Games for 2 Year Olds
FailShoppers spend only $32K a year here, so Games for 2 Year Olds is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £32K/yr102K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 41%top-5 click share · 21 brands · 115 sellers
Flapen Score
Games for 2 Year Olds against its category
The dotted line is the Toys & Games average. Past it, Games for 2 Year Olds is stronger. Inside it, weaker.
Market
The Games for 2 Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Games for 2 Year Olds 102K times last year and spent an estimated £32K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £32Ka year
- Top search term
- games for 2 year olds37K searches a year
02 · Price
A sale here is worth £9.16.
Listings sell for £9.16 on average, from £4.16 to £19.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.16 that is £0 to £916 a year per listing.
- Average price
- £9.16under the $15 to $100 sweet spot
- Price range
- £4.16–£19.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£916
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #115 within Games & Accessories. It carries 4,402 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #115in Games & Accessories
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,402per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Games for 2 Year Olds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Peaceable Kingdom Monkey Around First Game for Toddlers Interactive Play with Parent Ages 2+
- Price
- £18.00
- Rating
- 4.6/5
- Reviews
- 3,327
- Age
- 9y ago

Orchard Toys Farmyard Families Game Fun matching and posting game Perfect for Kids age 2 +
- Price
- £7.95
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 3y ago

Orchard Toys Red Dog Blue Dog Lotto Game A Fun First Matching and Memory Game Perfect For Children Aged 2-5 Develops Memory Skills
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 1,676
- Age
- 24y ago

Orchard Toys Farmyard Heads and Tails Game Memory & Matching Pairs Card Game Educational Games and Toys for Toddler and Preschool 18-Month-Old and Up
- Price
- £5.00
- Rating
- 4.7/5
- Reviews
- 8,828
- Age
- 11y ago

Orchard Toys Little Bug Bingo - Compact Mini Games for Boys Girls and Toddlers - Matching Games for 3+ Year Olds - Holiday Travel Games for Kids - 2-4 Players
- Price
- £4.27
- Rating
- 4.7/5
- Reviews
- 12,373
- Age
- 9y ago
Trending
90-day click momentum
Orchard Toys Tractor Tractor First Matching Game for Toddlers 2+ Bright Farmyard Cards with Ducks Cows Pigs and Sheep Encourages Colour Recognition Matching Skills and Turn-Taking
- Price
- £7.28
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Toys for 1 2 3 Year old Boys Girls Montessori Wooden Matching Puzzles Game
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 4mo ago

Orchard Toys Rescue Squad Jigsaw Puzzle A Collection of 6 puzzles featuring 2 and 3 pieces Perfect for Little Hands Perfect for Ages 2+
- Price
- £5.45
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 24y ago

Vicloon Wooden Fishing Game 19pcs Magnetic Fishing Game Wooden Montessori Toys with Fish Rod for Kids 3+ Year Old Educational Learning Toys for Kids Beads Threading Game
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 2y ago

COOLJOY Wooden Fishing Game Toy 4 In 1 Magnetic Montessori Toys for 2 Year Olds Carrots Harvest Toy Shape Sorter Toddler Educational Gift for 2 3 4 Year Olds Girls Boys Easter Gifts for Kids
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 1,598
- Age
- 4y ago
Newest
by launch date
Toys for 1 2 3 Year old Boys Girls Montessori Wooden Matching Puzzles Game
- Price
- £12.88
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 4mo ago

Orchard Toys Tractor Tractor First Matching Game for Toddlers 2+ Bright Farmyard Cards with Ducks Cows Pigs and Sheep Encourages Colour Recognition Matching Skills and Turn-Taking
- Price
- £7.28
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Orchard Toys Official Bluey Shopping List Matching and Memory Game for children age 3
- Price
- £7.14
- Rating
- 4.7/5
- Reviews
- 152
- Age
- 1y ago

Vicloon Wooden Fishing Game 19pcs Magnetic Fishing Game Wooden Montessori Toys with Fish Rod for Kids 3+ Year Old Educational Learning Toys for Kids Beads Threading Game
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 407
- Age
- 2y ago

ORCHARD TOYS Doggy Doggy Woof Woof! Educational and Fun Matching and Memory Game Ideal for Kids Age 2-6
- Price
- £7.83
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
115
Top-5 brand share
81%
Top 20: 99%
Top-5 click share
41%
Top 20: 85%
Open market
17%
- Orchard Toys59%
- Peaceable Kingdom13%
- Stickle Bricks3%
- COOLJOY3%
- TOMY3%
- Ravensburger2%
- Open — no brand owns it (15 brands, 17%)
Demand
Games for 2 Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.4× · 8 of 12 months tracked
Search terms
Top Games for 2 Year Olds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- games for 2 year olds37K/yr
- games for 2 + year olds21K/yr
- toddler games age 211K/yr
- toddler game9K/yr
- 2 year old games6K/yr
- preschool games5K/yr
- games for 3 year olds girls7K/yr
- games for 3 year old boys6K/yr
Reviews and returns
What reviews say buyers love and hate about Games for 2 Year Olds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Box is tiny
Smaller than what I thought
I did have to buy some better quality scissors as the ones included were not great
Cheaply made
Poor Quality
Just wont pop up
Didn't even work
Scissor is not working after few cut
On button broken after 1 week
dont expect it to last
falls apart quickly as soon as you carry it with you anywhere
the Magnet's just aren't strong enough to be lifted off the floor every time
The magnets within the pieces of this game are not safe
Love
Fun Game
Fun toy
Good fun
good quality, arrived as expected
Amazing quality
The build quality is excellent
Good value for money
Good value for money
Good price
Birthday present
so is suitable for gifting as is
Great gift
Very educational
Fun educational game
An excellent learning tool for children
Return
0.6% Return rate 28% Fixable by listing
Just wont pop up
Didn't even work
Scissor is not working after few cut
Not fit for purpose
Box is tiny
Smaller than what I thought
I did have to buy some better quality scissors as the ones included were not great
Cheaply made
Poor Quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Games for 2 Year Olds questions
Answered from the same tracked data.









