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Glinda Costume

Fail

Demand is soft, at -89.5% this quarter, so Glinda Costume is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£141K/yr325K searches / yr
90-day growth
-89.5%search demand this quarter
Competition
43%top-5 click share · 16 brands · 19 sellers

Flapen Score

Glinda Costume against its category

The dotted line is the Toys & Games average. Past it, Glinda Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glinda Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glinda Costume 325K times last year and spent an estimated £141K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -89.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
-89.5%
Conversion, latest week
2.1%
Market size, estimated
£141Ka year
Peak month
March14.3× the quietest month
Top search term
glinda costume kids149K searches a year

02 · Price

A sale here is worth £20.20.

Listings sell for £20.20 on average, from £5.07 to £49.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.20 that is £0 to £2K a year per listing.

Average price
£20.20inside the $15 to $100 sweet spot
Price range
£5.07–£49.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #966 within Dress-Up Accessories. It carries 278 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#966in Dress-Up Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Glinda Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

14%

  • Lito Angels Children's Apparel26%
  • BSBUY25%
  • Marendyee18%
  • COLOR PRINCE7%
  • IWEMEK7%
  • Disguise3%
  • Open — no brand owns it (10 brands, 14%)

Demand

Glinda Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 14.3×

Search terms

Top Glinda Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glinda costume kids149K/yr
  • glinda dress31K/yr
  • glinda costume99K/yr
  • glinda dress kids9K/yr
  • glinda the good witch costume5K/yr
  • wicked dress6K/yr
  • glinda fancy dress4K/yr
  • wicked glinda costume8K/yr
  • glinda costume kids wicked9K/yr
  • glinder costume wicked kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Glinda Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strap/String Quality22%−0.26

strap broke very quickly

However the stitching on the strap was quite flimsy

Poor quality dress strap snapped

Size-Overall13%+0.65

still way too small

Sizing not great

thinking it would be big enough

Durability11%−0.16

it shows it isn't as durable

didn't last

not durable

Quality-Overall10%+2.24

Not great quality

The product is poor quality

Very disappointed in the quality of this

Weight Heavy10%−0.06

rather heavy

It's very heavy

however rather heavy

Love

Quality-Overall39%+2.24

Good quality

Very well made

Complex fairytale set, good quality and elegant touch

Size-Overall17%+0.65

Fits really well

Good size and good present

true to size

Value For Money16%+1.08

Really good dress for the price

Good value for money

Good price

Color7%+0.41

Nice color and good value for money

The colors are vibrant, and the sparkling details add an extra bit of magic, making it perfect for World Book Day, Halloween, carnival or themed parties

5 stars for the quality and colour

Material Quality3%−0.01

Good quality material

The materials seem to be of good quality

Return

4.7% Return rate 68% Fixable by listing

Size-Overall58%▆█▇▃▇▇

still way too small

Sizing not great

thinking it would be big enough

Quality-Overall8%█▂▄▃▄▃

Not great quality

The product is poor quality

Very disappointed in the quality of this

Strap/String Quality6%▁▅█▄▆▁

strap broke very quickly

However the stitching on the strap was quite flimsy

Poor quality dress strap snapped

Defective Material/Parts3%▁▄▃█▂▁
Material Quality3%▁▅█▁▁▄

The dress is ok should not be that pricey for low quality material

FAQ

Common Glinda Costume questions

Answered from the same tracked data.