Games for 5 Year Olds
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -13.7% this quarter, so Games for 5 Year Olds is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 4451
- Market size
- £234K/yr644K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 26%top-5 click share · 29 brands · 238 sellers
Flapen Score
Games for 5 Year Olds against its category
The dotted line is the Toys & Games average. Past it, Games for 5 Year Olds is stronger. Inside it, weaker.
Market
The Games for 5 Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Games for 5 Year Olds 644K times last year and spent an estimated £234K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 644K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £234Ka year
- Peak month
- December16.4× the quietest month
- Top search term
- games for 4 year olds113K searches a year
02 · Price
A sale here is worth £9.29.
Listings sell for £9.29 on average, from £3.49 to £18.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.29 that is £2K to £5K a year per listing.
- Average price
- £9.29under the $15 to $100 sweet spot
- Price range
- £3.49–£18.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #137 within Games & Accessories. It carries 4,607 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 97%
- Out of stock, average day
- 1.8%
- Average rank
- #137in Games & Accessories
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,607per listing
- Listings tracked
- 63
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Games for 5 Year Olds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goliath The Floor is Lava! The Fun Physical Lava Leaping Game | Kids Party Game | 26 Players | Classic Edition
- Price
- £7.87
- Rating
- 4.5/5
- Reviews
- 16,760
- Age
- 8y ago

Mattel Games UNO junior Card Game for Kids Ages 3+ 2-4 Players
- Price
- £6.88
- Rating
- 4.7/5
- Reviews
- 14,253
- Age
- 6y ago

Orchard Toys Little Bug Bingo - Compact Mini Games for Boys Girls and Toddlers - Matching Games for 3+ Year Olds - Holiday Travel Games for Kids - 2-4 Players
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 12,373
- Age
- 9y ago

Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago
Trending
estimated 90-day click momentum
Orchard Toys Alphabet Bingo Educational Early Learning Game for Letter Recognition and Phonics 4 Ways to Play Ages 4+
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7mo ago

Ideal Grabolo: Find the match and grab it fast reaction game Quick play family game For 3-6 Players Ages 4+ Multicolor
- Price
- £7.11
- Rating
- 4.7/5
- Reviews
- 1,972
- Age
- 8y ago

Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Orchard Toys Whats the Time Mr Wolf Game Educational Game For Children Aged 5+ Teaches Time Telling Includes Moveable Clockface
- Price
- £9.90
- Rating
- 4.7/5
- Reviews
- 2,770
- Age
- 9y ago

Skillmatics Found It Scavenger Hunt Card Game Search & Find for Kids
- Price
- £5.75
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 11mo ago
Newest
by launch date
Orchard Toys Alphabet Bingo Educational Early Learning Game for Letter Recognition and Phonics 4 Ways to Play Ages 4+
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 7mo ago

Skillmatics Found It Scavenger Hunt Card Game Search & Find for Kids
- Price
- £5.75
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 11mo ago

Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago

Animal Antics The Game That Gets Kids Roaring Clucking & Rolling with Laughter | Card Game for Kids Age 5+ | Family Fun | Travel Game | Party Game | Great Gift Idea
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 1y ago

Hungry Hungry Hippos Marble-Chomping Game for Kids Fast-Paced Family Board Game with 4 Hippos & Marbles Party Game for 24 Players Ages 4+ Perfect Fun for Families Who Love Classic Games
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 240
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
29 rising
Sellers
238
Est. top-5 brand share
62%
Top 20: 95%
Est. top-5 click share
26%
Top 20: 64%
Open market
33%
- Orchard Toys29%
- Goliath13%
- Skillmatics9%
- Juegos Mattel5%
- TOMY5%
- Animal Antics5%
Demand
Games for 5 Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 16.4×
Search terms
Top Games for 5 Year Olds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- games for 4 year olds113K/yr
- games for 4+ year olds81K/yr
- games for 5 + year olds53K/yr
- games for 5 year olds55K/yr
- board games for 5 year olds39K/yr
- games for 3+ year olds40K/yr
- board games for 3 year olds28K/yr
- kids games age 534K/yr
- games for 7 year old girls23K/yr
- toddler board games20K/yr
Reviews and returns
What reviews say buyers love and hate about Games for 5 Year Olds
We read the reviews and the return reasons for every product selling here.
“Bad quality and unplayable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Games for 5 Year Olds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









