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Fountain Candles for Cakes

Fail

Shoppers spend only $65K a year here, so Fountain Candles for Cakes is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£65K/yr84K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
48%top-5 click share · 11 brands · 30 sellers

Flapen Score

Fountain Candles for Cakes against its category

The dotted line is the Toys & Games average. Past it, Fountain Candles for Cakes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fountain Candles for Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fountain Candles for Cakes 84K times last year and spent an estimated £65K. The top 5 brands take 75% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
11.0%
Market size, estimated
£65Ka year
Peak month
September1.6× the quietest month
Top search term
fountain candles for cakes21K searches a year

02 · Price

A sale here is worth £7.07.

Listings sell for £7.07 on average, from £2.75 to £21.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.07 that is £2K to £4K a year per listing.

Average price
£7.07under the $15 to $100 sweet spot
Price range
£2.75–£21.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #219 within Party Supplies. It carries 222 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
30%
Out of stock, average day
1.7%
Average rank
#219in Party Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fountain Candles for Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

16%

  • Wow Party Supplies20%
  • DTD QUALITY MATTERS17%
  • Generic16%
  • Inevitable Party12%
  • SpektaTek9%
  • TSA LIMITED9%
  • Open — no brand owns it (5 brands, 16%)

Demand

Fountain Candles for Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Fountain Candles for Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fountain candles for cakes21K/yr
  • fountain candle10K/yr
  • ice fountain candles7K/yr
  • firework candles for cakes9K/yr
  • cake fireworks5K/yr
  • cake sparklers fountain candles6K/yr
  • fountain candles7K/yr
  • cake fountain5K/yr
  • sparkle candle3K/yr
  • cake firework fountain candles3K/yr

Reviews and returns

What reviews say buyers love and hate about Fountain Candles for Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.14

Doesnt last at all

Meh, barely lasted the 5 step walk over to present the cake

didn't last as long as others I've had before

Functionality-Overall23%−0.19

Dont work

It didnt work properly

Only one worked

Quality-Overall12%−0.05

need manufacturer to have better quality control

Poor quality, it only lasted 3 seconds, so lit the 2nd candle which lasted an even shorter time

Instructions/User Manual/Troubleshooting8%−0.02

Sparks need clear instructions

Value For Money8%+0.23

What seemed like a good price ended up being very expensive

Love

Value For Money24%+0.23

Impressive product at a fair price

Good price

Good value for money

Brightness/Shine/Glow23%+2.12

Size sparkles were great

Good sparklers

Nice candles

Advertised Vs Actual Product18%+1.42

Did the job

Worked as expected

exactly as shown in the photos

Quality-Overall6%−0.05

Great product, good quality and price

Very impressive indeed

Very decent compared to others on the market

Durability6%−0.14

Lasts quite a while

Really good and last a good long time

Return

0.0% Return rate 38% Fixable by listing

Color22%▁▁█▄▁▃
Functionality-Overall20%▁█▁▁▆▄

Dont work

It didnt work properly

Only one worked

Value For Money16%▁▁▁▇▁█

What seemed like a good price ended up being very expensive

Defective Material/Parts12%▁▁▁▄▁█

Item dont work

Size-Overall8%█▁▁▁▃▁

FAQ

Common Fountain Candles for Cakes questions

Answered from the same tracked data.