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Freddy Krueger Costume

Fail

Buyers convert on only 0.2% of searches, so Freddy Krueger Costume is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£20K/yr315K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
57%top-5 click share · 19 brands · 83 sellers

Flapen Score

Freddy Krueger Costume against its category

The dotted line is the Toys & Games average. Past it, Freddy Krueger Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freddy Krueger Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freddy Krueger Costume 315K times last year and spent an estimated £20K. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
0.2%
Market size, estimated
£20Ka year
Peak month
October77.2× the quietest month
Top search term
freddy krueger34K searches a year

02 · Price

A sale here is worth £29.28.

Listings sell for £29.28 on average, from £8.00 to £281.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £29.28 that is £0 to £3K a year per listing.

Average price
£29.28inside the $15 to $100 sweet spot
Price range
£8.00–£281.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #3,128 within Dress-Up Accessories. It carries 533 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
85%
Out of stock, average day
31.1%
Average rank
#3,128in Dress-Up Accessories
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
533per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Freddy Krueger Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

83

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 95%

Open market

23%

  • Rubies22%
  • Buckle-Down14%
  • Smiffys14%
  • The Fancy Dress12%
  • VEARZ11%
  • I LOVE FANCY DRESS5%

Demand

Freddy Krueger Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 77.2×

Search terms

Top Freddy Krueger Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • freddy krueger34K/yr
  • freddy krueger costume213K/yr
  • freddy krueger costume women40K/yr
  • freddy kruger costume8K/yr
  • freddy kruger5K/yr
  • womens freddy krueger costume11K/yr
  • freddy krueger costume men4K/yr

Reviews and returns

What reviews say buyers love and hate about Freddy Krueger Costume

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Collectibles”
50%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Proportionally very incorrect, doesn't fit”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Freddy Krueger Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data