Is fountain candles for cakes profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 27 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (49/100).

How competitive is the fountain candles for cakes niche?

11 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in fountain candles for cakes?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for fountain candles for cakes peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the fountain candles for cakes niche?

Listings span £2.75–£21.41; the average listing price is £7.07 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.

fountain candles for cakes

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great222.3

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Price range

Okay£2.75–£21.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.07

avg listing price — sweet spot $15–$100

Market size

Bad£65K

£65K/yr · 84K searches

According to Flapen's Amazon United Kingdom niche tracking, fountain candles for cakes is a £65K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fountain candles for cakes market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £57K–£71K; units × avg price
Conversion rate: 11.0%
Avg BSR: #219
Page quality: 0%
Prime: 30%
Sponsored: 78%
Out of stock: 1.7%
Avg brand age: 36 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

16%

Wow Party Supplies20%
DTD QUALITY MATTERS17%
Generic16%
Inevitable Party12%
SpektaTek9%
TSA LIMITED9%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top fountain candles for cakes search terms

fountain candles for cakes21K/yr -16.7%11.0% conv.
fountain candle10K/yr +21.4%9.9% conv.
ice fountain candles7K/yr +16.5%6.1% conv.
firework candles for cakes9K/yr -2.4%11.6% conv.
cake fireworks5K/yr +23.1%9.2% conv.
cake sparklers fountain candles6K/yr -14.3%12.2% conv.
fountain candles7K/yr -14.5%10.1% conv.
cake fountain5K/yr -12.8%8.1% conv.
sparkle candle3K/yr -14.2%7.0% conv.
cake firework fountain candles3K/yr +12.6%14.4% conv.

All search terms

Top fountain candles for cakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ice Fountain Candle Cake Topper Sparkler for Birthday Wedding Anniversary Decoration. (2 PCS Gold)

Wow Party Supplies£2.874.5★940 rev

Inevitable Party£4.584.6★289 rev

10cm Fountain Candles 4pk Gold & Silver Ideal for: Birthdays Weddings Anniversaries Restaurants and Special Celebrations (Gold)

SpektaTek£5.004.5★384 rev

Pack of 4 Ice Fountain Cake Sparklers Gold Cake Topper Sparkling Candles for Champagne Bottle Birthday Cake Decorations Wedding Party Celebration 10cm Low Smoke Indoor Outdoor

DTD QUALITY MATTERS£4.154.8★9 rev

TC Toys 8X Silver Ice Fountain Candles for Cakes & Bottles (12cm) Indoor Sparklers for Birthdays Weddings & VIP Bottle Service Low Smoke Gold Sparkle Effect Cake Toppers

TC Toys£7.434.6★6 rev

Newest

by launch date

CRSTAL25 Silver Sparkling Fountain Candles in Pack of 5 | Low-Smoke Bright Sparkle & Long-Lasting Effect | Great for Birthdays Anniversaries Weddings & Parties

Generic£8.013 rev

3mo ago

CRSTAL25 Gold Sparkling Fountain Candles in Pack of 5 | Low-Smoke Bright Sparkle & Long-Lasting Effect | Great for Birthdays Anniversaries Weddings & Parties

Generic£7.913 rev

3mo ago

Pack of 4 Ice Fountain Cake Sparklers Gold Cake Topper Sparkling Candles for Champagne Bottle Birthday Cake Decorations Wedding Party Celebration 10cm Low Smoke Indoor Outdoor

DTD QUALITY MATTERS£4.159 rev

4mo ago

Pack of 4 Cake Sparklers Ice Fountain Candles Silver Sparkling Cake Topper for Champagne & Prosecco Bottles Party Cake Decoration for Birthday Wedding Christmas & New Year Celebrations 10cm

DTD QUALITY MATTERS£4.169 rev

4mo ago

CRYSTAL25 Ice Fountain Birthday Cake Candles Golden & Silver 2 Assorted Colour 4pk Holographic Sparkler Toppers Indoor Firework Candles for Birthdays Weddings Anniversaries 4 Pack

Generic£7.5015 rev

5mo ago

What buyers say about fountain candles for cakes

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Impressive product at a fair price”

Brightness/Shine/Glow23%

“Size sparkles were great”

Advertised Vs Actual Product18%

“Did the job”

Quality-Overall6%

“Great product, good quality and price”

Durability6%

“Lasts quite a while”

Fun/Entertainment Experience6%

“Great fun”

Soft Feel4%

“Nice feel”

Size-Overall2%

“exactly fit for purpose as too long”

Efficiency2%

“Works well”

Fire Resistance2%

“burn cleanly without leaving much residue or a heavy smoke scent behind”

What buyers complain about

Durability26%

“Doesnt last at all”

Functionality-Overall23%

“Dont work”

Quality-Overall12%

“need manufacturer to have better quality control”

Instructions/User Manual/Troubleshooting8%

“Sparks need clear instructions”

Value For Money8%

“What seemed like a good price ended up being very expensive”

Suitable For Indoor4%

“Be careful doing them inside even though theyre for indoor use they set my fire alarms off”

Alarm/Timer Accuracy4%

“Fire alarms were set off”

Defective Material/Parts4%

“Item dont work”

Eco Friendliness3%

“I would not repurchase because of the plastic outer layer which is not environmentally friendly”

Top return reasons

Color22%

Functionality-Overall20%

Value For Money16%

Defective Material/Parts12%

Size-Overall8%

Advertised Vs Actual Product8%

Brightness/Shine/Glow6%

Durability4%

Leak-Proof4%

Common questions

Is fountain candles for cakes profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 27 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (49/100).
How competitive is the fountain candles for cakes niche?: 11 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in fountain candles for cakes?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for fountain candles for cakes peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the fountain candles for cakes niche?: Listings span £2.75–£21.41; the average listing price is £7.07 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.