Skip to content

Glinda Wand

Fail

Demand is soft, at -85.5% this quarter, so Glinda Wand is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£83K/yr118K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 39 sellers

Flapen Score

Glinda Wand against its category

The dotted line is the Toys & Games average. Past it, Glinda Wand is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glinda Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glinda Wand 118K times last year and spent an estimated £83K. The top 5 brands take 93% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
5.9%
Market size, estimated
£83Ka year
Peak month
March10.5× the quietest month
Top search term
glinda wand67K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £7.10 to £17.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.83 that is £6K to £9K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£7.10–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Dress-Up Accessories. It carries 332 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Dress-Up Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
332per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Glinda Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

39

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

5%

  • The Noble Collection40%
  • Disguise40%
  • DNTHYRIN6%
  • DRESHOW3%
  • KFSCIP3%
  • Alaxciax3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Glinda Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Glinda Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glinda wand67K/yr
  • glinda wand and crown22K/yr
  • glinda crown and wand10K/yr
  • glinda bubble wand8K/yr
  • glinda wand kids4K/yr
  • wicked wand7K/yr

Reviews and returns

What reviews say buyers love and hate about Glinda Wand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.35

Not great quality

The product is poor quality

Very disappointed in the quality of this

Weight Heavy18%−0.03

rather heavy

It's very heavy

however rather heavy

Durability15%−0.22

It broke straight away

didn't last

only lasted the day

Size-Overall8%+0.26

Not as big as in the movie

I find it is a bit tight on my head

Advertised Vs Actual Product4%+0.17

Does not look like pictures

Love

Quality-Overall27%−0.35

extremely well made

Good quality robust wand

Great quality

Strength18%+1.55

it seemed sturdy

Good and sturdy, pretty wand so good value for money

Pretty and solid

Weight Heavy11%−0.03

Fantastic crown, quite heavy and looks great

It's quite heavy and robust

its definitely got weight to it

Weight Light7%+0.70

Heavy weight crown, good quality

Advertised Vs Actual Product7%+0.17

exactly like in the picture, quality

Return

4.1% Return rate 36% Fixable by listing

Size-Overall27%▆▇▇▃█▆

Not as big as in the movie

I find it is a bit tight on my head

Defective Material/Parts17%▁▇▆▆█▅
Weight Heavy14%▁▅█▁▁▁

rather heavy

It's very heavy

however rather heavy

Durability4%▁▁▄▅▁█

It broke straight away

didn't last

only lasted the day

Comfort-Overall4%▁▃▁▁▁█

It's not the most comfortable thing to wear

FAQ

Common Glinda Wand questions

Answered from the same tracked data.