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Ghost Costume Kids

a small market ($31K/yr) — Ghost Costume Kids doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 8Growth 15Conversion 13Competition 69Returns 58Price range 53Avg price 53Brand share 89Review moat 89Quality gap 72
This niche Category average

Is Ghost Costume Kids profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ghost Costume Kids is a £31K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Ghost Costume Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.9% over the last 90 days and 1.0% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr5K
Search volume / yr-20.9%254K
Conversion rate1.0%
Avg price£12.37

Who owns the niche?

The top 5 brands hold 46% of demand, so 54% of the market is open.

54%

open market share

Brands · sellers22 · 45
Top-5 product click share43%
Open market54%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement52%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews226

Top Ghost Costume Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£943£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

45

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

48%

  • SoWest10%
  • ZZOUFI10%
  • BABWWNIX10%
  • Spooktacular Creations9%
  • DiULi7%
  • SINSEN6%

Ghost Costume Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume254KCVR1.0%Products27Brands22Top 5 Brands46%OOS Rate34.5%Rating4.3★Reviews226Avg BSR#3,558
50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 173.6×

Top Ghost Costume Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ghost costume45K/yr
  • ghost costume kids95K/yr
  • ghost halloween costumes12K/yr
  • ghost outfit6K/yr
  • kids ghost costume29K/yr
  • toddler ghost costume9K/yr
  • girls ghost costume6K/yr
  • ghost outfit kids5K/yr
  • ghost halloween costumes kids9K/yr
  • halloween ghost costume5K/yr

What reviews say buyers love and hate about Ghost Costume Kids

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Size-Overall17%

it will fit a range of sizes

Advertised Vs Actual Product17%

As described

Quality-Overall17%

Good quality

Ease Of Use17%

Easy costume

Material Quality8%

Material very good

What buyers complain about

50% of reviews
Value For Money50%

expensive

Ghost Costume Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

2.7%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Quality-Overall
6%
3Stitch/Finish/Polish
6%
4Defective Material/Parts
4%
5Gap/Hole
3%

Common Ghost Costume Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghost Costume Kids 47/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.
Search demand for Ghost Costume Kids on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 173.6× the quietest.