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Girls Vampire Costume

Fail

Shoppers spend only $0 a year here, so Girls Vampire Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£0/yr159K searches / yr
90-day growth
-60.3%search demand this quarter
Competition
44%top-5 click share · 10 brands · 33 sellers

Flapen Score

Girls Vampire Costume against its category

The dotted line is the Toys & Games average. Past it, Girls Vampire Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Vampire Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Vampire Costume 159K times last year and spent an estimated £0. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-60.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
girls vampire costume37K searches a year

02 · Price

A sale here is worth £16.33.

Listings sell for £16.33 on average, from £6.29 to £23.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.33 that is £0 to £2K a year per listing.

Average price
£16.33inside the $15 to $100 sweet spot
Price range
£6.29–£23.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.4% of listings are out of stock. The average listing ranks #2,853 within Fancy Dress. It carries 465 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
100%
Out of stock, average day
29.4%
Average rank
#2,853in Fancy Dress
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Girls Vampire Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£0£0£0£01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

33

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

44%

Top 20: 100%

Open market

15%

  • Morph26%
  • TOLOYE21%
  • Rubies19%
  • HENBRANDT8%
  • Spooktacular Creations6%
  • FIESTAS GUIRCA5%
  • Open — no brand owns it (4 brands, 15%)

Demand

Girls Vampire Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 7.1× · 8 of 12 months tracked

Search terms

Top Girls Vampire Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls vampire costume37K/yr
  • dracula costume kids10K/yr
  • draculaura costume kids4K/yr
  • vampire costume kids girls13K/yr
  • halloween vampire costume kids girls4K/yr
  • boys vampire costume15K/yr
  • kids vampire costume girls5K/yr
  • girl vampire costume6K/yr
  • vampire costume boys7K/yr
  • girls vampire costume 8-95K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Vampire Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product100%−0.63

Very misleading as every picture shows costume with wig

Love

Quality-Overall75%+4.08

really good quality costume I brought for my child

this was lovely - purchased for a 7 year old - really good quality

Size-Overall25%+0.82

size was accurate

Return

5.2% Return rate 76% Fixable by listing

Size-Overall79%▁▁▄▃▃█
Material Quality8%▁▁▂█▁▁
Stitch/Finish/Polish8%▁▁▂▁█▁
Thin4%▁▁█▁▁▁
Strength4%▁▁█▁▁▁

FAQ

Common Girls Vampire Costume questions

Answered from the same tracked data.