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Gangsta Granny Costume

Fail

Demand is soft, at -97.4% this quarter, so Gangsta Granny Costume is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£13K/yr88K searches / yr
90-day growth
-97.4%search demand this quarter
Competition
74%top-5 click share · 8 brands · 21 sellers

Flapen Score

Gangsta Granny Costume against its category

The dotted line is the Toys & Games average. Past it, Gangsta Granny Costume is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gangsta Granny Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gangsta Granny Costume 88K times last year and spent an estimated £13K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -97.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-97.4%
Conversion, latest week
1.3%
Market size, estimated
£13Ka year
Peak month
March218.7× the quietest month
Top search term
gangster granny8K searches a year

02 · Price

A sale here is worth £11.94.

Listings sell for £11.94 on average, from £7.19 to £16.01. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.94 that is £0 to £1K a year per listing.

Average price
£11.94under the $15 to $100 sweet spot
Price range
£7.19–£16.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #1,859 within Fancy Dress. It carries 63 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
30.6%
Average rank
#1,859in Fancy Dress
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
63per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gangsta Granny Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

  • gyoyede25%
  • Fun Shack14%
  • iZoeL12%
  • Rubies12%
  • Skknuny11%
  • GLGHMH9%
  • Open — no brand owns it (2 brands, 17%)

Demand

Gangsta Granny Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 218.7×

Search terms

Top Gangsta Granny Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gangster granny8K/yr
  • gangster granny costume16K/yr
  • gangsta granny costume31K/yr
  • gangster granny costume adult4K/yr
  • gangsta granny costume adult6K/yr
  • gangster granny costume kids8K/yr
  • gangsta granny costume kids9K/yr
  • gansta granny costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Gangsta Granny Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.49

Sizes are wrong

Sizing is way off

it wouldn't fit my 11 year old daughter

Inflation/Deflation25%−0.30

Walking stick doesn't stay inflated

Love

Quality-Overall30%+2.87

The quality of the accessories is much better than the normal dressing up outfit

Fantastic costume, with really good quality accessories

Good quality

Value For Money24%−0.04

Great value for money

Definitely worth the money

great value for the price

Size-Overall15%−0.49

Fits well and good value

This fits both my face

The accessories fit well

Fun/Entertainment Experience10%+0.78

Its a fun

Fun and good quality costume set thats perfect for parties or fancy dress

Hilarious

Comfort-Overall7%+0.53

Comfy and hilarious

Its comfy against the skin

are comfortable for kids to wear throughout the school day

Return

3.2% Return rate 86% Fixable by listing

Size-Overall86%▁▆▇██▁

Sizes are wrong

Sizing is way off

it wouldn't fit my 11 year old daughter

Inflation/Deflation7%▁▁█▁▁▁

Walking stick doesn't stay inflated

Durability3%▁█▁▁▁▁
Stitch/Finish/Polish2%▁▁█▁▁▁
Unsustainable Design1%▁▁█▁▁▁

FAQ

Common Gangsta Granny Costume questions

Answered from the same tracked data.