Skip to content

Ghost Costume Kids

Fail

Shoppers spend an estimated $31K a year here, so Ghost Costume Kids is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£31K/yr254K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
43%top-5 click share · 22 brands · 45 sellers

Flapen Score

Ghost Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Ghost Costume Kids is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ghost Costume Kids 254K times last year and spent an estimated £31K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
1.0%
Market size, estimated
£31Ka year
Peak month
October173.6× the quietest month
Top search term
ghost costume45K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £5.36 to £25.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.37 that is £0 to £1K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£5.36–£25.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 34.5% of listings are out of stock. The average listing ranks #3,558 within Fancy Dress. It carries 226 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
34.5%
Average rank
#3,558in Fancy Dress
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
27

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ghost Costume Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£943£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

45

Est. top-5 brand share

46%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 90%

Open market

48%

  • SoWest10%
  • ZZOUFI10%
  • BABWWNIX10%
  • Spooktacular Creations9%
  • DiULi7%
  • SINSEN6%

Demand

Ghost Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 173.6×

Search terms

Top Ghost Costume Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ghost costume45K/yr
  • ghost costume kids95K/yr
  • ghost halloween costumes12K/yr
  • ghost outfit6K/yr
  • kids ghost costume29K/yr
  • toddler ghost costume9K/yr
  • girls ghost costume6K/yr
  • ghost outfit kids5K/yr
  • ghost halloween costumes kids9K/yr
  • halloween ghost costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Costume Kids

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Value For Money”
2.7%of orders come back
“expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ghost Costume Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data