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Gold Dumpling Squishy

Maybe

Search demand grew +507.0% this quarter. But shoppers spend only $6K a year here, so Gold Dumpling Squishy is a Maybe.

Flapen Score
59
59 / 100
Top 9% of 1,773 Toys & Games niches · +15 vs the category median of 44
Market size
£6K/yr42K searches / yr
90-day growth
+507.0%search demand this quarter
Competition
54%top-5 click share · 20 brands · 27 sellers

Flapen Score

Gold Dumpling Squishy against its category

The dotted line is the Toys & Games average. Past it, Gold Dumpling Squishy is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Dumpling Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gold Dumpling Squishy 42K times last year and spent an estimated £6K. The top 5 brands take 63% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +507.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+507.0%
Conversion, latest week
1.5%
Market size, estimated
£6Ka year
Top search term
gold dumpling squishy13K searches a year

02 · Price

A sale here is worth £9.45.

Listings sell for £9.45 on average, from £1.62 to £18.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.45 that is £945 to £2K a year per listing.

Average price
£9.45under the $15 to $100 sweet spot
Price range
£1.62–£18.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£945–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 64.2% of listings are out of stock. The average listing ranks #737 within Novelty & Gag Toys. It carries 6 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
48%
Out of stock, average day
64.2%
Average rank
#737in Novelty & Gag Toys
Average rating
3.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
6per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -8 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
-8 months

Products

Top Gold Dumpling Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£231£462£692£923110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)11 products missing review or click data not plotted

Brands

20

Sellers

27

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

32%

  • Generic18%
  • WOGOYO15%
  • Dandin14%
  • SGFNXB8%
  • Longgaogao7%
  • suction5%

Demand

Gold Dumpling Squishy search demand

Weekly searches over the year. Pick a range.

3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Gold Dumpling Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold dumpling squishy13K/yr
  • golden dumpling squishy9K/yr
  • gold glitter dumpling squishy6K/yr
  • dumpling squishy gold6K/yr
  • gold dumpling4K/yr
  • gold squishy dumpling4K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Dumpling Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall43%−0.90

Instead I received 1 dumpling of very poor quality

Poor quality

Not very good quality I think its just filled with water

Smell13%−0.15

Smells of petrol

smelling extremely strong of petrol

Advertised Vs Actual Product10%−0.17

Doesn't look like on the picture

false advert

This is not a multi pack as advertised

Value For Money10%−0.09

Not worth the high price

TOO OVERPRICED

WAY TOO OVERPRICED

Size-Overall3%+0.09

And it doesnt even fit properly in the box

Love

Fun/Entertainment Experience17%+1.34

Fun fidget toy for adults

Glitter adds fun

Great toy

Color13%−0.12

both the exact same was hoping for atleast 2 different colours

It's a beautiful colour really squishy

Therefore, the colour looked better even in my home in natural light compared to artificial light

Soft Feel12%

Super soft TPR

Waoo absolutely love this squishy kids love them soft to the tough as well

Gifting Purpose10%+0.80

Cute Gift That People Actually Like

Cute Collectible & Gift Idea

unusual present idea

Design-Overall7%+0.31

The gathered/ pleated detail is very nice

The dumpling design is clever

With its unique sparkly design

Return

0.1% Return rate 20% Fixable by listing

Leak-Proof18%▁▁▁▇██

Poor quality, item started leaking

Smell13%▁▁▁█▄▅

Smells of petrol

smelling extremely strong of petrol

Advertised Vs Actual Product13%▁▁▁█▁▄

Doesn't look like on the picture

false advert

This is not a multi pack as advertised

Quality-Overall12%▁▁▁▂█▆

Instead I received 1 dumpling of very poor quality

Poor quality

Not very good quality I think its just filled with water

Defective Material/Parts5%▁▁▁▇█▁

FAQ

Common Gold Dumpling Squishy questions

Answered from the same tracked data.