4.003.8★14 rev
KOREAC_Gonggi Konggi Korean Jack Stone Game 12Pieces + 1 case Made in Korea
KOREAC£11.804.4★42 rev
Eastrise Korean Gonggi Game Stone Set Gon Gi Gongni Weighted Stones with Storage Box Traditional Pebble Set for Squid Game Fans Family Gatherings & Skill-Based Fun (6 Pcs)
Eastrise£2.650.0★0 rev
Newest
by launch date
Terilamy Gonggi Game Set Korean Gonggi Stones Gonggi Korean Jacks Traditional Gong Gi Game Play for Family Classic Grasping Stones Hand-Eye Coordination Games-square
Terilamy£4.561 rev
KTGUK Gonggi Gonggi Game GonggiKoreans Games Sets for Family Parent-Child Interaction Hands-On and Brain-Engaging Cultivate Intellectual Development and Hand-Eye Coordination for Kids
KTGUK£3.020 rev
Gonggi Game The Squid Game
Cinereplicas£9.1211 rev
Gonggi Game Gonggi Korean Game Squid Game Gonggi Gonggi Weighted Stones Dice Korean Traditional Weighted Gong gi Game Set christmas & birthday gift.
The London Finery£5.4414 rev
Gonggi Korean Game Set Traditional Toss Filled with Steel Beads and Catch Game with 5 Gonggi Stones Challenging Hand Eye Coordination Games Suitable for Kids & Adults
Nurhore£4.0014 rev
Trending
90-day click momentum
Gonggi 2pack Mens Compression Slimming Shirt (UK Alpha L Regular Regular A White+Black)
Gonggi£12.463.1★
Terilamy Gonggi Game Set Korean Gonggi Stones Gonggi Korean Jacks Traditional Gong Gi Game Play for Family Classic Grasping Stones Hand-Eye Coordination Games-square
Terilamy£4.563.0★
Eastrise Korean Gonggi Game Stone Set Gon Gi Gongni Weighted Stones with Storage Box Traditional Pebble Set for Squid Game Fans Family Gatherings & Skill-Based Fun (6 Pcs)
Eastrise£2.650.0★
KTGUK Gonggi Gonggi Game GonggiKoreans Games Sets for Family Parent-Child Interaction Hands-On and Brain-Engaging Cultivate Intellectual Development and Hand-Eye Coordination for Kids
KTGUK£3.020.0★
Gonggi Korean Game Traditional Stone Catching Game 5-Piece Gonggi Jack Set Classic Korean Folk Games for Kids & Adults Fun Party Games Family Travel Game for Skill & Coordination
FreeSkill£6.704.2★
What buyers say about gonggi
What buyers praise and complain about, mined from review topics.What buyers love
“Was brought as a present”
“Other than that, it doesnt matter to me cause its still a fun game experience to enjoy with families and friends and if youre not bothered on how the items turned out”
“Great item, looks like you want and was a great gift”
“It is a cheap price”
What buyers complain about
“Box doesnt fit together to close”
“Not good quality”
“Not as described and missing pieces”
“coming off already”
“not sticky enough”
Top return reasons
Common questions
- Is gonggi profitable to sell on Amazon United Kingdom?
- The niche generates £5K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the gonggi niche?
- 21 brands and 30 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in gonggi?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for gonggi peak?
- Demand peaks in Feb–Mar; the busiest month runs 36.8× the quietest.
- What does it cost to enter the gonggi niche?
- Listings span £2.65–£13.43; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 30 reviews — the moat a new listing must climb.