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Gabby Dollhouse Polly Pocket

Fail

The top 5 brands take 100% of clicks, so Gabby Dollhouse Polly Pocket is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£25K/yr97K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
58%top-5 click share · 5 brands · 137 sellers

Flapen Score

Gabby Dollhouse Polly Pocket against its category

The dotted line is the Toys & Games average. Past it, Gabby Dollhouse Polly Pocket is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gabby Dollhouse Polly Pocket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gabby Dollhouse Polly Pocket 97K times last year and spent an estimated £25K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
1.8%
Market size, estimated
£25Ka year
Top search term
gabby dollhouse polly pocket45K searches a year

02 · Price

A sale here is worth £14.36.

Listings sell for £14.36 on average, from £7.66 to £39.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At £14.36 that is £11K to £14K a year per listing.

Average price
£14.36under the $15 to $100 sweet spot
Price range
£7.66–£39.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #78 within Dolls & Accessories. It carries 2,981 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#78in Dolls & Accessories
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,981per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Gabby Dollhouse Polly Pocket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Mattel31%
  • DREAMWORKS GABBY'S DOLLHOUSE30%
  • Polly Pocket26%
  • DreamWorks Animation SKG8%
  • 5 Surprise4%

Demand

Gabby Dollhouse Polly Pocket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 3.1× · 6 of 12 months tracked

Search terms

Top Gabby Dollhouse Polly Pocket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gabby dollhouse polly pocket45K/yr
  • polly pocket gabbys dollhouse24K/yr
  • gabbys dollhouse polly pocket10K/yr
  • gabby polly pocket8K/yr
  • gabby doll house polly pocket6K/yr
  • gabby dolls house polly pocket3K/yr

Reviews and returns

What reviews say buyers love and hate about Gabby Dollhouse Polly Pocket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%+0.56

it is very expensive

which havent been particular value for money

Its ok. Its ok dont get much for your money

Compatibility-Overall10%−0.04

NOT COMPATIBLE

This is probably the only house that isn't compatible

THIS IS NOT COMPATIBLE WITH ALL ADDITIONAL ROOMS

Size-Overall10%+0.47

Its actually much bigger than I thought too

Tiny

The pieces however are very small

Durability8%−0.04

Didnt last long

just falls apart at the hinge

Assembly/Installation7%+0.36

Very essy to assemble

Love

Fun/Entertainment Experience21%+0.95

Colourful, fun, went with dollhouse

fun

Lovely toy

Value For Money17%+0.56

It's affordable

Good for its price

Good value for money

Quality-Overall14%+0.87

Really nice quality pyjamas

Very good quality

Well made and fun

Gifting Purpose10%+0.70

A popular gift for my granddaughter

Great gift

A niece gift to buy

Size-Overall6%+0.47

Nice size and great quality

Lovely size to play with

Small is good

Return

1.1% Return rate 10% Fixable by listing

Functionality-Overall19%▃▄█▃▅▆
Gifting Purpose17%█▄▂▅▅▃
Defective Material/Parts10%▁▄▃▄█▄
Size-Overall8%▁█▇▄▄▇

Its actually much bigger than I thought too

Tiny

The pieces however are very small

Battery Inclusion8%▁▁▃▂▄█

FAQ

Common Gabby Dollhouse Polly Pocket questions

Answered from the same tracked data.