Is ghost costume kids profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (47/100).

How competitive is the ghost costume kids niche?

22 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in ghost costume kids?

Top complaints mined from reviews: Value For Money. The return rate is 2.7%.

When does demand for ghost costume kids peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 173.6× the quietest.

What does it cost to enter the ghost costume kids niche?

Listings span £5.36–£25.91; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.

ghost costume kids

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Review moat

Great226.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Avg price

Good£12.37

avg listing price — sweet spot $15–$100

Price range

Good£5.36–£25.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£31K

£31K/yr · 254K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, ghost costume kids is a £31K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

ghost costume kids market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £49K–£62K; units × avg price
Conversion rate: 1.0%
Avg BSR: #3,558
Page quality: 0%
Prime: 81%
Sponsored: 52%
Out of stock: 34.5%
Avg brand age: 35 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

48%

SoWest10%
ZZOUFI10%
BABWWNIX10%
Spooktacular Creations9%
DiULi7%
SINSEN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 173.6×

Open Trend

Top ghost costume kids search terms

ghost costume45K/yr -0.9%1.0% conv.
ghost costume kids95K/yr -47.9%0.6% conv.
ghost halloween costumes12K/yr +174.3%0.0% conv.
ghost outfit6K/yr +5.9%0.7% conv.
kids ghost costume29K/yr -40.9%1.6% conv.
toddler ghost costume9K/yr +3.9%1.3% conv.
girls ghost costume6K/yr +64.7%1.8% conv.
ghost outfit kids5K/yr -41.8%1.1% conv.
ghost halloween costumes kids9K/yr -11.7%1.9% conv.
halloween ghost costume5K/yr -20.0%0.0% conv.

All search terms

Top ghost costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SoWest Ghost White Hooded Cape Halloween Fancy Dress Poncho | White Ghosts Costume | Spooky Cosplay Costumes for Trick or Treat Party Carnival & Themed Events One Size

SoWest£7.470.0★0 rev

ZZOUFI Ghost Costume Kids Ghost Outfit for Baby Toddler Girl Boy Halloween Childrens Ghost Costume White Hooded (Suggested Age 7-8-9 Height 120-130cm)

ZZOUFI£10.244.6★215 rev

BABWWNIX Toddler Baby Boys Girls Halloween Costume Ghost Face Cloak Cape Party Cosplay Hooded Poncho Robe Role Play Outfits (B-White 4-6 Years)

BABWWNIX£5.754.4★4 rev

DiULi Adults Ghost Cape White Ghost Cloak with Eye Mesh Design Ghost Cover-Up for Women Men One Size Fits Most Adults White

DiULi£8.593.6★16 rev

COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black

SINSEN£8.923.8★381 rev

Newest

by launch date

YCDKK Halloween Costumes For Kids Boys & Girls Ghost Face Scream Robe Costume Childrens Funny Ghostface Outfit Age 7-8-9-10 Unisex Kid Fancy Dress Cosplay White Spooky CloakChild Trick-Or-Treating

YCDKK£8.732 rev

1mo ago

GOLDSTITCH Halloween Hooded Cloak Costume Halloween Grim Reaper Cosplay Costumes Cape Black

GOLDSTITCH£17.0722 rev

7mo ago

SoWest Ghost White Hooded Cape Halloween Fancy Dress Poncho | White Ghosts Costume | Spooky Cosplay Costumes for Trick or Treat Party Carnival & Themed Events One Size

SoWest£7.470 rev

9mo ago

DiULi Adults Ghost Cape White Ghost Cloak with Eye Mesh Design Ghost Cover-Up for Women Men One Size Fits Most Adults White

DiULi£8.5916 rev

11mo ago

Celebration Directre 4PCS Halloween Ghost Costume for Kids Glow in the Dark White Ghost Cloak Scary Ghost Face Cape with Hat Pumpkin Candy Bag Skeleton Glasses for Girls Boys Halloween Fancy Dress

Celebration Directre£9.502 rev

1y ago

What buyers say about ghost costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“it will fit a range of sizes”

Advertised Vs Actual Product17%

“As described”

Quality-Overall17%

“Good quality”

Ease Of Use17%

“Easy costume”

Material Quality8%

“Material very good”

Recycle/Reuse8%

“this will be reusable for a few years”

Design-Overall8%

“The design is great”

What buyers complain about

Value For Money50%

“expensive”

Top return reasons

Size-Overall70%

Quality-Overall6%

Stitch/Finish/Polish6%

Defective Material/Parts4%

Gap/Hole3%

Comfort-Overall2%

Ease Of Use2%

Durability2%

Product Condition2%

Material Quality1%

Common questions

Is ghost costume kids profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (47/100).
How competitive is the ghost costume kids niche?: 22 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in ghost costume kids?: Top complaints mined from reviews: Value For Money. The return rate is 2.7%.
When does demand for ghost costume kids peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 173.6× the quietest.
What does it cost to enter the ghost costume kids niche?: Listings span £5.36–£25.91; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.