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Ghostface

soft demand (-62.1% this quarter) — Ghostface doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 11Growth 0Conversion 17Competition 84Returns 96Price range 64Avg price 54Brand share 58Review moat 90Quality gap 45
This niche Category average

Is Ghostface profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ghostface is a £45K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 46/100.

Ghostface: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -62.1% over the last 90 days and 1.3% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr4K
Search volume / yr-62.1%268K
Conversion rate1.3%
Avg price£12.42

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers33 · 142
Top-5 product click share31%
Open market30%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 67 products

Sponsored placement73%
New entrants (1y)18· 3 succeeded
Avg rating4.5★
Avg reviews201

Top Ghostface products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£892£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

33 falling

Sellers

142

Top-5 brand share

70%

Top 20: 93%

Top-5 click share

31%

Top 20: 66%

Open market

27%

  • Generic25%
  • Funko21%
  • Fun World13%
  • Scream7%
  • HWC Trading3%
  • Wasise3%

Ghostface demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume268KCVR1.3%Products67Brands33Top 5 Brands70%OOS Rate12.0%Rating4.5★Reviews201Avg BSR#2,818
25K15KHoliday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Ghostface search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ghostface107K/yr
  • ghost face83K/yr
  • scream merchandise48K/yr
  • scream merch9K/yr
  • scream gifts7K/yr
  • ghostface merch8K/yr
  • ghost face gifts6K/yr

What reviews say buyers love and hate about Ghostface

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall30%

Excellent quality

Gifting Purpose10%

Cool gift

Advertised Vs Actual Product10%

As described

Size-Overall9%

it fits perfectly

Collectibles8%

Collectable

What buyers complain about

86% of reviews
Size-Overall19%

The fit can be a little iffy to get right

Value For Money14%

Could be a bit cheaper

Quality-Overall14%

poor made

Smell11%

This mask smells banging

Color11%

Blueish hue

Ghostface return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
16%
2Size-Overall
15%
3Defective Material/Parts
12%
4Advertised Vs Actual Product
10%
5Display-Overall
7%

Common Ghostface questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghostface 46/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 67 tracked products. 3 of 18 products launched in the last 360 days are still selling. Search demand moved -62.1% over the last 90 days.
Ghostface buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.