gold dumpling squishy
Worth a lookShows demand growing +507.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+507.0%90-day search growth — must beat 0% to launch
Review moat
Incredible5.64avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.45avg listing price — sweet spot $15–$100
Price range
Bad£1.62–£18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, gold dumpling squishy is a £6K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gold dumpling squishy market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £24K–£28K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #737
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 72%
- Out of stock
- 64.2%
- Avg brand age
- -8 months
- Avg seller age
- 276 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20
Sellers
27
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
32%
- Generic18%
- WOGOYO15%
- Dandin14%
- SGFNXB8%
- Longgaogao7%
- suction5%
Demand
Weekly Amazon search volume, last 8 weeks — +507.0% search growth over the last 90 days.Top gold dumpling squishy search terms
- gold dumpling squishy13K/yr
- golden dumpling squishy9K/yr
- gold glitter dumpling squishy6K/yr
- dumpling squishy gold6K/yr
- gold dumpling4K/yr
- gold squishy dumpling4K/yr
Top gold dumpling squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Giant Dumpling Squishy with Steamer Box Slow-Rebound Fidget Toy 3.94inGold
WOGOYO£9.920.0★0 rev
Glitter Squishy Bao Dumpling
Dandin£7.401.6★10 rev
Halloween Steamed Bun Stress Toy with Steamer Basket(Multiple Styles are Available for Selection) 01-Gold
Generic£5.775.0★2 rev
Dumpling Fidget Fidget Toys Golden Fidget Dumpling Toy Stress Relief for Office Desks Commute Anxiety Management Portable Tactile Stimulation
SGFNXB£8.575.0★1 rev
Colorful Dumpling Stress Fidget Glitter Dumpling Mystery Box Glitter Dumplings Toy Cute Soft Glitter Calming for Relaxation Adults(Gold)
Longgaogao£12.283.7★14 rev
Newest
by launch date4 Pack Glitter Dumpling Toys Soft Squishy with Plastic Steamers
Plimto£16.590 rev
Giant Dumpling Squishy with Steamer Box Slow-Rebound Fidget Toy 3.94inGold
WOGOYO£9.920 rev
Giant Glitter Bun Squishys Toy Stress Relief Bao Bun Squishys Squeeze Toy with Steamer Fun Soft Squeeze Stress Ball Sensory Fidget Toys for Kids & Adults Party Favours Birthday Gifts Gold
SpirWoRchlan£1.620 rev
Giant Dumpling Squishy with Steamer Box Slow-Rebound Fidget Toy 3.35in
Generic£3.270 rev
Halloween Spooky Glitter Dumpling Squishies Toy Ghost Bao Bun Squishes (Yellow)
Generic£7.391 rev
Trending
90-day click momentumHalloween Spooky Glitter Dumpling Squishies Toy Ghost Bao Bun Squishes (Yellow)
Generic£7.395.0★
4 Pack Glitter Dumpling Toys Soft Squishy with Plastic Steamers
Plimto£16.590.0★
Giant Glitter Toys Dumpling Squishies 2026 Upgrade Dumpling Squishies Mystery Box Colorful Dumplings Stress Balls Fidget Sensory Toy Fun Soft Squeeze Dumplings Stress Ball Sensory Fidget Toys
YGYZKJSD£11.775.0★
Giant Dumpling Squishy Mystery Dumpling & Dumplings Squishy Toys Simulation Food Steamed Stuffed Bun Soft Squeeze Anxiety Relief Fidget Dough Toys
Generic£5.000.0★
HATFRYF Squishy Toys Squishy Set Cute Stress Relief Sensory Play Fidget Masquerade Mask for Couple Dress Costume Party Carnival Prom Ball Mardi Gras Men Women Decoration Play
HATFRYF£14.590.0★
What buyers say about gold dumpling squishy
What buyers praise and complain about, mined from review topics.What buyers love
“Fun fidget toy for adults”
“both the exact same was hoping for atleast 2 different colours”
“Super soft TPR”
“Cute Gift That People Actually Like”
“The gathered/ pleated detail is very nice”
“Shiny and calming”
“The exterior of the bag is well made”
“Good value for the money”
“Easy to Keep Nearby”
“the smell is really good it does really smell like butter”
What buyers complain about
“Instead I received 1 dumpling of very poor quality”
“Smells of petrol”
“Doesn't look like on the picture”
“Not worth the high price”
“And it doesnt even fit properly in the box”
“Poor quality, item started leaking”
“Cheap, didnt last”
“Colour not pearl gold”
“there is glue around the outside”
“It isn't a strap at all”
Top return reasons
Common questions
- Is gold dumpling squishy profitable to sell on Amazon United Kingdom?
- The niche generates £6K/yr across 25 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is +507.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the gold dumpling squishy niche?
- 20 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in gold dumpling squishy?
- Top complaints mined from reviews: Quality-Overall, Smell, Advertised Vs Actual Product. The return rate is 0.1%.
- What does it cost to enter the gold dumpling squishy niche?
- Listings span £1.62–£18.21; the average listing price is £9.45 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.