Gifts for 4 Year Olds

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £252K a year.

Searches, last 12 months

708K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

2.7%

Market size, estimated

£252Ka year

Peak month

December4.0× the quietest month

Top search term

toys for 4 year olds girls218K searches a year

Listings sell for £13.36 on average, from £5.16 to £26.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £13.36 that is £1K to £3K a year per listing.

Average price

£13.36under the $15 to $100 sweet spot

Price range

£5.16–£26.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #41 within Arts & Crafts. It carries 3,187 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#41in Arts & Crafts

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,187per listing

Listings tracked

69

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months