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Frozen Castle

Fail

Demand is soft, at -48.2% this quarter, so Frozen Castle is a Fail.

Flapen Score
37
37 / 100
Ranks 1,274 of 1,773 Toys & Games niches · −7 vs the category median of 44
Market size
£71K/yr60K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
71%top-5 click share · 7 brands · 119 sellers

Flapen Score

Frozen Castle against its category

The dotted line is the Toys & Games average. Past it, Frozen Castle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Castle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Castle 60K times last year and spent an estimated £71K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
3.4%
Market size, estimated
£71Ka year
Top search term
frozen castle25K searches a year

02 · Price

A sale here is worth £34.21.

Listings sell for £34.21 on average, from £13.84 to £103.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.21 that is £0 to £3K a year per listing.

Average price
£34.21inside the $15 to $100 sweet spot
Price range
£13.84–£103.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #216 within Dolls & Accessories. It carries 770 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#216in Dolls & Accessories
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
770per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Frozen Castle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

119

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

1%

  • Mattel62%
  • Disney Store27%
  • LEGO5%
  • W&O3%
  • Hohosunlar2%
  • University Games1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Frozen Castle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Frozen Castle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen castle25K/yr
  • elsa castle frozen7K/yr
  • elsa castle9K/yr
  • frozen playsets5K/yr
  • frozen castle playset7K/yr
  • frozen playset8K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Castle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.28

Misleading

Very misleading first photo

Its a bit misleading it shows all the figures

Size-Overall21%−0.09

Bit disappointed with the size

The set itself isn't that big

Value For Money17%−0.07

Not worth it

Over priced for sure

Instructions/User Manual/Troubleshooting4%+0.11

No instructions to pack it away though

Ease Of Use4%+0.11

which isn't as easy

Love

Fun/Entertainment Experience27%+2.41

Hours of fun

The set was a fun build

Super fun build

Value For Money17%−0.07

Great product and reasonble price

Good value

Good value for the money

Gifting Purpose15%+0.92

Good present

Great present for my 5 year old

Stackable mini house 🏠 Great gift 🎁

Quality-Overall12%+0.69

Everything is well made

Good quality

are great quality

Advertised Vs Actual Product9%−0.28

Description

As described

Return

0.9% Return rate 47% Fixable by listing

Advertised Vs Actual Product27%█▅▃▅▆▄

Misleading

Very misleading first photo

Its a bit misleading it shows all the figures

Value For Money25%▁▆▅▅▃█

Not worth it

Over priced for sure

Size-Overall17%█▃▅█▄▁

Bit disappointed with the size

The set itself isn't that big

Defective Material/Parts9%▁▅▇▁██
Gifting Purpose4%▁▁▁▁▇█

FAQ

Common Frozen Castle questions

Answered from the same tracked data.