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Frog Teddy

Fail

Shoppers spend an estimated $25K a year here, so Frog Teddy is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£25K/yr78K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 108 sellers

Flapen Score

Frog Teddy against its category

The dotted line is the Toys & Games average. Past it, Frog Teddy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frog Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frog Teddy 78K times last year and spent an estimated £25K. The top 5 brands take 58% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.4%
Market size, estimated
£25Ka year
Top search term
frog plush26K searches a year

02 · Price

A sale here is worth £13.54.

Listings sell for £13.54 on average, from £3.87 to £41.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.54 that is £0 to £1K a year per listing.

Average price
£13.54under the $15 to $100 sweet spot
Price range
£3.87–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,042 within Soft Toys. It carries 96 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
11.5%
Average rank
#2,042in Soft Toys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
25

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Frog Teddy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

20 rising

Sellers

108

Est. top-5 brand share

58%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 94%

Open market

37%

  • Jellycat22%
  • Apricot Lamb11%
  • ICE KING BEAR9%
  • TY9%
  • CtiUjdx7%
  • YgonziRuvc5%

Demand

Frog Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Frog Teddy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frog plush26K/yr
  • frog teddy28K/yr
  • jellycat frog15K/yr
  • frog jellycat5K/yr
  • frog stuffed animal3K/yr

Reviews and returns

What reviews say buyers love and hate about Frog Teddy

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Value For Money”
0.9%of orders come back
“No they're not cheap”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Frog Teddy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data