go
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Avg price
Incredible£42.59avg listing price — sweet spot $15–$100
Price range
Great£12.65–£84.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good1,273.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 2.5M searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, go is a £32K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
go market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £43K–£53K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,768
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.8%
- Avg brand age
- 51 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Yellow Mountain Imports75%
- Luoyer13%
- Engelhart7%
- DFENG5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top go search terms
- go board game11K/yr
- go game9K/yr
- go board7K/yr
- go game board set5K/yr
Top go products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yellow Mountain Imports Medium Magnetic 19x19 Go Game Set Board 28-centimeter with Single Convex Plastic Go Stones - Folding Portable & Travel-Size Set
Yellow Mountain Imports£13.504.6★4,499 rev
Luoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
Luoyer£12.654.5★276 rev
Yellow Mountain Imports Large Magnetic 19x19 Go Game Set Board (37.1-centimeter) with Single Convex Stones - Folding Portable and Travel Ready Set
Yellow Mountain Imports£18.804.6★4,499 rev
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
Yellow Mountain Imports£84.424.7★391 rev
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
Engelhart£32.473.9★24 rev
Newest
by launch date
19x19 Folding Go Game Set Board with Bamboo Bowls and Imitation Jade Go Pieces Backgammon Set Classic Board Game Weiqi Board Travel Set Games
DFENG£35.3414 rev
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
Engelhart£32.4724 rev
Luoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
Luoyer£12.65276 rev
Yellow Mountain Imports Bamboo 2-Centimeter Reversible 19x19 / 13x13 Go Game Set Board with Single Convex Melamine Stones and Bamboo Wood Bowls Set - Classic Strategy Board Game (Baduk/Weiqi)
Yellow Mountain Imports£82.71197 rev
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
Yellow Mountain Imports£84.42391 rev
Trending
90-day click momentumLuoyer Go Game Set Magnetic Folding Board Game Portable Traditional Chinese Weiqi Set with Magnetic Stones for Adults Travel Gomoku (Small 28 Cm)
Luoyer£12.654.5★
Engelhart Wooden Go Game 31 x 31 x 2.5 cm Classic Japanese Strategy Board Game with Board and Stones for Ages 8+ 350360
Engelhart£32.473.9★
Yellow Mountain Imports Bamboo Etched Reversible 19x19 / 13x13 Go Game Set Board (2-centimeter) with Double Convex Melamine Stones and Bamboo Bowls - Classic Strategy Board Game (Baduk/Weiqi)
Yellow Mountain Imports£84.424.7★
Yellow Mountain Imports Bamboo 2-Centimeter Reversible 19x19 / 13x13 Go Game Set Board with Single Convex Melamine Stones and Bamboo Wood Bowls Set - Classic Strategy Board Game (Baduk/Weiqi)
Yellow Mountain Imports£82.714.6★
Yellow Mountain Imports Medium Magnetic 19x19 Go Game Set Board 28-centimeter with Single Convex Plastic Go Stones - Folding Portable & Travel-Size Set
Yellow Mountain Imports£13.504.6★
What buyers say about go
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, prompt delivery”
“Excellent value”
“Great to play for any circumstance”
“Sturdy”
“Has a good manual”
“Magnets work great”
“Good quality easy setup”
“All kit folds into the board when done so is very convenient”
What buyers complain about
“it feels a little bit flimsy”
Top return reasons
Common questions
- Is go profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 8 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the go niche?
- 4 brands and 8 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in go?
- Top complaints mined from reviews: Strength. The return rate is 1.4%.
- When does demand for go peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the go niche?
- Listings span £12.65–£84.42; the average listing price is £42.59 (sweet spot $15–$100). The average incumbent carries 1,274 reviews — the moat a new listing must climb.