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Gem Dig Kit

Fail

Demand is soft, at -24.6% this quarter, so Gem Dig Kit is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£81K/yr116K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
54%top-5 click share · 18 brands · 36 sellers

Flapen Score

Gem Dig Kit against its category

The dotted line is the Toys & Games average. Past it, Gem Dig Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gem Dig Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gem Dig Kit 116K times last year and spent an estimated £81K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
5.0%
Market size, estimated
£81Ka year
Peak month
December5.0× the quietest month
Top search term
gem kit11K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £6.51 to £29.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.96 that is £3K to £7K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£6.51–£29.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #203 within Learning & Education. It carries 325 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
0.3%
Average rank
#203in Learning & Education
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
325per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Gem Dig Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

36

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

25%

  • Science Kidz20%
  • GobiDex19%
  • Blue Marble15%
  • Greek Science9%
  • Science Mad7%
  • KandyToys7%

Demand

Gem Dig Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Gem Dig Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gem kit11K/yr
  • gemstone dig kit19K/yr
  • excavation kits for kids14K/yr
  • dig kit15K/yr
  • gem digging kit for kids14K/yr
  • gem dig kit16K/yr
  • archeology sets for kids5K/yr
  • dig kits for kids7K/yr
  • excavation kit4K/yr
  • gem digging kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Gem Dig Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.11

poor glue quality

Glue does not stick

The glue is not super glue

Mess Free9%

Things can get a bit messy

The mess is unreal though

Very messy

Quality-Overall7%−0.06

It's pretty disappointing that Jacques doesn't have better quality control

the quality is poor

so this appears to have been a quality control issue rather than a design problem

Size-Overall4%−0.03

this is small

Gems are small

an extremely small shell

Ease Of Use4%0.00

which makes it a bit fiddly to read

unfortunately not able to use

they arent easy to pick up

Love

Fun/Entertainment Experience23%+1.59

kept them entertained

Brilliant fun

Good fun set

Value For Money13%+0.95

Worth the money

Excellent value

Good for the price

Gifting Purpose10%+0.86

a fun gift idea

Well loved gift

Amazing gift

Quality-Overall9%−0.06

The tools included are fine

Good quality

Pieces are well made

Color7%

lots of colours

Beautiful colours

Great variety of colour

Return

0.4% Return rate 43% Fixable by listing

Size-Overall26%█▆▆▇█▅

this is small

Gems are small

an extremely small shell

Adhesion/Stickiness22%█▅▇▆▆▅

poor glue quality

Glue does not stick

The glue is not super glue

Gifting Purpose11%▁▂▄▅▃█
Advertised Vs Actual Product8%█▅▅▃▄▃

Item is not as pictured

due to the incorrect advertising

not as described

Defective Material/Parts6%▁▆▆▂▂█

FAQ

Common Gem Dig Kit questions

Answered from the same tracked data.