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Fuse Beads

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -11.4% this quarter, so Fuse Beads is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£92K/yr208K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
56%top-5 click share · 19 brands · 40 sellers

Flapen Score

Fuse Beads against its category

The dotted line is the Toys & Games average. Past it, Fuse Beads is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuse Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fuse Beads 208K times last year and spent an estimated £92K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
3.4%
Market size, estimated
£92Ka year
Peak month
November2.0× the quietest month
Top search term
fuse beads62K searches a year

02 · Price

A sale here is worth £13.18.

Listings sell for £13.18 on average, from £7.01 to £25.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.18 that is £3K to £7K a year per listing.

Average price
£13.18under the $15 to $100 sweet spot
Price range
£7.01–£25.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #123 within Arts & Crafts. It carries 944 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#123in Arts & Crafts
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
944per listing
Listings tracked
23

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Fuse Beads products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

40

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 96%

Open market

31%

  • YueXing27%
  • FunzBo14%
  • BLOT11%
  • MerryXGift9%
  • AUAUY4%
  • AJAZPER4%

Demand

Fuse Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Fuse Beads search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fuse beads62K/yr
  • perler beads41K/yr
  • hammer beads35K/yr
  • iron beads21K/yr
  • perler beads kit10K/yr
  • fuse beads kit14K/yr
  • iron beads for kids14K/yr
  • hammer beads set10K/yr

Reviews and returns

What reviews say buyers love and hate about Fuse Beads

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Tiny beads”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fuse Beads questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data