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Fortnite Figures

Fail

The top 5 brands take 99% of clicks, so Fortnite Figures is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£30K/yr123K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
46%top-5 click share · 6 brands · 79 sellers

Flapen Score

Fortnite Figures against its category

The dotted line is the Toys & Games average. Past it, Fortnite Figures is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortnite Figures 123K times last year and spent an estimated £30K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.4%
Market size, estimated
£30Ka year
Top search term
fortnite figures88K searches a year

02 · Price

A sale here is worth £16.81.

Listings sell for £16.81 on average, from £6.43 to £43.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.81 that is £0 to £2K a year per listing.

Average price
£16.81inside the $15 to $100 sweet spot
Price range
£6.43–£43.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,630 within Play Figures. It carries 510 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
78%
Out of stock, average day
17.7%
Average rank
#1,630in Play Figures
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Fortnite Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

79

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

0%

  • Fortnite58%
  • Fantasix18%
  • Jazwares14%
  • Hasbro7%
  • Get Trend3%
  • Paladone1%

Demand

Fortnite Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.1× · 8 of 12 months tracked

Search terms

Top Fortnite Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite figures88K/yr
  • fortnite action figures17K/yr
  • fortnite figure10K/yr
  • fortnite characters5K/yr
  • fortnite figures set4K/yr
  • fortnite battle royale486/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%−0.13

Poor quality

Unfortunately, once we got these, we found the quality isn't that great

Value For Money25%−0.21

Expensive for very little

Not worth the cost

Size-Overall25%+0.63

This was nice toy figure very small

Love

Quality-Overall53%−0.13

Really well made

Excellent Quality

Good product

Gifting Purpose15%+2.41

Present

Great gift

My grandson loved this present

Brightness/Shine/Glow8%+1.12

Absolutely great purchase brightness is very good

Lovely little light for my granddaughters bedroom

Size-Overall6%+0.63

The sizing is good

they fit him well with no issues

Collectibles6%−0.01

fits in with the rest of his collection

Collection figures

Return

0.8% Return rate 0% Fixable by listing

Quality-Overall29%▁▁▁█▁█

Poor quality

Unfortunately, once we got these, we found the quality isn't that great

Gifting Purpose21%▁█▅▁▁▁
Defective Material/Parts21%▁▁▅▃█▁
Degree Of Motion8%
Brightness/Shine/Glow8%█▁▁▁▁▁

FAQ

Common Fortnite Figures questions

Answered from the same tracked data.