fox plush
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great£2.78–£53.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.61avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,192.12avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 95K searches
According to Flapen's Amazon United Kingdom niche tracking, fox plush is a £32K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fox plush market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £37K–£44K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,500
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 64%
- Out of stock
- 1.9%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
68
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
26%
- AURORA24%
- WILD REPUBLIC20%
- Apricot Lamb8%
- Mewaii8%
- TY7%
- NatureMan7%
Demand
Weekly Amazon search volume, last 32 weeks — -9.3% search growth over the last 90 days.Top fox plush search terms
- fox plush29K/yr
- fox teddy22K/yr
- fox toy14K/yr
- jellycat fox11K/yr
- fox toys6K/yr
- fox stuffed animal5K/yr
- fox plush toy4K/yr
- fox teddy bear4K/yr
Top fox plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aurora 12754 Mini Flopsie Fox 8In Soft Toy Black and White
AURORA£8.474.7★2,368 rev
Wild Republic Red Fox Plush Stuffed Animal Plush Toy Gifts For Kids Cuddlekins 12 Inches 30 Cm
WILD REPUBLIC£11.254.8★6,006 rev
Ty Meadow Fox Beanie Boos 6 | Beanie Baby Soft Plush Toy | Collectible Cuddly Stuffed Teddy
TY£6.834.7★12,747 rev
NatureMan 40cm Red Fox Stuffed Animal Soft Cuddly Fox Plush Toy Perfect for Child Gifts
NatureMan£11.113.5★6 rev
Apricot Lamb Toys Plush Flower Fox Stuffed Animal Soft for Child 8
Apricot Lamb£16.704.5★42 rev
Newest
by launch date
MorisMos Giant Fox Teddy Soft Toy 80cm Big Stuffed Animal Kawaii Large Fox Plush Toy XXL Fluffy Cuddly Gift for Kids Girlfriend Birthday Deco
MorisMos£32.25194 rev
Mewaii Weighted Teddy Fox Plush Heat & Cool 2.3kg
Mewaii£30.00182 rev
MorisMos Giant Fox Soft Toys 80cm Big Plush Fox Teddy Stuffed Animals Kawaii Large Cuddly Toy XXL Fluffy Gift for Boys Girls Birthday Decorations
MorisMos£32.4515 rev
Fashion Stationery Gifts for Girls Pencil Case for Girls or Children Cute Fox Plush Pencil Case Kids Christmas Stocking Fillers for Kids School Stationery Supplies
Fashionstationery.com£7.0560 rev
NatureMan 40cm Red Fox Stuffed Animal Soft Cuddly Fox Plush Toy Perfect for Child Gifts
NatureMan£11.116 rev
Trending
90-day click momentumMorisMos Giant Fox Teddy Soft Toy 80cm Big Stuffed Animal Kawaii Large Fox Plush Toy XXL Fluffy Cuddly Gift for Kids Girlfriend Birthday Deco
MorisMos£32.253.9★
MorisMos Giant Fox Soft Toys 80cm Big Plush Fox Teddy Stuffed Animals Kawaii Large Cuddly Toy XXL Fluffy Gift for Boys Girls Birthday Decorations
MorisMos£32.454.3★
Mewaii Weighted Teddy Fox Plush Heat & Cool 2.3kg
Mewaii£30.004.6★
NatureMan 40cm Red Fox Stuffed Animal Soft Cuddly Fox Plush Toy Perfect for Child Gifts
NatureMan£11.113.5★
Papo - Realistic Fox Figure - Ages 3+ - Wild Life Collection - Educational Play Forest Animals - Gift Idea Toy for Girls and Boys - 9 Cm X 2 Cm X 4 Cm
Papo£5.004.4★
What buyers say about fox plush
What buyers praise and complain about, mined from review topics.What buyers love
“Nice,soft”
“Good quality”
“My great granddaughter has lots of fun with this hand puppet”
“good size”
“Fox cuddly toy lovely soft and fluffy”
“Very good for children”
“should last for many years”
“great value for the price asked”
“it came out looking brand new”
“What a splendid little chap as to design, expression, etc”
What buyers complain about
“very tiny I think”
“Item doesn't look much like the image”
“Not worth the money”
“flimsy”
“Lack of fluff”
“Its a shame that his colouring is far too yellow”
“I was worried it might lose its shape”
“not soft n floppy”
“poor stitching”
Top return reasons
Common questions
- Is fox plush profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the fox plush niche?
- 17 brands and 68 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in fox plush?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.0%.
- What does it cost to enter the fox plush niche?
- Listings span £2.78–£53.99; the average listing price is £14.61 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.