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Frustration Board Game

Fail

The top 5 products take 95% of clicks, so Frustration Board Game is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£212K/yr248K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
95%top-5 click share · 7 brands · 31 sellers

Flapen Score

Frustration Board Game against its category

The dotted line is the Toys & Games average. Past it, Frustration Board Game is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frustration Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frustration Board Game 248K times last year and spent an estimated £212K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £212K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
7.2%
Market size, estimated
£212Ka year
Peak month
December7.6× the quietest month
Top search term
frustration board game147K searches a year

02 · Price

A sale here is worth £11.83.

Listings sell for £11.83 on average, from £5.17 to £39.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.83 that is £18K to £24K a year per listing.

Average price
£11.83under the $15 to $100 sweet spot
Price range
£5.17–£39.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #703 within Games & Accessories. It carries 1,323 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
16.8%
Average rank
#703in Games & Accessories
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,323per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Frustration Board Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

31

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

2%

  • Toyrific37%
  • DIVCHI28%
  • Generic11%
  • dididudi11%
  • Navoys9%
  • Kids Play3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Frustration Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Frustration Board Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frustration board game147K/yr
  • frustration42K/yr
  • frustration board game classic14K/yr
  • frustration game21K/yr
  • travel frustration game4K/yr
  • race to base board game5K/yr
  • frustration game for kids9K/yr
  • frustration board games2K/yr
  • frustration board games original3K/yr

Reviews and returns

What reviews say buyers love and hate about Frustration Board Game

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“it has a really cheap look”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Frustration Board Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data