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Frustration Board Game

a concentrated shelf (top 5 take 95% of clicks) — Frustration Board Game doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 41Growth 11Conversion 76Competition 4Returns 99Price range 71Avg price 49Brand share 11Review moat 54Quality gap 95
This niche Category average

Is Frustration Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frustration Board Game is a £212K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Frustration Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.5% over the last 90 days and 7.2% of searches end in a purchase.

£212K

revenue / yr

Units sold / yr20K
Search volume / yr-28.5%248K
Conversion rate7.2%
Avg price£11.83

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 31
Top-5 product click share95%
Open market5%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews1,323

Top Frustration Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

£0£21K£42K£63K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

31

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

2%

  • Toyrific37%
  • DIVCHI28%
  • Generic11%
  • dididudi11%
  • Navoys9%
  • Kids Play3%
  • Open — no brand owns it (1 brand, 2%)

Frustration Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR7.2%Products7Brands7Top 5 Brands95%OOS Rate16.8%Rating4.0★Reviews1,323Avg BSR#703
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Top Frustration Board Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frustration board game147K/yr
  • frustration42K/yr
  • frustration board game classic14K/yr
  • frustration game21K/yr
  • travel frustration game4K/yr
  • race to base board game5K/yr
  • frustration game for kids9K/yr
  • frustration board games2K/yr
  • frustration board games original3K/yr

What reviews say buyers love and hate about Frustration Board Game

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Fun/Entertainment Experience50%

Fun game

Quality-Overall11%

Good quality hours of fun for kide

Value For Money10%

Great value for money

Strength4%

Good, sturdy, good size pieces

Color4%

Bright colours

What buyers complain about

86% of reviews
Quality-Overall25%

it has a really cheap look

Strength22%

flimsy

Touch/Button Controls11%

The click mechanisms stopped working

Color11%

Green and blue are also swapped

Durability8%

it is not a durable, quality item

Frustration Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
22%
2Quality-Overall
20%
3Defective Material/Parts
13%
4Strength
9%
5Advertised Vs Actual Product
9%

Common Frustration Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frustration Board Game 45/100 on Amazon United Kingdom — Skip it. The niche generates £212K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -28.5% over the last 90 days.
Search demand for Frustration Board Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.6× the quietest.