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Fox Plush

Fail

Shoppers spend only $32K a year here, so Fox Plush is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£32K/yr95K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
57%top-5 click share · 17 brands · 68 sellers

Flapen Score

Fox Plush against its category

The dotted line is the Toys & Games average. Past it, Fox Plush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fox Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fox Plush 95K times last year and spent an estimated £32K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.3%
Market size, estimated
£32Ka year
Top search term
fox plush29K searches a year

02 · Price

A sale here is worth £14.61.

Listings sell for £14.61 on average, from £2.78 to £53.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £14.61 that is £0 to £1K a year per listing.

Average price
£14.61under the $15 to $100 sweet spot
Price range
£2.78–£53.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,500 within Soft Toys. It carries 1,192 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
96%
Out of stock, average day
1.9%
Average rank
#1,500in Soft Toys
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,192per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fox Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

68

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

26%

  • AURORA24%
  • WILD REPUBLIC20%
  • Apricot Lamb8%
  • Mewaii8%
  • TY7%
  • NatureMan7%

Demand

Fox Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.8× · 8 of 12 months tracked

Search terms

Top Fox Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fox plush29K/yr
  • fox teddy22K/yr
  • fox toy14K/yr
  • jellycat fox11K/yr
  • fox toys6K/yr
  • fox stuffed animal5K/yr
  • fox plush toy4K/yr
  • fox teddy bear4K/yr

Reviews and returns

What reviews say buyers love and hate about Fox Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.83

very tiny I think

Nice toy smaller than I thought

Maybe I cant remember how small they were when I was a kid

Advertised Vs Actual Product12%−0.05

Item doesn't look much like the image

Nothing like the image

Value For Money12%−0.05

Not worth the money

Very disappointing for the price

Strength10%−0.05

flimsy

Fluffiness10%−0.03

Lack of fluff

Love

Soft Feel24%

Nice,soft

soft to the touch

Nice Plushie, very soft and cute

Quality-Overall18%+1.11

Good quality

Nice product

Papo are fantastic quality

Fun/Entertainment Experience11%+0.62

My great granddaughter has lots of fun with this hand puppet

Lovely toy

Nice toy

Size-Overall9%+0.83

good size

Its beautiful an large enough for a good cuddle really looks like a fox

I bought this for emotional eupport definitely same as described in pictures very fluffy big in size

Fluffiness7%−0.03

Fox cuddly toy lovely soft and fluffy

The heated pouch makes a cosy bedtime cuddle

Return

1.0% Return rate 61% Fixable by listing

Size-Overall29%▁▃▄▂▁█

very tiny I think

Nice toy smaller than I thought

Maybe I cant remember how small they were when I was a kid

Advertised Vs Actual Product24%▁▄▂██▂

Item doesn't look much like the image

Nothing like the image

Quality-Overall19%▁██▁█▁
Functionality-Overall5%▁▁█▁▁▁
Shape/Style3%▁▁▆█▁▁

I was worried it might lose its shape

FAQ

Common Fox Plush questions

Answered from the same tracked data.