Go
FailBuyers convert on only 0.0% of searches, so Go is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £32K/yr2.5M searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 8 sellers
Flapen Score
Go against its category
The dotted line is the Toys & Games average. Past it, Go is stronger. Inside it, weaker.
Market
The Go market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Go 2.5M times last year and spent an estimated £32K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £32Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- go board game11K searches a year
02 · Price
A sale here is worth £42.59.
Listings sell for £42.59 on average, from £12.65 to £84.42. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £42.59 that is £0 to £4K a year per listing.
- Average price
- £42.59inside the $15 to $100 sweet spot
- Price range
- £12.65–£84.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,768 within Games & Accessories. It carries 1,274 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #1,768in Games & Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,274per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Go products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yellow Mountain Imports Medium Magnetic 19x19 Go Game Set Board 28-centimeter with Single Convex Plastic Go Stones - Folding Portable & Travel-Size Set
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 12y ago
Luoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 7y ago
Yellow Mountain Imports Large Magnetic 19x19 Go Game Set Board (37.1-centimeter) with Single Convex Stones - Folding Portable and Travel Ready Set
- Price
- £18.80
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 14y ago
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £84.42
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 8y ago
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
- Price
- £32.47
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Trending
90-day click momentumLuoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 7y ago
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
- Price
- £32.47
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £84.42
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 8y ago
Yellow Mountain Imports Bamboo 2-Centimeter Reversible 19x19 / 13x13 Go Game Set Board with Single Convex Melamine Stones and Bamboo Wood Bowls Set - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £82.71
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 7y ago
Yellow Mountain Imports Medium Magnetic 19x19 Go Game Set Board 28-centimeter with Single Convex Plastic Go Stones - Folding Portable & Travel-Size Set
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 12y ago
Newest
by launch date
19x19 Folding Go Game Set Board with Bamboo Bowls and Imitation Jade Go Pieces Backgammon Set Classic Board Game Weiqi Board Travel Set Games
- Price
- £35.34
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 2y ago
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
- Price
- £32.47
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Luoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 7y ago
Yellow Mountain Imports Bamboo 2-Centimeter Reversible 19x19 / 13x13 Go Game Set Board with Single Convex Melamine Stones and Bamboo Wood Bowls Set - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £82.71
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 7y ago
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £84.42
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Yellow Mountain Imports75%
- Luoyer13%
- Engelhart7%
- DFENG5%
Demand
Go search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Go search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- go board game11K/yr
- go game9K/yr
- go board7K/yr
- go game board set5K/yr
Reviews and returns
What reviews say buyers love and hate about Go
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it feels a little bit flimsy
Love
Good quality, prompt delivery
Good quality
Great product
Excellent value
Ok. It's a good enough product for its price
Great to play for any circumstance
Good game
Fun simple game
Sturdy
Has a good manual
Return
1.4% Return rate 33% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Go questions
Answered from the same tracked data.