Ghostface
FailDemand is soft, at -62.1% this quarter, so Ghostface is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £45K/yr268K searches / yr
- 90-day growth
- -62.1%search demand this quarter
- Competition
- 31%top-5 click share · 33 brands · 142 sellers
Flapen Score
Ghostface against its category
The dotted line is the Toys & Games average. Past it, Ghostface is stronger. Inside it, weaker.
Market
The Ghostface market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ghostface 268K times last year and spent an estimated £45K. The top 5 brands take 70% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -62.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £45Ka year
- Top search term
- ghostface107K searches a year
02 · Price
A sale here is worth £12.42.
Listings sell for £12.42 on average, from £3.36 to £35.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.42 that is £0 to £1K a year per listing.
- Average price
- £12.42under the $15 to $100 sweet spot
- Price range
- £3.36–£35.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #2,818 within Dress-Up Accessories. It carries 201 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 75%
- Out of stock, average day
- 12.0%
- Average rank
- #2,818in Dress-Up Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 201per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 3 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Ghostface products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ghostface T-Shirt - Woodsboro Design - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £14.87
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 1y ago

Funko POP! Movies: Ghostface - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.98
- Rating
- 4.8/5
- Reviews
- 2,142
- Age
- 2y ago

Scream Officially Licensed Movie Mask
- Price
- £8.96
- Rating
- 4.4/5
- Reviews
- 1,078
- Age
- 9y ago

Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 3mo ago
Trending
90-day click momentum
Funko POP! VHS Cover: Ghost Face - Metallic
- Price
- £16.66
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 3mo ago

Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 3mo ago

Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £13.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Funko POP! Vinyl: Ghost Face - Devil Mask - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
- Price
- £13.37
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 3mo ago
Newest
by launch date
Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £13.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Ghostface T-Shirt - Just The Tip I Promise - Halloween - Unisex 100% Cotton Sizes S to 5XL Black
- Price
- £14.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Funko POP! Vinyl: Ghost Face - Devil Mask - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans
- Price
- £13.37
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 3mo ago

Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
142
Top-5 brand share
70%
Top 20: 93%
Top-5 click share
31%
Top 20: 66%
Open market
27%
- Generic25%
- Funko21%
- Fun World13%
- Scream7%
- HWC Trading3%
- Wasise3%
Demand
Ghostface search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov · busiest ÷ quietest = 5.3× · 9 of 12 months tracked
Search terms
Top Ghostface search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ghostface107K/yr
- ghost face83K/yr
- scream merchandise48K/yr
- scream merch9K/yr
- scream gifts7K/yr
- ghostface merch8K/yr
- ghost face gifts6K/yr
Reviews and returns
What reviews say buyers love and hate about Ghostface
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The fit can be a little iffy to get right
A little on the big side
Size is tight
Could be a bit cheaper
a little pricey
try to get something cheaper to mu h p
poor made
Awful quality, cheap and tacky
Terrible quality, looks nothing like the photo and the white parts are blue
This mask smells banging
Smells bad
But smells like rotten fish
Blueish hue
Colour bleed
the black bled into the white so the white is blotchy blue colour unfortunately
Love
Excellent quality
Great quality and great looking, recommend the product and if you looking for the ghost face mask thats the one you looking for
This mask is good quality and looks amazing
Cool gift
Perfect gift for my girlfriend
Great little gift for the money
As described
Just as seen in the picture really cool
Just what I was looking for
it fits perfectly
great size love it so much would recommend to all scream fans
Fits well into my computer
Collectable
Otherwise a great addition to my collection
which is always important for collectors
Return
0.8% Return rate 30% Fixable by listing
poor made
Awful quality, cheap and tacky
Terrible quality, looks nothing like the photo and the white parts are blue
The fit can be a little iffy to get right
A little on the big side
Size is tight
Not As In The Picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ghostface questions
Answered from the same tracked data.









