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Ghostface

Fail

Demand is soft, at -62.1% this quarter, so Ghostface is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£45K/yr268K searches / yr
90-day growth
-62.1%search demand this quarter
Competition
31%top-5 click share · 33 brands · 142 sellers

Flapen Score

Ghostface against its category

The dotted line is the Toys & Games average. Past it, Ghostface is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghostface market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghostface 268K times last year and spent an estimated £45K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-62.1%
Conversion, latest week
1.3%
Market size, estimated
£45Ka year
Top search term
ghostface107K searches a year

02 · Price

A sale here is worth £12.42.

Listings sell for £12.42 on average, from £3.36 to £35.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.42 that is £0 to £1K a year per listing.

Average price
£12.42under the $15 to $100 sweet spot
Price range
£3.36–£35.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #2,818 within Dress-Up Accessories. It carries 201 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
75%
Out of stock, average day
12.0%
Average rank
#2,818in Dress-Up Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
67

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ghostface products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£892£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

33 falling

Sellers

142

Top-5 brand share

70%

Top 20: 93%

Top-5 click share

31%

Top 20: 66%

Open market

27%

  • Generic25%
  • Funko21%
  • Fun World13%
  • Scream7%
  • HWC Trading3%
  • Wasise3%

Demand

Ghostface search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov · busiest ÷ quietest = 5.3× · 9 of 12 months tracked

Search terms

Top Ghostface search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostface107K/yr
  • ghost face83K/yr
  • scream merchandise48K/yr
  • scream merch9K/yr
  • scream gifts7K/yr
  • ghostface merch8K/yr
  • ghost face gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Ghostface

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.57

The fit can be a little iffy to get right

A little on the big side

Size is tight

Value For Money14%−0.03

Could be a bit cheaper

a little pricey

try to get something cheaper to mu h p

Quality-Overall14%+0.17

poor made

Awful quality, cheap and tacky

Terrible quality, looks nothing like the photo and the white parts are blue

Smell11%−0.04

This mask smells banging

Smells bad

But smells like rotten fish

Color11%−0.12

Blueish hue

Colour bleed

the black bled into the white so the white is blotchy blue colour unfortunately

Love

Quality-Overall30%+0.17

Excellent quality

Great quality and great looking, recommend the product and if you looking for the ghost face mask thats the one you looking for

This mask is good quality and looks amazing

Gifting Purpose10%+1.41

Cool gift

Perfect gift for my girlfriend

Great little gift for the money

Advertised Vs Actual Product10%+0.60

As described

Just as seen in the picture really cool

Just what I was looking for

Size-Overall9%+0.57

it fits perfectly

great size love it so much would recommend to all scream fans

Fits well into my computer

Collectibles8%+1.09

Collectable

Otherwise a great addition to my collection

which is always important for collectors

Return

0.8% Return rate 30% Fixable by listing

Quality-Overall16%▁▄▃▃▃█

poor made

Awful quality, cheap and tacky

Terrible quality, looks nothing like the photo and the white parts are blue

Size-Overall15%█▂▂▂▃▁

The fit can be a little iffy to get right

A little on the big side

Size is tight

Defective Material/Parts12%▁▃▃█▄▁
Advertised Vs Actual Product10%▁▄▅▁█▁

Not As In The Picture

Display-Overall7%▁▅█▁▁▁

FAQ

Common Ghostface questions

Answered from the same tracked data.