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Gel Blaster

Maybe

The products selling today average only 3.8★. But buyers convert on only 1.0% of searches, so Gel Blaster is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 1,773 Toys & Games niches · +17 vs the category median of 44
Market size
£161K/yr626K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
46%top-5 click share · 18 brands · 66 sellers

Flapen Score

Gel Blaster against its category

The dotted line is the Toys & Games average. Past it, Gel Blaster is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Blaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gel Blaster 626K times last year and spent an estimated £161K. The top 5 brands take 50% of clicks. Demand peaks in Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
626K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
1.0%
Market size, estimated
£161Ka year
Peak month
August1.9× the quietest month
Top search term
gel blaster265K searches a year

02 · Price

A sale here is worth £25.01.

Listings sell for £25.01 on average, from £8.68 to £37.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £25.01 that is £3K to £6K a year per listing.

Average price
£25.01inside the $15 to $100 sweet spot
Price range
£8.68–£37.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #126 within Dress-Up Accessories. It carries 216 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
84%
Out of stock, average day
27.0%
Average rank
#126in Dress-Up Accessories
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Gel Blaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

66

Top-5 brand share

50%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

43%

  • Agrifilm17%
  • GHJIUYTFV10%
  • XSHOT8%
  • Neoot8%
  • Nerf7%
  • SitertCF7%

Demand

Gel Blaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Gel Blaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel blaster265K/yr
  • gel blaster gun65K/yr
  • paintball gun51K/yr
  • orbeez gel gun40K/yr
  • gel gun45K/yr
  • gel blasters20K/yr
  • orbeez gun16K/yr
  • orbeez blaster6K/yr
  • orby gun13K/yr
  • paint ball gun for adults16K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Blaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.32

don't work properly

Not working

Doesn't work very well

Quality-Overall15%−0.06

- The overall build quality is fairly poor

Not good quality

Somewhat fragile build quality to it

Shooting11%−0.05

Horrible cant shoot the bullets

close-range shots really hurt

one of the guns didn't work

Durability8%−0.12

Terrible constantly breaks

it doesnt feel as durable as Id hoped

This product lasted two months

Charging6%−0.07

Charge broke it

so this does mean its slow to charge

wrong charging input

Love

Fun/Entertainment Experience24%+2.24

Full of fun

Great toy

Good fun

Shooting13%−0.05

shoots well

Great gun

has good shooting power

Value For Money11%+0.50

Good value

Excellent value for money

Definitely worth the money

Quality-Overall10%−0.06

Good quality blaster

It is definitely a superior gun compared to the others

Excellent quality

Ease Of Use8%+0.85

Easy to use

It is easy to load up and use

easy to sort whilst using

Return

2.8% Return rate 2% Fixable by listing

Functionality-Overall34%▃▇█▆▆▆

don't work properly

Not working

Doesn't work very well

Shooting16%▅▄▆▅█▆

Horrible cant shoot the bullets

close-range shots really hurt

one of the guns didn't work

Defective Material/Parts13%█▄▅▄▄▅
Charging7%█▂▃▄▃▂

Charge broke it

so this does mean its slow to charge

wrong charging input

Battery Inclusion6%▁▅▄▅▄█

Missing battery pack

FAQ

Common Gel Blaster questions

Answered from the same tracked data.