Go
weak search conversion (0.0%) — Go doesn't clear our bar today.
Flapen Score
Is Go profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Go is a £32K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Go: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.6% over the last 90 days and 0.0% of searches end in a purchase.
£32K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Go products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yellow Mountain Imports Medium Magnetic 19x19 Go Game Set Board 28-centimeter with Single Convex Plastic Go Stones - Folding Portable & Travel-Size Set
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 12y ago
Luoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 7y ago
Yellow Mountain Imports Large Magnetic 19x19 Go Game Set Board (37.1-centimeter) with Single Convex Stones - Folding Portable and Travel Ready Set
- Price
- £18.80
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 14y ago
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £84.42
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 8y ago
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
- Price
- £32.47
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Trending
90-day click momentumLuoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 7y ago
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
- Price
- £32.47
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £84.42
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 8y ago
Yellow Mountain Imports Bamboo 2-Centimeter Reversible 19x19 / 13x13 Go Game Set Board with Single Convex Melamine Stones and Bamboo Wood Bowls Set - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £82.71
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 7y ago
Yellow Mountain Imports Medium Magnetic 19x19 Go Game Set Board 28-centimeter with Single Convex Plastic Go Stones - Folding Portable & Travel-Size Set
- Price
- £13.50
- Rating
- 4.6/5
- Reviews
- 4,499
- Age
- 12y ago
Newest
by launch date
19x19 Folding Go Game Set Board with Bamboo Bowls and Imitation Jade Go Pieces Backgammon Set Classic Board Game Weiqi Board Travel Set Games
- Price
- £35.34
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 2y ago
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
- Price
- £32.47
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Luoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
- Price
- £12.65
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 7y ago
Yellow Mountain Imports Bamboo 2-Centimeter Reversible 19x19 / 13x13 Go Game Set Board with Single Convex Melamine Stones and Bamboo Wood Bowls Set - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £82.71
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 7y ago
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
- Price
- £84.42
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Yellow Mountain Imports75%
- Luoyer13%
- Engelhart7%
- DFENG5%
Go demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Go search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- go board game11K/yr
- go game9K/yr
- go board7K/yr
- go game board set5K/yr
What reviews say buyers love and hate about Go
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality, prompt delivery”
“Excellent value”
“Great to play for any circumstance”
“Sturdy”
“Has a good manual”
What buyers complain about
50% of reviews“it feels a little bit flimsy”
Go return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Go questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
