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Fortnite Figures

Fail

The top 5 brands take 99% of clicks, so Fortnite Figures is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£30K/yr123K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
46%top-5 click share · 6 brands · 79 sellers

Flapen Score

Fortnite Figures against its category

The dotted line is the Toys & Games average. Past it, Fortnite Figures is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortnite Figures 123K times last year and spent an estimated £30K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.4%
Market size, estimated
£30Ka year
Top search term
fortnite figures88K searches a year

02 · Price

A sale here is worth £16.81.

Listings sell for £16.81 on average, from £6.43 to £43.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.81 that is £0 to £2K a year per listing.

Average price
£16.81inside the $15 to $100 sweet spot
Price range
£6.43–£43.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,630 within Play Figures. It carries 510 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
78%
Out of stock, average day
17.7%
Average rank
#1,630in Play Figures
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
27

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
18 months

Products

Top Fortnite Figures products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

79

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 92%

Open market

0%

  • Fortnite58%
  • Fantasix18%
  • Jazwares14%
  • Hasbro7%
  • Get Trend3%
  • Paladone1%

Demand

Fortnite Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.1× · 8 of 12 months tracked

Search terms

Top Fortnite Figures search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fortnite figures88K/yr
  • fortnite action figures17K/yr
  • fortnite figure10K/yr
  • fortnite characters5K/yr
  • fortnite figures set4K/yr
  • fortnite battle royale486/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Figures

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Fortnite Figures questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data