Skip to content

Glinda Costume

soft demand (-89.5% this quarter) — Glinda Costume doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 31Growth 0Conversion 27Competition 71Returns 29Price range 77Avg price 88Brand share 38Review moat 86Quality gap 75
This niche Category average

Is Glinda Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Glinda Costume is a £141K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Glinda Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -89.5% over the last 90 days and 2.1% of searches end in a purchase.

£141K

revenue / yr

Units sold / yr4K
Search volume / yr-89.5%325K
Conversion rate2.1%
Avg price£20.20

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers16 · 19
Top-5 product click share43%
Open market18%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement68%
New entrants (1y)11· 0 succeeded
Avg rating4.3★
Avg reviews278

Top Glinda Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

14%

  • Lito Angels Children's Apparel26%
  • BSBUY25%
  • Marendyee18%
  • COLOR PRINCE7%
  • IWEMEK7%
  • Disguise3%
  • Open — no brand owns it (10 brands, 14%)

Glinda Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume325KCVR2.1%Products37Brands16Top 5 Brands82%OOS Rate2.8%Rating4.3★Reviews278Avg BSR#966
60K40KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 14.3×

Top Glinda Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glinda costume kids149K/yr
  • glinda dress31K/yr
  • glinda costume99K/yr
  • glinda dress kids9K/yr
  • glinda the good witch costume5K/yr
  • wicked dress6K/yr
  • glinda fancy dress4K/yr
  • wicked glinda costume8K/yr
  • glinda costume kids wicked9K/yr
  • glinder costume wicked kids6K/yr

What reviews say buyers love and hate about Glinda Costume

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall39%

Good quality

Size-Overall17%

Fits really well

Value For Money16%

Really good dress for the price

Color7%

Nice color and good value for money

Material Quality3%

Good quality material

What buyers complain about

87% of reviews
Strap/String Quality22%

strap broke very quickly

Size-Overall13%

still way too small

Durability11%

it shows it isn't as durable

Quality-Overall10%

Not great quality

Weight Heavy10%

rather heavy

Glinda Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

4.7%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Quality-Overall
8%
3Strap/String Quality
6%
4Defective Material/Parts
3%
5Material Quality
3%

Common Glinda Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glinda Costume 45/100 on Amazon United Kingdom — Skip it. The niche generates £141K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -89.5% over the last 90 days.
Search demand for Glinda Costume on Amazon United Kingdom peaks in Feb–Mar–Oct–Nov–Dec, where the busiest month runs 14.3× the quietest.