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Ghost Costume Kids

Fail

Shoppers spend only $31K a year here, so Ghost Costume Kids is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£31K/yr254K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
43%top-5 click share · 22 brands · 45 sellers

Flapen Score

Ghost Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Ghost Costume Kids is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghost Costume Kids 254K times last year and spent an estimated £31K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
1.0%
Market size, estimated
£31Ka year
Peak month
October173.6× the quietest month
Top search term
ghost costume45K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £5.36 to £25.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£5.36–£25.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 34.5% of listings are out of stock. The average listing ranks #3,558 within Fancy Dress. It carries 226 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
34.5%
Average rank
#3,558in Fancy Dress
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ghost Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£943£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

45

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

48%

  • SoWest10%
  • ZZOUFI10%
  • BABWWNIX10%
  • Spooktacular Creations9%
  • DiULi7%
  • SINSEN6%

Demand

Ghost Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 173.6×

Search terms

Top Ghost Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost costume45K/yr
  • ghost costume kids95K/yr
  • ghost halloween costumes12K/yr
  • ghost outfit6K/yr
  • kids ghost costume29K/yr
  • toddler ghost costume9K/yr
  • girls ghost costume6K/yr
  • ghost outfit kids5K/yr
  • ghost halloween costumes kids9K/yr
  • halloween ghost costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.11

expensive

Love

Size-Overall17%−0.08

it will fit a range of sizes

Advertised Vs Actual Product17%+1.25

As described

Quality-Overall17%+1.25

Good quality

Ease Of Use17%+1.25

Easy costume

easy to get on

Material Quality8%+0.57

Material very good

Return

2.7% Return rate 71% Fixable by listing

Size-Overall70%▇▆▅▇██
Quality-Overall6%▁▁█▁▁▁
Stitch/Finish/Polish6%▁█▅▁▁▁
Defective Material/Parts4%▁▁█▁▁▁
Gap/Hole3%█▁▂▁▁▁

FAQ

Common Ghost Costume Kids questions

Answered from the same tracked data.