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Games for 5 Year Olds

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -13.7% this quarter, so Games for 5 Year Olds is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£234K/yr644K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
26%top-5 click share · 29 brands · 238 sellers

Flapen Score

Games for 5 Year Olds against its category

The dotted line is the Toys & Games average. Past it, Games for 5 Year Olds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Games for 5 Year Olds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Games for 5 Year Olds 644K times last year and spent an estimated £234K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 644K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
644K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
3.9%
Market size, estimated
£234Ka year
Peak month
December16.4× the quietest month
Top search term
games for 4 year olds113K searches a year

02 · Price

A sale here is worth £9.29.

Listings sell for £9.29 on average, from £3.49 to £18.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £9.29 that is £2K to £5K a year per listing.

Average price
£9.29under the $15 to $100 sweet spot
Price range
£3.49–£18.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #137 within Games & Accessories. It carries 4,607 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
97%
Out of stock, average day
1.8%
Average rank
#137in Games & Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,607per listing
Listings tracked
63

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Games for 5 Year Olds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

238

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

26%

Top 20: 64%

Open market

33%

  • Orchard Toys29%
  • Goliath13%
  • Skillmatics9%
  • Juegos Mattel5%
  • TOMY5%
  • Animal Antics5%

Demand

Games for 5 Year Olds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 16.4×

Search terms

Top Games for 5 Year Olds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • games for 4 year olds113K/yr
  • games for 4+ year olds81K/yr
  • games for 5 + year olds53K/yr
  • games for 5 year olds55K/yr
  • board games for 5 year olds39K/yr
  • games for 3+ year olds40K/yr
  • board games for 3 year olds28K/yr
  • kids games age 534K/yr
  • games for 7 year old girls23K/yr
  • toddler board games20K/yr

Reviews and returns

What reviews say buyers love and hate about Games for 5 Year Olds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.06

Bad quality and unplayable

Cheaply made

Not very good quality

Size-Overall11%−0.03

the counters are tiny

Very small

The box that this comes in is very small

Strength7%−0.02

flimsy

Flimsy

The box is pretty weak though

Functionality-Overall5%−0.02

Just wont pop up

Unfortunately this item doesnt work for us

Scissor is not working after few cut

Durability5%

so fall off quite quickly

falls apart quickly as soon as you carry it with you anywhere

dont expect it to last

Love

Fun/Entertainment Experience51%+3.51

Fun family game

Fun game

Engaging game

Quality-Overall7%−0.06

quality of the product is well made

Good quality cards

Excellent product

Value For Money6%+0.33

Excellent price

Good value for money

Worth it

Educational-Overall5%+0.19

Educational game

Amazing educational game for the kids

Nice educational book

Gifting Purpose5%+0.22

Received as a gift

Great Gift

Xmas gift

Return

0.6% Return rate 17% Fixable by listing

Functionality-Overall22%█▄▃▄▄▄

Just wont pop up

Unfortunately this item doesnt work for us

Scissor is not working after few cut

Gifting Purpose20%▃▆█▇▆▅
Size-Overall11%▅▅▇▅█▇

the counters are tiny

Very small

The box that this comes in is very small

Defective Material/Parts10%▅▇█▃▇▇
Quality-Overall8%█▅▅▅▄▇

Bad quality and unplayable

Cheaply made

Not very good quality

FAQ

Common Games for 5 Year Olds questions

Answered from the same tracked data.