Funny Costume

Shoppers searched for this 935K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

935K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

0.5%

Market size, estimated

£74Ka year

Peak month

October13.8× the quietest month

Top search term

funny costumes114K searches a year

Listings sell for £15.81 on average, from £4.02 to £33.34. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.81 that is £0 to £2K a year per listing.

Average price

£15.81inside the $15 to $100 sweet spot

Price range

£4.02–£33.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

59% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #259 within Fancy Dress. It carries 245 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

90%

Out of stock, average day

8.8%

Average rank

#259in Fancy Dress

Average rating

4.13 starsAmazon United Kingdom average 4.36 stars

Average reviews

245per listing

Listings tracked

39

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months