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Girls Advent Calendar 2023

Fail

Shoppers spend only $0 a year here, so Girls Advent Calendar 2023 is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£0/yr82K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
89%top-5 click share · 6 brands · 35 sellers

Flapen Score

Girls Advent Calendar 2023 against its category

The dotted line is the Toys & Games average. Past it, Girls Advent Calendar 2023 is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Advent Calendar 2023 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Advent Calendar 2023 82K times last year and spent an estimated £0. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
November331.0× the quietest month
Top search term
toy advent calendar57K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £10.70 to £22.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.03 that is £0 to £2K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£10.70–£22.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #238 within Play Figures. It carries 383 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#238in Play Figures
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
383per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
12 months

Products

Top Girls Advent Calendar 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

35

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Furby34%
  • Paladone16%
  • Mini Brands13%
  • Funko13%
  • Bluey12%
  • TOGETDREAM11%
  • Open — no brand owns it (0%)

Demand

Girls Advent Calendar 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepOctNovDecJanFebMarJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 331.0×

Search terms

Top Girls Advent Calendar 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy advent calendar57K/yr
  • advent calendar toys15K/yr
  • christmas calendar for kids9K/yr
  • advent calendar 20232K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Advent Calendar 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.41

Its very cheaply made and repetitive

I feel like for the initial price I paid there should have been a better quality of items

Size-Overall25%−0.11

Very small pieces

The toys were very small as expected

Durability25%−0.11

dont hold up for long

Love

Quality-Overall38%−0.41

All good quality stuff in the calendar

Grate quality and value for money

The quality of this calender was good

Value For Money29%+2.47

Excellent product and good value for money

It was a really good price for the sheer amount of interesting trinkets that you got from it

Worth the price for £10

Gifting Purpose17%+1.25

Brilliant actually bought it as a birthday presents you get some really usual cute little plastic furbys in

little hard plastic figurines that made amazing gifts for friends

it was a great gift for myself

Fun/Entertainment Experience13%+0.90

are good fun to play with

My son was very excited to open a new toy each day

Storage Capacity4%+0.28

it wasnt too bulky to store between the days up until Christmas

Return

0.8% Return rate 0% Fixable by listing

Quality-Overall100%▁▁▁▁▁█

Its very cheaply made and repetitive

I feel like for the initial price I paid there should have been a better quality of items

FAQ

Common Girls Advent Calendar 2023 questions

Answered from the same tracked data.