fuse beads
Worth a lookShows low returns (1.2%), but soft demand (-11.4% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good944.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.18avg listing price — sweet spot $15–$100
Price range
Good£7.01–£25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 208K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fuse beads is a £92K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
fuse beads market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £79K–£105K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.3%
- Avg brand age
- 25 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
40
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
31%
- YueXing27%
- FunzBo14%
- BLOT11%
- MerryXGift9%
- AUAUY4%
- AJAZPER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top fuse beads search terms
- fuse beads62K/yr
- perler beads41K/yr
- hammer beads35K/yr
- iron beads21K/yr
- perler beads kit10K/yr
- fuse beads kit14K/yr
- iron beads for kids14K/yr
- hammer beads set10K/yr
Top fuse beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YueXing 2.6mm Fuse Beads Set 29200pcs 72 Colors DIY Craft Kit with Pegboard Keyrings & Storage Complete Creative Art Supplies
YueXing£12.293.6★13 rev
Fuse Beads Kit 24 Colors 5mm Iron Beads for Kids with Pegboards Tweezers Ironing Papers Keyrings Fuse Bead Craft Kit for Boys Girls DIY Crafts
BLOT£11.034.6★746 rev
MerryXGift Fuse Beads Set 11000pcs 36 Colours 5mm Iron Beads for 5+ Year Old Boys Girls Toys DIY Arts & Crafts Gifts
MerryXGift£18.304.6★207 rev
FunzBo 23000PCS Fuse Beads for Kids Craft Art - 106 Patterns Fuse Bead Melty Fusion Colored Arts and Crafts Set for Boys Girls Age 4 5 6 7 8 Year Old Classroom (Mega)
FunzBo£25.524.6★5,968 rev
Fuse Beads Craft Kit - 5500PCS 5mm Bead 111 Patterns Melty Fusion Colored Beads Arts & Crafts Pearler Set 21 Different Color Brithdays Easter Gifts for Kids Girls Age 5 6 7
FunzBo£14.154.6★5,968 rev
Newest
by launch date
2.6mm Perler Beads Set Fuse Beads Kit with 9200pcs 24 Colors Keyrings and Pegboard Storage Complete DIY Creative Pixel Art Decoration and Craft Supplies
Eleegant£8.993 rev
2.6mm Fuse Beads Craft Kit 26000PCS 48 Colors with Accessories
Generic£13.825 rev
38000 Pcs Fuse Beads Set 72 Colors 2.6mm Iron Beads Kit with
GenYoung£11.350 rev
12000 PCS Fuse Beads Complete DIY Craft Kit with 24 Assorted Colors Creative Handmade Supplies for Skill Development Activities and Relaxing Pastime Projects Includes All Necessary Tools
MAUDFEK£7.012 rev
24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities
WORUIB£9.144 rev
Trending
90-day click momentum2.6mm Perler Beads Set Fuse Beads Kit with 9200pcs 24 Colors Keyrings and Pegboard Storage Complete DIY Creative Pixel Art Decoration and Craft Supplies
Eleegant£8.995.0★
12000 PCS Fuse Beads Complete DIY Craft Kit with 24 Assorted Colors Creative Handmade Supplies for Skill Development Activities and Relaxing Pastime Projects Includes All Necessary Tools
MAUDFEK£7.014.0★
2.6mm Fuse Beads Craft Kit 26000PCS 48 Colors with Accessories
Generic£13.823.2★
24000Pcs Fuse Beads Perler Beads Hama Beads Iron Beads for Kids 24000 Pcs Creative Craft Set 19x13x1.9 cm Storage Box for Artistic Projects and Educational Activities
WORUIB£9.141.6★
38000 Pcs Fuse Beads Set 72 Colors 2.6mm Iron Beads Kit with
GenYoung£11.350.0★
What buyers say about fuse beads
What buyers praise and complain about, mined from review topics.What buyers love
“Entertaining Toy”
“lovely colours”
“Good value”
“Great gift”
“The variety really helps them experiment”
“Simple enough to do”
“You can easily make any design you want”
“great little instruction book to go with it”
“As described”
“I made a lovely finished piece with it”
What buyers complain about
“Tiny beads”
“feels very flimsy”
“Poor quality”
“First of all I've noticed there is strong smell of plastic when I've open the box”
“Lid does not attach properly”
“1 chance out of 50 it would break”
“harder to handle”
“Quite expensive”
Top return reasons
Common questions
- Is fuse beads profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 23 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the fuse beads niche?
- 19 brands and 40 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in fuse beads?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.2%.
- When does demand for fuse beads peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the fuse beads niche?
- Listings span £7.01–£25.52; the average listing price is £13.18 (sweet spot $15–$100). The average incumbent carries 944 reviews — the moat a new listing must climb.