Skip to content
40

ghostbusters costume

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 15Conversion 9Competition 69Returns 28Price range 83Avg price 95Brand share 11Review moat 82Quality gap 88

Avg price

Incredible£24.03

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great£10.49–£41.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great351.61

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-19.8%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£31K

£31K/yr · 174K searches

According to Flapen's Amazon United Kingdom niche tracking, ghostbusters costume is a £31K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

ghostbusters costume market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£30K–£36K
units × avg price
Conversion rate
0.8%
Avg BSR
#2,156
Page quality
0%
Prime
75%
Sponsored
44%
Out of stock
22.9%
Avg brand age
38 months
Avg seller age
194 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

2%

  • Smiffys53%
  • Disguise16%
  • Funidelia15%
  • GOLDSTITCH8%
  • Josamogre3%
  • Ghostbusters2%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×

Top ghostbusters costume search terms

  • ghostbusters costume98K/yr
  • ghost busters costume adult32K/yr
  • ghostbusters fancy dress11K/yr
  • ghostbuster costume6K/yr
  • ghost busters costume4K/yr
  • ghostbusters costume adult15K/yr
  • adult ghostbusters costume7K/yr
All search terms

Top ghostbusters costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£9406%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ghostbusters costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Great fit, correct size”

Advertised Vs Actual Product14%

“True to image”

Value For Money13%

“Good value for money”

Display-Overall7%

“Good item for sitting on the side for display”

Inflation/Deflation7%

“Easy to inflate”

Quality-Overall6%

“Good quality”

Fun/Entertainment Experience4%

“Great fun”

Material Quality4%

“Good solid plastic”

Comfort-Overall4%

“comfortable for littles”

What buyers complain about

Size-Overall13%

“Not for a big person”

Ease Of Use13%

“got bored of it easy”

Strap/String Quality10%

“We also found the solution to the backpack straps being too short”

Thin10%

“Very thin,”

Durability10%

“just wished it lasted a bit longer”

Quality-Overall8%

“Really poor quality”

Value For Money8%

“It is ok quite expensive though”

Strength5%

“the plastic is very brittle”

Thickness3%

“a little thin”

Stitch/Finish/Polish3%

“the stitching was already ripped to the leg when it came out of the packaging”

Top return reasons

Size-Overall81%
Quality-Overall4%
Thin3%
Material Quality3%
Inflation/Deflation2%
Stitch/Finish/Polish2%
Defective Material/Parts1%
Color1%
Product Condition1%
Gap/Hole1%

Common questions

Is ghostbusters costume profitable to sell on Amazon United Kingdom?
The niche generates £31K/yr across 36 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (40/100).
How competitive is the ghostbusters costume niche?
8 brands and 54 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in ghostbusters costume?
Top complaints mined from reviews: Size-Overall, Ease Of Use, Strap/String Quality. The return rate is 4.8%.
When does demand for ghostbusters costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 19.2× the quietest.
What does it cost to enter the ghostbusters costume niche?
Listings span £10.49–£41.19; the average listing price is £24.03 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.