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Gold Pokemon Cards

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $81K a year here, so Gold Pokemon Cards is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£81K/yr211K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
41%top-5 click share · 12 brands · 97 sellers

Flapen Score

Gold Pokemon Cards against its category

The dotted line is the Toys & Games average. Past it, Gold Pokemon Cards is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Pokemon Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Pokemon Cards 211K times last year and spent an estimated £81K. The top 5 brands take 90% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
2.8%
Market size, estimated
£81Ka year
Peak month
June1.4× the quietest month
Top search term
rare pokemon cards41K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £5.32 to £33.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £13.53 that is £1K to £3K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£5.32–£33.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #277 within Games & Accessories. It carries 3,715 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
84%
Out of stock, average day
12.3%
Average rank
#277in Games & Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,715per listing
Listings tracked
38

04 · Newcomers

Amazon counts 4 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
23 months

Products

Top Gold Pokemon Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

97

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

8%

  • Pokémon60%
  • XPJBKC12%
  • Titan Cards11%
  • Trading Shack UK4%
  • Oncpcare3%
  • LuminaVerde2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Gold Pokemon Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Gold Pokemon Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rare pokemon cards41K/yr
  • pokemon cards rare32K/yr
  • gold pokemon cards32K/yr
  • rainbow pokemon cards15K/yr
  • golden pokemon cards13K/yr
  • pokemon cards gold10K/yr
  • shiny pokemon cards9K/yr
  • ultra rare pokemon cards8K/yr
  • legendary pokemon cards8K/yr
  • metal pokemon cards10K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Pokemon Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money38%−0.17

Overpriced

considering the price - disappointing

a bit expensive

Advertised Vs Actual Product34%−0.33

false advertisement

False advertising

Misleading description of the product

Quality-Overall13%−0.06

Low quality

Absolute rubbish

Poor card quality

Product Condition4%−0.04

Used product

Used cards

Definitely not new

Brightness/Shine/Glow2%−0.01

Ypu dont get any shiney cards at all

Daughter was disappointed as there was NO shiny ones

no shines or rares

Love

Collectibles38%+3.66

Nice pack for the curious of collectors

perfect for collectors

Grandson was very pleased with addition to his collection

Value For Money24%−0.17

Good value for money

Good value for money

Good price

Quality-Overall15%−0.06

Good quality cards

The variety was great, Really great

Excellent product

Advertised Vs Actual Product8%−0.33

Exactly as shown

As described

Its true advertisement

Gifting Purpose4%+0.45

Birthday Gift for my Grandson

Great Gift

Birthday present

Return

0.4% Return rate 55% Fixable by listing

Advertised Vs Actual Product49%▆█▄▅▅█

false advertisement

False advertising

Misleading description of the product

Product Condition19%▁▅▇█▇█

Used product

Used cards

Definitely not new

Value For Money6%█▆▆▅▅▄

Overpriced

considering the price - disappointing

a bit expensive

Quality-Overall5%█▂▃▃▂▂

Low quality

Absolute rubbish

Poor card quality

Gifting Purpose5%█▆▆▄▇▂

Not good as was for a gift tomorrow

FAQ

Common Gold Pokemon Cards questions

Answered from the same tracked data.