funny costume
Worth a lookShows a thin review moat (245 avg reviews), but weak search conversion (0.5%) keeps it on the watch list.
Review moat
Great244.79avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.81avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.02–£33.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£74K£74K/yr · 935K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, funny costume is a £74K/yr Amazon United Kingdom market (935K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
funny costume market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £40K–£47K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 59%
- Out of stock
- 8.8%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
72
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
45%
Top 20: 82%
Open market
46%
- BSBUY16%
- Wicked Costumes11%
- MRLTOP11%
- HENBRANDT6%
- HoaaiGo5%
- EYWILYWI5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 13.8×
Top funny costume search terms
- funny costumes114K/yr
- mens costume136K/yr
- funny fancy dress55K/yr
- funny costume120K/yr
- funny costumes for men65K/yr
- funny fancy dress men35K/yr
- mens costumes48K/yr
- adult costumes39K/yr
- funny costumes for women22K/yr
- costume men42K/yr
Top funny costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up
BSBUY£9.804.6★61 rev
MRLTOP Funny Green Monster Hooded Onesie Pajamas for Teens and Adults Unisex Ultra Soft Plush Fleece One Piece Loungewear Silly Big Mouth Novelty Homewear S
MRLTOP£28.303.4★9 rev
Wicked Costumes Mens Funny Lifeguard Fancy Dress Costume Novelty Red Beach Patrol Party Outfit for Stag Nights Fancy Dress Parties Festivals & Halloween One Size
Wicked Costumes£14.734.0★65 rev
HoaaiGo Inflatable Costume for funny party costume Inflatable Costume Air Blow up Costume Funny Halloween Costume Cosplay Fancy Dress Suitable for adults
HoaaiGo£26.014.4★27 rev
EYWILYWI Adult Banana Costume Hilarious Yellow Banana Jumpsuit Lightweight Comfortable Unisex Outfit for Halloween Parties Carnivals Christmas Perfect for Fun Themed Cosplay. (Yellow)
EYWILYWI£6.133.8★73 rev
Newest
by launch dateMRLTOP Funny Green Monster Hooded Onesie Pajamas for Teens and Adults Unisex Ultra Soft Plush Fleece One Piece Loungewear Silly Big Mouth Novelty Homewear S
MRLTOP£28.309 rev
Amycute Silly Onesie Funny Green Monster Onesie Pajamas for Adults Fluffy Hooded Jumpsuit with Pockets Wearable Blanket for Home Loungewear Funny Big Mouth One Piece Loungewear Unisex(m Purple)
Amycute£20.0611 rev
Womens Oil Glossy Shiny Jumpsuit Metallic Stretchy Full Bodysuit Funny Sheer Nylon Cosplay Catsuit Bodysuit Romper for Ladies Party Black
SEAUR£19.0219 rev
Bluey Onesie For Men Bandit Mens Onesie Fleece Adult Onesies Blue XX-Large
Bluey£25.7794 rev
Ibiza Final Boss Costume Funny Costumes For Men with Handsome Black Bowl Cut Wig Hair Nets Goatee Mustache Sunglasses Gold Chain Ring & Tattoo Sleeves 90s Meme Cosplay Ibiza Outfit for Carnival Party
CHMMY£13.3212 rev
Trending
90-day click momentumMRLTOP Funny Green Monster Hooded Onesie Pajamas for Teens and Adults Unisex Ultra Soft Plush Fleece One Piece Loungewear Silly Big Mouth Novelty Homewear S
MRLTOP£28.303.4★
Amycute Silly Onesie Funny Green Monster Onesie Pajamas for Adults Fluffy Hooded Jumpsuit with Pockets Wearable Blanket for Home Loungewear Funny Big Mouth One Piece Loungewear Unisex(m Purple)
Amycute£20.064.3★
Bluey Onesie For Men Bandit Mens Onesie Fleece Adult Onesies Blue XX-Large
Bluey£25.774.1★
Womens Oil Glossy Shiny Jumpsuit Metallic Stretchy Full Bodysuit Funny Sheer Nylon Cosplay Catsuit Bodysuit Romper for Ladies Party Black
SEAUR£19.023.9★
BSBUY Arab Sheik Costume Men White Sheik Robe Arabischen Gebetskleidung Middle Eastern Clothes Outfit Include Robe Hijab Eyeglasses Beard Halloween Christmas Party Birthday Cosplay Fancy Dress Up
BSBUY£9.804.6★
What buyers say about funny costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fun costume”
“Worth the money”
“Good quality”
“The pieces fit comfortably”
“off so great durability”
“Ok. As you'd expect”
“Hilarious, cosy and surprisingly great quality”
“Secret santa gift”
“Really well made and super warm”
“Stays inflated, works great, looks funny, 10/10 - it's a sausage dog costume for 2 people, the only thing left to decide is who is the front and who is the butt”
What buyers complain about
“sizing wrong”
“Cheap”
“super different than it is advertised”
“cheap material”
“Looks cheap and stitching shoddy”
“maybe I had the wrong shape face for this mask”
“The stitching is not the best on the straps keeping it on having to fix it myself as I dont have time to send it back dont think it will last more than a 1 time use”
“poor, dont think it will last more than five minutes once on so overall not very happy with the quality and cost”
“I didnt feel it was worth the price”
“The texture is awful”
Top return reasons
Common questions
- Is funny costume profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 39 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the funny costume niche?
- 31 brands and 72 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in funny costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- When does demand for funny costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 13.8× the quietest.
- What does it cost to enter the funny costume niche?
- Listings span £4.02–£33.34; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.