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Glinda Wand

Fail

Demand is soft, at -85.5% this quarter, so Glinda Wand is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£83K/yr118K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
84%top-5 click share · 8 brands · 39 sellers

Flapen Score

Glinda Wand against its category

The dotted line is the Toys & Games average. Past it, Glinda Wand is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glinda Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glinda Wand 118K times last year and spent an estimated £83K. The top 5 brands take 93% of clicks. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
5.9%
Market size, estimated
£83Ka year
Peak month
March10.5× the quietest month
Top search term
glinda wand67K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £7.10 to £17.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.83 that is £6K to £9K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£7.10–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Dress-Up Accessories. It carries 332 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Dress-Up Accessories
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
332per listing
Listings tracked
11

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Glinda Wand products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

39

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

5%

  • The Noble Collection40%
  • Disguise40%
  • DNTHYRIN6%
  • DRESHOW3%
  • KFSCIP3%
  • Alaxciax3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Glinda Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Glinda Wand search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • glinda wand67K/yr
  • glinda wand and crown22K/yr
  • glinda crown and wand10K/yr
  • glinda bubble wand8K/yr
  • glinda wand kids4K/yr
  • wicked wand7K/yr

Reviews and returns

What reviews say buyers love and hate about Glinda Wand

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Quality-Overall”
4.1%of orders come back
“Not great quality”
A buyer, on “Quality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glinda Wand questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data