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Games for 6 Year Olds

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -3.5% this quarter, so Games for 6 Year Olds is a Maybe.

Flapen Score
55
55 / 100
Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 44
Market size
£180K/yr479K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
22%top-5 click share · 56 brands · 409 sellers

Flapen Score

Games for 6 Year Olds against its category

The dotted line is the Toys & Games average. Past it, Games for 6 Year Olds is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Games for 6 Year Olds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Games for 6 Year Olds 479K times last year and spent an estimated £180K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
3.9%
Market size, estimated
£180Ka year
Peak month
December11.4× the quietest month
Top search term
card games for families70K searches a year

02 · Price

A sale here is worth £9.56.

Listings sell for £9.56 on average, from £2.48 to £23.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £9.56 that is £0 to £956 a year per listing.

Average price
£9.56under the $15 to $100 sweet spot
Price range
£2.48–£23.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£956
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #91 within Games & Accessories. It carries 7,086 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#91in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,086per listing
Listings tracked
92

04 · Newcomers

Amazon counts 6 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Games for 6 Year Olds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

409

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

22%

Top 20: 55%

Open market

60%

  • Big Potato12%
  • Juegos Mattel8%
  • USAopoly5%
  • blue orange5%
  • Skillmatics5%
  • ATM Gaming4%

Demand

Games for 6 Year Olds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Games for 6 Year Olds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card games for families70K/yr
  • games for 6 year olds89K/yr
  • travel card games21K/yr
  • card games for kids 8-1224K/yr
  • games for 7 year old boys28K/yr
  • boys games36K/yr
  • games for boys24K/yr
  • games for 9+ year old boys14K/yr
  • games for 8 year old boys14K/yr
  • games for 11 year old boys16K/yr

Reviews and returns

What reviews say buyers love and hate about Games for 6 Year Olds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.05

Bad quality

Cheaply made

Poor Quality Control

Advertised Vs Actual Product8%−0.05

the picture is very misleading

Not as advertised

False advertising

Size-Overall6%−0.01

Too small

Box is small

bigger than most card games

Fun/Entertainment Experience6%+4.08

it's really quite boring

Boring

Not as fun as looked

Value For Money6%−0.01

I wondered why they were so cheap

Very expensive too

The price could be a little more reasonable

Love

Fun/Entertainment Experience56%+4.08

Fun for all

Fun family game

Entertaining for all

Ease Of Use8%+0.29

easy to follow

Easy to learn

Easy to use

Quality-Overall7%−0.05

Decent quality cards

Excellent product

Good quality cards

Value For Money5%−0.01

Good value for money

Excellent price

value for money

Trivia Games4%+0.19

Fun for all the family and a bit of a laugh and challenge

A great puzzle game

good fun questions that everyone enjoyed

Return

0.8% Return rate 24% Fixable by listing

Gifting Purpose19%▆▇█▆▆▆
Size-Overall12%▄▅▆█▇▆

Too small

Box is small

bigger than most card games

Quality-Overall11%▆▇▆▇█▄

Bad quality

Cheaply made

Poor Quality Control

Functionality-Overall10%█▇▅▆▆█

Just wont pop up

It didnt work

The lights are not working

Value For Money7%▇▄▆▆▆█

I wondered why they were so cheap

Very expensive too

The price could be a little more reasonable

FAQ

Common Games for 6 Year Olds questions

Answered from the same tracked data.