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Funny Costume

Maybe

The average product has only 245 reviews. But buyers convert on only 0.5% of searches, so Funny Costume is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£74K/yr935K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
45%top-5 click share · 31 brands · 72 sellers

Flapen Score

Funny Costume against its category

The dotted line is the Toys & Games average. Past it, Funny Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Funny Costume 935K times last year and spent an estimated £74K. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
935K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
0.5%
Market size, estimated
£74Ka year
Peak month
October13.8× the quietest month
Top search term
funny costumes114K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £4.02 to £33.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.81 that is £0 to £2K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£4.02–£33.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #259 within Fancy Dress. It carries 245 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
90%
Out of stock, average day
8.8%
Average rank
#259in Fancy Dress
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
245per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Funny Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

72

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

45%

Top 20: 82%

Open market

46%

  • BSBUY16%
  • Wicked Costumes11%
  • MRLTOP11%
  • HENBRANDT6%
  • HoaaiGo5%
  • EYWILYWI5%

Demand

Funny Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 13.8×

Search terms

Top Funny Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny costumes114K/yr
  • mens costume136K/yr
  • funny fancy dress55K/yr
  • funny costume120K/yr
  • funny costumes for men65K/yr
  • funny fancy dress men35K/yr
  • mens costumes48K/yr
  • adult costumes39K/yr
  • funny costumes for women22K/yr
  • costume men42K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.11

sizing wrong

Shoddy made and very small

I was disappointed, I ordered small and it was massive, too big for the person I ordered it for

Quality-Overall15%−0.16

Cheap

Nasty cheap looking

Poor quality

Advertised Vs Actual Product6%−0.06

super different than it is advertised

Not as described

Nothing like the picture at all

Material Quality5%−0.06

cheap material

Really cheap thin papery fabric

Material isnt for everyday sleepwear

Stitch/Finish/Polish5%−0.06

Looks cheap and stitching shoddy

Love

Fun/Entertainment Experience23%+2.06

Fun costume

Great fun

Good for the laugh

Value For Money16%+1.27

Worth the money

Great value

Good value

Quality-Overall15%−0.16

Good quality

Feels well made

It's well made

Size-Overall12%−0.11

The pieces fit comfortably

Good size

Big baby costume

Durability5%

off so great durability

Its held up well

I can see me using this for years as its well made

Return

2.1% Return rate 67% Fixable by listing

Size-Overall57%▆▆██▇█

sizing wrong

Shoddy made and very small

I was disappointed, I ordered small and it was massive, too big for the person I ordered it for

Quality-Overall13%▇█▆▆▇▆

Cheap

Nasty cheap looking

Poor quality

Advertised Vs Actual Product5%▇█▅▇▂▆

super different than it is advertised

Not as described

Nothing like the picture at all

Material Quality4%█▃▄▂▅▂

cheap material

Really cheap thin papery fabric

Material isnt for everyday sleepwear

Inflation/Deflation4%▇▅▄▃█▁

FAQ

Common Funny Costume questions

Answered from the same tracked data.