Gifts for Girls
MaybeReturns run at only 0.6% of orders. But the average product has 3,655 reviews to catch up to, so Gifts for Girls is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 4462
- Market size
- £1.1M/yr3.7M searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 28%top-5 click share · 57 brands · 190 sellers
Flapen Score
Gifts for Girls against its category
The dotted line is the Toys & Games average. Past it, Gifts for Girls is stronger. Inside it, weaker.
Market
The Gifts for Girls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gifts for Girls 3.7M times last year and spent an estimated £1.1M. The top 5 brands take 34% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £1.1Ma year
- Peak month
- December5.0× the quietest month
- Top search term
- girls birthday presents471K searches a year
02 · Price
A sale here is worth £11.19.
Listings sell for £11.19 on average, from £3.90 to £25.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £11.19 that is £11K to £14K a year per listing.
- Average price
- £11.19under the $15 to $100 sweet spot
- Price range
- £3.90–£25.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #9 within Arts & Crafts. It carries 3,655 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #9in Arts & Crafts
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,655per listing
- Listings tracked
- 73
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Gifts for Girls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FabLab Glitter Tattoos | Create FAB Glittery Kids Tattoos! | Includes 28 Stencils and 4 Sparkly Colours of Bio-Glitter | Girls Gifts for Ages 8+
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 10,081
- Age
- 11y ago
MELAND Unicorn Terrarium Kit Craft Kits for 5+ Girls Toys Birthday Gifts
- Price
- £20.50
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 2y ago
Pourbibi Unicorn Headband Making Kit for Girls Age 3+ Creative Craft Kits for Kids DIY Hairbands & Hair Accessories Toys Set - Birthday Presents for Girls Age 3-8 Years Old Easter Gifts for Kids
- Price
- £9.10
- Rating
- 4.6/5
- Reviews
- 2,299
- Age
- 2y ago
PURPLE LADYBUG Decorate Your Own Water Bottle - 5 6 7 8 Year Old Girl Gifts Craft Kit for Kids Girls Birthday Present Unicorn Gifts for Girls
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 18,610
- Age
- 6y ago
LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transforms into a Seahorse or Peacock - Creative Gift for 7+ Year Old Girls & Boys - 31140
- Price
- £6.86
- Rating
- 4.8/5
- Reviews
- 13,059
- Age
- 3y ago
Trending
90-day click momentum
MOTONG Gift for 8 Year Old Girl Happy Birthday Gifts for 8th Girl Presents for 8 Years Old Girls Socks Pearl Necklace Bracelet for Teen Girls Daughter Niece Sisters Classmates
- Price
- £13.45
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
6 Year Old Girl Gifts Butterfly Bracelet Presents for 6 Year Old Girls
- Price
- £6.51
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 10mo ago
MELAND Unicorn Terrarium Kit Craft Kits for 5+ Girls Toys Birthday Gifts
- Price
- £20.50
- Rating
- 4.6/5
- Reviews
- 461
- Age
- 2y ago
7th Birthday Gifts for Girls Happy 7th Pamper Gift Basket Ideas for Daughter Cute Unique Sweet 7 Year Old Birthday Hampers Presents for Her Best Friend Niece Granddaughter Sister Friend Teens
- Price
- £17.21
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 1y ago
LEGO Creator 3in1 Magical Unicorn Toy - Animal Figure Transforms into a Seahorse or Peacock - Creative Gift for 7+ Year Old Girls & Boys - 31140
- Price
- £6.86
- Rating
- 4.8/5
- Reviews
- 13,059
- Age
- 3y ago
Newest
by launch date
Kids Nail Polish Gifts for 6-12 Year Old Girl Birthday Presents Toys
- Price
- £15.42
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 10mo ago
6 Year Old Girl Gifts Butterfly Bracelet Presents for 6 Year Old Girls
- Price
- £6.51
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 10mo ago
MOTONG Gift for 8 Year Old Girl Happy Birthday Gifts for 8th Girl Presents for 8 Years Old Girls Socks Pearl Necklace Bracelet for Teen Girls Daughter Niece Sisters Classmates
- Price
- £13.45
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
7th Birthday Gifts for Girls Happy 7th Pamper Gift Basket Ideas for Daughter Cute Unique Sweet 7 Year Old Birthday Hampers Presents for Her Best Friend Niece Granddaughter Sister Friend Teens
- Price
- £17.21
- Rating
- 4.7/5
- Reviews
- 580
- Age
- 1y ago
Gifts for Girls 7 8 10 Year Old Kids Crafts Butterfly Diamond Art Painting
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 533
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
190
Top-5 brand share
34%
Top 20: 74%
Top-5 click share
28%
Top 20: 61%
Open market
61%
- PURPLE LADYBUG10%
- FabLab7%
- LEGO6%
- MELAND5%
- Pourbibi5%
- Skillmatics5%
Demand
Gifts for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Gifts for Girls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls birthday presents471K/yr
- girls284K/yr
- gifts for girls354K/yr
- 6 year old girl gifts239K/yr
- birthday gifts for girls176K/yr
- 8 year old girl gifts224K/yr
- 7 year old girl gifts218K/yr
- gifts for 5 year old girls178K/yr
- gifts for 6 years old girls206K/yr
- gifts for 7 year old girls156K/yr
Reviews and returns
What reviews say buyers love and hate about Gifts for Girls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Was big on an adults wrist
Very tiny
Was a bit disappointed in the size
Bad quality
Cheap quality, way too overpriced
Rubbish quality
Too expensive
Priced on the high side in my opinion
Look more expensive than they were
broke very quickly after purchase
broke after a few goes
Broken within one day
Didnt work
Pen didnt work
it still doesnt work
Love
Beautiful gift
Fun Gift
Birthday Gift
The beads are good quality
Excellent Product
Great Lego quality
Fun set
Endless fun
Fun in the sun
Amazing value
GREAT PRICE
Value for money
Ease of use
Easy to use and make
just as easy to remove
Return
0.6% Return rate 37% Fixable by listing
Was big on an adults wrist
Very tiny
Was a bit disappointed in the size
Bad quality
Cheap quality, way too overpriced
Rubbish quality
Didnt work
Pen didnt work
it still doesnt work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gifts for Girls questions
Answered from the same tracked data.