Fuzzy Felt

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

3.2%

Market size, estimated

£72Ka year

Peak month

November3.8× the quietest month

Top search term

fuzzy felt114K searches a year

Listings sell for £12.19 on average, from £5.77 to £17.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.19 that is £1K to £3K a year per listing.

Average price

£12.19under the $15 to $100 sweet spot

Price range

£5.77–£17.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #79 within Arts & Crafts. It carries 525 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#79in Arts & Crafts

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

525per listing

Listings tracked

21

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months