Is glinda costume profitable to sell on Amazon United Kingdom?

The niche generates £141K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.5%. Flapen's verdict: Skip it (45/100).

How competitive is the glinda costume niche?

16 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in glinda costume?

Top complaints mined from reviews: Strap/String Quality, Size-Overall, Durability. The return rate is 4.7%.

When does demand for glinda costume peak?

Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 14.3× the quietest.

What does it cost to enter the glinda costume niche?

Listings span £5.07–£49.83; the average listing price is £20.20 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

glinda costume

Skip it

Soft demand (-89.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£20.20

avg listing price — sweet spot $15–$100

Review moat

Great278.03

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.07–£49.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£141K

£141K/yr · 325K searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-89.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, glinda costume is a £141K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

glinda costume market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 2.1%
Avg BSR: #966
Page quality: 0%
Prime: 97%
Sponsored: 68%
Out of stock: 2.8%
Avg brand age: 28 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

14%

Lito Angels Children's Apparel26%
BSBUY25%
Marendyee18%
COLOR PRINCE7%
IWEMEK7%
Disguise3%
Open — no brand owns it (10 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -89.5% search growth over the last 90 days.

Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 14.3×

Open Trend

Top glinda costume search terms

glinda costume kids149K/yr -92.0%1.2% conv.
glinda dress31K/yr -70.3%0.8% conv.
glinda costume99K/yr -90.9%0.4% conv.
glinda dress kids9K/yr -82.5%1.0% conv.
glinda the good witch costume5K/yr -86.7%0.4% conv.
wicked dress6K/yr -66.5%0.4% conv.
glinda fancy dress4K/yr -76.6%0.0% conv.
wicked glinda costume8K/yr -90.0%0.4% conv.
glinda costume kids wicked9K/yr -94.9%0.0% conv.
glinder costume wicked kids6K/yr -93.9%0.6% conv.

All search terms

Top glinda costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lito Angels Girls Princess Ball Gown Pink Age 5-6 Years

Lito Angels Children's Apparel£22.704.4★84 rev

Lito Angels Girls Princess Ball Gown Pink Age 3-4 Years

Lito Angels Children's Apparel£23.544.4★84 rev

Marendyee Princess Dress up Kids Sequin Dress Halloween Costumes for Girls

Marendyee£22.233.9★113 rev

BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(120)

BSBUY£11.824.5★29 rev

BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(110)

BSBUY£12.894.5★29 rev

Newest

by launch date

BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(120)

BSBUY£11.8229 rev

3mo ago

BSBUY Glinda Costume Kid Girl Glinda Princess Dresses Good Witch Princess Costume Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Sequins Outfits with Accessories for Halloween Birthday(110)

BSBUY£12.8929 rev

3mo ago

COLOR PRINCE Good Witch Costume for Girls Pink Princess Dress Up Set Sequin Tulle Party Gown & Accessories - World Book Day Costumes for Kids & Toddlers Age 3-5 Years

COLOR PRINCE£29.0018 rev

5mo ago

COLOR PRINCE Good Witch Costume for Girls Pink Princess Dress Up Set Sequin Tulle Party Gown & Accessories - World Book Day Costumes for Kids & Toddlers Age 9-10 Years

COLOR PRINCE£28.8618 rev

5mo ago

BSBUY Glinda Costume Kids Glinda Princess Dresses for Girls Good Witch Princess Dress Elphaba Wicked Tulle Dress Witch Princess Fancy Dress up Shiny Sequins Outfits for Halloween Birthday Party(120)

BSBUY£13.3329 rev

8mo ago

What buyers say about glinda costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Good quality”

Size-Overall17%

“Fits really well”

Value For Money16%

“Really good dress for the price”

Color7%

“Nice color and good value for money”

Material Quality3%

“Good quality material”

Strength3%

“it seemed sturdy”

Design-Overall2%

“Beautifully made, with eye for detail”

Upholstery/Fabric Quality2%

“Good fabric and feels nice”

Comfort-Overall1%

“is very comfortable”

Stitch/Finish/Polish1%

“I can easily sew it”

What buyers complain about

Strap/String Quality22%

“strap broke very quickly”

Size-Overall13%

“still way too small”

Durability11%

“it shows it isn't as durable”

Quality-Overall10%

“Not great quality”

Weight Heavy10%

“rather heavy”

Value For Money8%

“Looks a lot more expensive”

Advertised Vs Actual Product6%

“Does not look like pictures”

Material Quality4%

“The dress is ok should not be that pricey for low quality material”

Comfort-Overall2%

“Uncomfortable for small girl”

Top return reasons

Size-Overall58%

Quality-Overall8%

Strap/String Quality6%

Defective Material/Parts3%

Material Quality3%

Zipper Quality2%

Advertised Vs Actual Product2%

Value For Money2%

Stitch/Finish/Polish2%

Weight Heavy2%

Common questions

Is glinda costume profitable to sell on Amazon United Kingdom?: The niche generates £141K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -89.5%. Flapen's verdict: Skip it (45/100).
How competitive is the glinda costume niche?: 16 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in glinda costume?: Top complaints mined from reviews: Strap/String Quality, Size-Overall, Durability. The return rate is 4.7%.
When does demand for glinda costume peak?: Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 14.3× the quietest.
What does it cost to enter the glinda costume niche?: Listings span £5.07–£49.83; the average listing price is £20.20 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.