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Freddie Mercury Costume

Fail

Shoppers spend only $34K a year here, so Freddie Mercury Costume is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£34K/yr88K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
53%top-5 click share · 11 brands · 44 sellers

Flapen Score

Freddie Mercury Costume against its category

The dotted line is the Toys & Games average. Past it, Freddie Mercury Costume is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freddie Mercury Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freddie Mercury Costume 88K times last year and spent an estimated £34K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
1.8%
Market size, estimated
£34Ka year
Top search term
freddie mercury costume66K searches a year

02 · Price

A sale here is worth £21.04.

Listings sell for £21.04 on average, from £3.54 to £37.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £21.04 that is £0 to £2K a year per listing.

Average price
£21.04inside the $15 to $100 sweet spot
Price range
£3.54–£37.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,487 within Fancy Dress. It carries 415 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
65%
Out of stock, average day
11.1%
Average rank
#1,487in Fancy Dress
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
415per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Freddie Mercury Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

44

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

8%

  • Fun Shack29%
  • Smiffys18%
  • Morph17%
  • I LOVE FANCY DRESS14%
  • HENBRANDT10%
  • SoWest5%
  • Open — no brand owns it (5 brands, 8%)

Demand

Freddie Mercury Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Search terms

Top Freddie Mercury Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • freddie mercury costume66K/yr
  • freddy mercury costume16K/yr
  • freddie mercury fancy dress5K/yr

Reviews and returns

What reviews say buyers love and hate about Freddie Mercury Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality24%+2.15

The jacket was made of a cheap quality material

The quality was general dress up quality material

Advertised Vs Actual Product20%−0.26

It looks nothing like the picture

Thin20%+0.34

Very thin,

Durability11%−0.13

The studs on the gloves popped off after only an hour of wearing

The trousers tore at the seam not long after wearing them so the quality is obviously very cheap and flimsy

Quality-Overall11%−0.13

Cheap Quality

Poor quality

Love

Value For Money50%+2.41

The outfit is really good for the money

Size-Overall10%−0.13

The fit was fine

Return

3.9% Return rate 71% Fixable by listing

Size-Overall71%▆▆▆▆█▇

The collar was small

Quality-Overall13%▁▁█▄▂▃

Cheap Quality

Poor quality

Material Quality6%█▆▁▄▁▁

The jacket was made of a cheap quality material

The quality was general dress up quality material

Thin5%▁▁▆█▇▁

Very thin,

Advertised Vs Actual Product2%▁▁▁▁▁█

It looks nothing like the picture

FAQ

Common Freddie Mercury Costume questions

Answered from the same tracked data.