ghostface
Skip itSoft demand (-62.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great200.63avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Good£3.36–£35.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 268K searches
Growth
Bad-62.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ghostface is a £45K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
ghostface market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £37K–£50K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #2,818
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 73%
- Out of stock
- 12.0%
- Avg brand age
- 31 months
- Avg seller age
- 202 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
142
Top-5 brand share
70%
Top 20: 93%
Top-5 click share
31%
Top 20: 66%
Open market
27%
- Generic25%
- Funko21%
- Fun World13%
- Scream7%
- HWC Trading3%
- Wasise3%
Demand
Weekly Amazon search volume, last 40 weeks — -62.1% search growth over the last 90 days.Top ghostface search terms
- ghostface107K/yr
- ghost face83K/yr
- scream merchandise48K/yr
- scream merch9K/yr
- scream gifts7K/yr
- ghostface merch8K/yr
- ghost face gifts6K/yr
Top ghostface products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ghostface T-Shirt - Woodsboro Design - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£14.874.6★6 rev
Funko POP! Movies: Ghostface - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.984.8★2,142 rev
Scream Officially Licensed Movie Mask
Scream£8.964.4★1,078 rev
Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£12.480.0★0 rev
Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.864.6★70 rev
Newest
by launch dateGhostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£12.480 rev
Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£13.100 rev
Ghostface T-Shirt - Just The Tip I Promise - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£14.980 rev
Funko POP! Vinyl: Ghost Face - Devil Mask - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
Funko£13.3773 rev
Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.8670 rev
Trending
90-day click momentum
Funko POP! VHS Cover: Ghost Face - Metallic
Funko£16.665.0★
Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
Funko£10.864.6★
Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£12.480.0★
Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
Generic£13.100.0★
Funko POP! Vinyl: Ghost Face - Devil Mask - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
Funko£13.374.2★
What buyers say about ghostface
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Cool gift”
“As described”
“it fits perfectly”
“Collectable”
“Fantastic value”
“Really good design”
“Nice and soft”
“Durable”
“Cute keyring for horror fans”
What buyers complain about
“The fit can be a little iffy to get right”
“Could be a bit cheaper”
“poor made”
“This mask smells banging”
“Blueish hue”
“They wont last long as coasters which is a shame as they look really cool”
“and was uncomfortable. not from here.”
“Not As In The Picture”
“The design looks painted on, its patchy and just looks hideous as a rug,”
“clasp Broken”
Top return reasons
Common questions
- Is ghostface profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 67 tracked products. 3 of 18 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the ghostface niche?
- 33 brands and 142 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in ghostface?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the ghostface niche?
- Listings span £3.36–£35.89; the average listing price is £12.42 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.