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Girls Halloween Costume 11-12

Fail

Shoppers spend only $0 a year here, so Girls Halloween Costume 11-12 is a Fail.

Flapen Score
25
25 / 100
Ranks 1,734 of 1,773 Toys & Games niches · −19 vs the category median of 44
Market size
£0/yr238K searches / yr
90-day growth
+32.3%search demand this quarter
Competition
100%top-5 click share · 2 brands · 8 sellers

Flapen Score

Girls Halloween Costume 11-12 against its category

The dotted line is the Toys & Games average. Past it, Girls Halloween Costume 11-12 is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Halloween Costume 11-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Halloween Costume 11-12 238K times last year and spent an estimated £0. All 2 brands take every click. Flapen scores it 25 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+32.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Top search term
girls halloween costume 4-520K searches a year

02 · Price

A sale here is worth £14.67.

Listings sell for £14.67 on average, from £11.07 to £16.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £14.67 that is £0 to £1K a year per listing.

Average price
£14.67under the $15 to $100 sweet spot
Price range
£11.07–£16.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
10.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #1,194 within Fancy Dress. It carries 956 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
20.1%
Average rank
#1,194in Fancy Dress
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
956per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • amscan65%
  • Berich35%

Demand

Girls Halloween Costume 11-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25AugSepOctNovDecJanJunJulAugSepOctNovDecJanJul

Peak months: Oct · busiest ÷ quietest = 372.9× · 8 of 12 months tracked

Search terms

Top Girls Halloween Costume 11-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls halloween costume 4-520K/yr
  • halloween costumes for girls 12-1311K/yr
  • halloween costumes teen girls17K/yr
  • halloween costumes for teen girls6K/yr
  • teen girls halloween costume7K/yr
  • halloween costume teen girl6K/yr
  • girls halloween costume 5-630K/yr
  • teen girl halloween costumes12K/yr
  • girls halloween costume 8-96K/yr
  • halloween costumes for girls 13-147K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Halloween Costume 11-12

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

10.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁██

FAQ

Common Girls Halloween Costume 11-12 questions

Answered from the same tracked data.