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Gonggi

Fail

Prices span $2.65–$13.43, mostly outside the sweet spot, so Gonggi is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£5K/yr51K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
56%top-5 click share · 21 brands · 30 sellers

Flapen Score

Gonggi against its category

The dotted line is the Toys & Games average. Past it, Gonggi is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gonggi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gonggi 51K times last year and spent an estimated £5K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.4%
Market size, estimated
£5Ka year
Peak month
February36.8× the quietest month
Top search term
gonggi23K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £2.65 to £13.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £6.54 that is £2K to £3K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£2.65–£13.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #408 within Games & Accessories. It carries 30 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
91%
Out of stock, average day
16.0%
Average rank
#408in Games & Accessories
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
30per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gonggi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£467£934£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

21 rising

Sellers

30

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

35%

  • Vicloon23%
  • ETHEL11%
  • Nurhore9%
  • The London Finery8%
  • KOREAC8%
  • Eastrise7%

Demand

Gonggi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 36.8×

Search terms

Top Gonggi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gonggi23K/yr
  • gonggi game8K/yr
  • gongi3K/yr
  • korean games3K/yr
  • gonggi korean game2K/yr
  • gonggi stones1K/yr
  • gongii2K/yr
  • gong gi1K/yr
  • gonggi weighted2K/yr
  • weighted gonggi1K/yr

Reviews and returns

What reviews say buyers love and hate about Gonggi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.29

Box doesnt fit together to close

Came up a bit big

Quality-Overall17%+0.67

Not good quality

Poor quality

Advertised Vs Actual Product17%−0.26

Not as described and missing pieces

the items werent the same as the pictures as if the pictures was too good to be true

Durability8%−0.13

coming off already

1st lasted about an hour

Adhesion/Stickiness8%−0.13

not sticky enough

Love

Gifting Purpose38%+4.23

Was brought as a present

Amazing gift

Great game, great present for my son and the whole family have lovely trying to crack it

Fun/Entertainment Experience19%−0.14

Other than that, it doesnt matter to me cause its still a fun game experience to enjoy with families and friends and if youre not bothered on how the items turned out

I still had fun playing them

Brilliant set of Korean toys

Quality-Overall19%+0.67

Great item, looks like you want and was a great gift

Excellent quality for the price made a great party bag gift

Great quality

Value For Money13%

It is a cheap price

Good value for money

Return

1.1% Return rate 25% Fixable by listing

Quality-Overall21%▆█▁▁▅▁

Not good quality

Poor quality

Size-Overall17%▁▁▁▁█▁

Box doesnt fit together to close

Came up a bit big

Durability8%▁▁▁█▁▁

coming off already

1st lasted about an hour

Scratch Resistance8%█▁▁▁▁▁
Material Quality8%▁█▁▁▁▁

FAQ

Common Gonggi questions

Answered from the same tracked data.