Skip to content

Fuse Beads

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -11.4% this quarter, so Fuse Beads is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 1,773 Toys & Games niches · +7 vs the category median of 44
Market size
£92K/yr208K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
56%top-5 click share · 19 brands · 40 sellers

Flapen Score

Fuse Beads against its category

The dotted line is the Toys & Games average. Past it, Fuse Beads is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuse Beads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fuse Beads 208K times last year and spent an estimated £92K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
3.4%
Market size, estimated
£92Ka year
Peak month
November2.0× the quietest month
Top search term
fuse beads62K searches a year

02 · Price

A sale here is worth £13.18.

Listings sell for £13.18 on average, from £7.01 to £25.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.18 that is £3K to £7K a year per listing.

Average price
£13.18under the $15 to $100 sweet spot
Price range
£7.01–£25.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #123 within Arts & Crafts. It carries 944 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#123in Arts & Crafts
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
944per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Fuse Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

40

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

31%

  • YueXing27%
  • FunzBo14%
  • BLOT11%
  • MerryXGift9%
  • AUAUY4%
  • AJAZPER4%

Demand

Fuse Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Fuse Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuse beads62K/yr
  • perler beads41K/yr
  • hammer beads35K/yr
  • iron beads21K/yr
  • perler beads kit10K/yr
  • fuse beads kit14K/yr
  • iron beads for kids14K/yr
  • hammer beads set10K/yr

Reviews and returns

What reviews say buyers love and hate about Fuse Beads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.21

Tiny beads

They are tiny

Small beads

Strength8%−0.03

feels very flimsy

the flimsy box that doesn't shut correctly is the biggest let down

Quality-Overall6%−0.06

Poor quality

Smell3%−0.01

First of all I've noticed there is strong smell of plastic when I've open the box

Add-Ons/Attachments2%+0.08

Lid does not attach properly

Love

Fun/Entertainment Experience27%+2.27

Entertaining Toy

Hours of fun

Keep the kids entertained

Color20%+0.44

lovely colours

Good variety of colours

The variety of colors is amazing

Value For Money10%+0.77

Good value

Great value for money

worth the money

Gifting Purpose9%+0.63

Great gift

This was a gift for my grandaughters birthday

Gift for my niece - highly reccommend

Quality-Overall8%−0.06

The variety really helps them experiment

Great quality

They work really well

Return

1.2% Return rate 90% Fixable by listing

Size-Overall83%▅▆▇▇██

Tiny beads

They are tiny

Small beads

Color4%█▃▅▁▂▂
Advertised Vs Actual Product3%▁█▃▄▃▄
Quality-Overall3%▁▂█▃▁▃

Poor quality

Defective Material/Parts2%█▂▁▃▁▁

FAQ

Common Fuse Beads questions

Answered from the same tracked data.