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Girls Pirate Costume

Maybe

Search demand grew +67.6% this quarter. But shoppers spend only $17K a year here, so Girls Pirate Costume is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£17K/yr76K searches / yr
90-day growth
+67.6%search demand this quarter
Competition
47%top-5 click share · 17 brands · 41 sellers

Flapen Score

Girls Pirate Costume against its category

The dotted line is the Toys & Games average. Past it, Girls Pirate Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Pirate Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Pirate Costume 76K times last year and spent an estimated £17K. The top 5 brands take 71% of clicks. Demand peaks in Jun–Jul–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+67.6%
Conversion, latest week
1.9%
Market size, estimated
£17Ka year
Peak month
October15.1× the quietest month
Top search term
girls pirate costume50K searches a year

02 · Price

A sale here is worth £11.62.

Listings sell for £11.62 on average, from £4.85 to £23.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £11.62 that is £0 to £1K a year per listing.

Average price
£11.62under the $15 to $100 sweet spot
Price range
£4.85–£23.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #540 within Fancy Dress. It carries 601 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#540in Fancy Dress
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
601per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls Pirate Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£682£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

41

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

22%

  • Aomig29%
  • Berich14%
  • MELAND13%
  • Wiclin8%
  • IKALI7%
  • AUYAO7%

Demand

Girls Pirate Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 15.1×

Search terms

Top Girls Pirate Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls pirate costume50K/yr
  • pirate costume girls18K/yr
  • pirate costume kids girls7K/yr
  • girls pirate costume age 5-6398/yr
  • girls pirate costume 7-8260/yr

Reviews and returns

What reviews say buyers love and hate about Girls Pirate Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.08

the sizing was completely out

size 7-8 years is tight

Little bit on the small side

Quality-Overall12%+3.16

The accessories arent the best quality

Poor quality

Detail good, not very good quality

Value For Money11%−0.12

the current price of £24.98 doesn't seem worth it

Wast money

Material Quality5%+0.20

I'm surprised how expensive this is given the quality of the material

you couldn't notice the poor quality of the material at all

Perhaps a little bit flimsy on the fabric side of things

Brightness/Shine/Glow5%−0.03

Dress does NOT light up like in photo

Love

Size-Overall28%−0.08

the size was perfect

Great costume the sizing was great got an age 4

True to size

Quality-Overall26%+3.16

Great quality for a costume and perfect fit

Excellent quality

My grandaughter loved it, good quality and on time

Stretchability/Expandability/Elasticity7%−0.07

The dress was lovely and stretchy

Material is stretchy

Stretchy dress

Value For Money7%−0.12

Value for money

It looked fine for the price

project, worth the money

Shape/Style4%−0.12

dress is nice than expected

Return

2.3% Return rate 87% Fixable by listing

Size-Overall83%▇██▆▇▇

the sizing was completely out

size 7-8 years is tight

Little bit on the small side

Quality-Overall7%█▁▂▂▂▅

The accessories arent the best quality

Poor quality

Detail good, not very good quality

Functionality-Overall2%▁▁▄▁█▃
Advertised Vs Actual Product2%▁▁▄▁█▁

Dress does NOT light up like in photo

Material Quality1%▁▁▁█▂▃

I'm surprised how expensive this is given the quality of the material

you couldn't notice the poor quality of the material at all

Perhaps a little bit flimsy on the fabric side of things

FAQ

Common Girls Pirate Costume questions

Answered from the same tracked data.