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Games for 2 Year Olds

Fail

Shoppers spend only $32K a year here, so Games for 2 Year Olds is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£32K/yr102K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
41%top-5 click share · 21 brands · 115 sellers

Flapen Score

Games for 2 Year Olds against its category

The dotted line is the Toys & Games average. Past it, Games for 2 Year Olds is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Games for 2 Year Olds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Games for 2 Year Olds 102K times last year and spent an estimated £32K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
3.5%
Market size, estimated
£32Ka year
Top search term
games for 2 year olds37K searches a year

02 · Price

A sale here is worth £9.16.

Listings sell for £9.16 on average, from £4.16 to £19.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.16 that is £0 to £916 a year per listing.

Average price
£9.16under the $15 to $100 sweet spot
Price range
£4.16–£19.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£916
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #115 within Games & Accessories. It carries 4,402 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#115in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,402per listing
Listings tracked
37

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Games for 2 Year Olds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

115

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

41%

Top 20: 85%

Open market

17%

  • Orchard Toys59%
  • Peaceable Kingdom13%
  • Stickle Bricks3%
  • COOLJOY3%
  • TOMY3%
  • Ravensburger2%
  • Open — no brand owns it (15 brands, 17%)

Demand

Games for 2 Year Olds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.4× · 8 of 12 months tracked

Search terms

Top Games for 2 Year Olds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • games for 2 year olds37K/yr
  • games for 2 + year olds21K/yr
  • toddler games age 211K/yr
  • toddler game9K/yr
  • 2 year old games6K/yr
  • preschool games5K/yr
  • games for 3 year olds girls7K/yr
  • games for 3 year old boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Games for 2 Year Olds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.04

Not fit for purpose

Box is tiny

Smaller than what I thought

Quality-Overall11%−0.01

I did have to buy some better quality scissors as the ones included were not great

Cheaply made

Poor Quality

Functionality-Overall9%−0.04

Just wont pop up

Didn't even work

Scissor is not working after few cut

Durability6%−0.02

On button broken after 1 week

dont expect it to last

falls apart quickly as soon as you carry it with you anywhere

Magnetic Strength/Adsorption4%−0.02

the Magnet's just aren't strong enough to be lifted off the floor every time

The magnets within the pieces of this game are not safe

Love

Fun/Entertainment Experience39%+3.07

Fun Game

Fun toy

Good fun

Quality-Overall11%−0.01

good quality, arrived as expected

Amazing quality

The build quality is excellent

Value For Money8%+0.38

Good value for money

Good value for money

Good price

Gifting Purpose6%+0.34

Birthday present

so is suitable for gifting as is

Great gift

Educational-Overall6%+0.44

Very educational

Fun educational game

An excellent learning tool for children

Return

0.6% Return rate 28% Fixable by listing

Functionality-Overall23%█▅▄▅▄▅

Just wont pop up

Didn't even work

Scissor is not working after few cut

Size-Overall20%▃▅█▇▇▆

Not fit for purpose

Box is tiny

Smaller than what I thought

Gifting Purpose13%▄██▇▆▄
Quality-Overall7%▄▅▃█▇█

I did have to buy some better quality scissors as the ones included were not great

Cheaply made

Poor Quality

Defective Material/Parts7%█▆▇▁█▅

FAQ

Common Games for 2 Year Olds questions

Answered from the same tracked data.