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Ghostbusters Costume

Fail

Shoppers spend only $31K a year here, so Ghostbusters Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£31K/yr174K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
44%top-5 click share · 8 brands · 54 sellers

Flapen Score

Ghostbusters Costume against its category

The dotted line is the Toys & Games average. Past it, Ghostbusters Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghostbusters Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghostbusters Costume 174K times last year and spent an estimated £31K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
0.8%
Market size, estimated
£31Ka year
Peak month
October19.2× the quietest month
Top search term
ghostbusters costume98K searches a year

02 · Price

A sale here is worth £24.03.

Listings sell for £24.03 on average, from £10.49 to £41.19. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £24.03 that is £0 to £2K a year per listing.

Average price
£24.03inside the $15 to $100 sweet spot
Price range
£10.49–£41.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #2,156 within Fancy Dress. It carries 352 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
75%
Out of stock, average day
22.9%
Average rank
#2,156in Fancy Dress
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ghostbusters Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£940£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

2%

  • Smiffys53%
  • Disguise16%
  • Funidelia15%
  • GOLDSTITCH8%
  • Josamogre3%
  • Ghostbusters2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Ghostbusters Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×

Search terms

Top Ghostbusters Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostbusters costume98K/yr
  • ghost busters costume adult32K/yr
  • ghostbusters fancy dress11K/yr
  • ghostbuster costume6K/yr
  • ghost busters costume4K/yr
  • ghostbusters costume adult15K/yr
  • adult ghostbusters costume7K/yr

Reviews and returns

What reviews say buyers love and hate about Ghostbusters Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.05

Not for a big person

small in size

Smaller than expected

Ease Of Use13%−0.11

got bored of it easy

Can be difficult to actually get in

quite hard to get it of it

Strap/String Quality10%+0.67

We also found the solution to the backpack straps being too short

Thin10%−0.02

Very thin,

Durability10%−0.14

just wished it lasted a bit longer

Love

Size-Overall23%−0.05

Great fit, correct size

Outfit true to size

Looks so good on and is huge

Advertised Vs Actual Product14%+1.42

True to image

Item as described, flimsy but effective.

Value For Money13%+0.98

Good value for money

what do you expect at this price

Worth the money and the laughs

Display-Overall7%−0.14

Good item for sitting on the side for display

Inflation/Deflation7%+0.67

Easy to inflate

Return

4.8% Return rate 83% Fixable by listing

Size-Overall81%█▇▇▇▇▆

Not for a big person

small in size

Smaller than expected

Quality-Overall4%▁▁█▁▅▇

Really poor quality

not amazing quality

Thin3%▁▁▁█▆▁

Very thin,

Material Quality3%▁█▂▁▁▃
Inflation/Deflation2%▁▁▄█▄▄

FAQ

Common Ghostbusters Costume questions

Answered from the same tracked data.