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Funny Costume

Funny Costume shows a thin review moat (245 avg reviews), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 18Growth 18Conversion 6Competition 67Returns 74Price range 63Avg price 77Brand share 86Review moat 88Quality gap 86
This niche Category average

Is Funny Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Funny Costume is a £74K/yr Amazon United Kingdom market (935K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.

Funny Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.3% over the last 90 days and 0.5% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr3K
Search volume / yr-13.3%935K
Conversion rate0.5%
Avg price£15.81

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers31 · 72
Top-5 product click share45%
Open market51%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement59%
New entrants (1y)8· 0 succeeded
Avg rating4.1★
Avg reviews245

Top Funny Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

72

Top-5 brand share

49%

Top 20: 90%

Top-5 click share

45%

Top 20: 82%

Open market

46%

  • BSBUY16%
  • Wicked Costumes11%
  • MRLTOP11%
  • HENBRANDT6%
  • HoaaiGo5%
  • EYWILYWI5%

Funny Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume935KCVR0.5%Products39Brands31Top 5 Brands49%OOS Rate8.8%Rating4.1★Reviews245Avg BSR#259
200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 13.8×

Top Funny Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • funny costumes114K/yr
  • mens costume136K/yr
  • funny fancy dress55K/yr
  • funny costume120K/yr
  • funny costumes for men65K/yr
  • funny fancy dress men35K/yr
  • mens costumes48K/yr
  • adult costumes39K/yr
  • funny costumes for women22K/yr
  • costume men42K/yr

What reviews say buyers love and hate about Funny Costume

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience23%

Fun costume

Value For Money16%

Worth the money

Quality-Overall15%

Good quality

Size-Overall12%

The pieces fit comfortably

Durability5%

off so great durability

What buyers complain about

70% of reviews
Size-Overall20%

sizing wrong

Quality-Overall15%

Cheap

Advertised Vs Actual Product6%

super different than it is advertised

Material Quality5%

cheap material

Stitch/Finish/Polish5%

Looks cheap and stitching shoddy

Funny Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Quality-Overall
13%
3Advertised Vs Actual Product
5%
4Material Quality
4%
5Inflation/Deflation
4%

Common Funny Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Funny Costume 52/100 on Amazon United Kingdom — Worth a look. The niche generates £74K/yr across 39 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Search demand for Funny Costume on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 13.8× the quietest.