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Frog Teddy

Fail

Shoppers spend only $25K a year here, so Frog Teddy is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£25K/yr78K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 108 sellers

Flapen Score

Frog Teddy against its category

The dotted line is the Toys & Games average. Past it, Frog Teddy is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frog Teddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frog Teddy 78K times last year and spent an estimated £25K. The top 5 brands take 58% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
2.4%
Market size, estimated
£25Ka year
Top search term
frog plush26K searches a year

02 · Price

A sale here is worth £13.54.

Listings sell for £13.54 on average, from £3.87 to £41.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.54 that is £0 to £1K a year per listing.

Average price
£13.54under the $15 to $100 sweet spot
Price range
£3.87–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,042 within Soft Toys. It carries 96 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
11.5%
Average rank
#2,042in Soft Toys
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Frog Teddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

20 rising

Sellers

108

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

37%

  • Jellycat22%
  • Apricot Lamb11%
  • ICE KING BEAR9%
  • TY9%
  • CtiUjdx7%
  • YgonziRuvc5%

Demand

Frog Teddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Frog Teddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frog plush26K/yr
  • frog teddy28K/yr
  • jellycat frog15K/yr
  • frog jellycat5K/yr
  • frog stuffed animal3K/yr

Reviews and returns

What reviews say buyers love and hate about Frog Teddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.08

No they're not cheap

Absolutely not worth £34

Why more than double the price than actual jellycat site

Size-Overall20%−0.15

Very small given the price

Product Condition20%−0.21

Arrived dirty and used looking

Gifting Purpose10%

Tiny and over double the price, it was gifted and trying for refund with no response

Quality-Overall7%

Absolutely awful quality

Based on the quality Id be annoyed if it even cost £10

Love

Soft Feel27%

They are both great quality soft toys

So soft

the fabric is soft on the larger frog and the babies

Fun/Entertainment Experience15%+1.25

Fun to hold

My son loves this toy

My grandsons favourite toy, so soft

Gifting Purpose12%

lovely gift

Gift value 10/10

Value For Money10%−0.08

Amazing value

Good value

Value for money

Size-Overall9%−0.15

The frog itself is pretty big which in our case is the perfect size

Good size for him to carry

the size - as others have mentioned - is impressive

Return

0.9% Return rate 49% Fixable by listing

Size-Overall28%▅▁█▄▁▁

Very small given the price

Advertised Vs Actual Product21%█▁▁▄▃▁
Quality-Overall16%▁▁▁▁▅█

Absolutely awful quality

Based on the quality Id be annoyed if it even cost £10

Value For Money9%▁▁▁█▁▁

No they're not cheap

Absolutely not worth £34

Why more than double the price than actual jellycat site

Hard Feel6%▁▁▁█▁▁

FAQ

Common Frog Teddy questions

Answered from the same tracked data.