Fortnite Figures
FailThe top 5 brands take 99% of clicks, so Fortnite Figures is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £30K/yr123K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 46%top-5 click share · 6 brands · 79 sellers
Flapen Score
Fortnite Figures against its category
The dotted line is the Toys & Games average. Past it, Fortnite Figures is stronger. Inside it, weaker.
Market
The Fortnite Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fortnite Figures 123K times last year and spent an estimated £30K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £30Ka year
- Top search term
- fortnite figures88K searches a year
02 · Price
A sale here is worth £16.81.
Listings sell for £16.81 on average, from £6.43 to £43.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.81 that is £0 to £2K a year per listing.
- Average price
- £16.81inside the $15 to $100 sweet spot
- Price range
- £6.43–£43.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #1,630 within Play Figures. It carries 510 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 78%
- Out of stock, average day
- 17.7%
- Average rank
- #1,630in Play Figures
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 510per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Fortnite Figures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fantasix 8 Pcs Collectible Figures Game Character Figurines with Weapon Gaming Gift for fans Game Accessories for Room and Desk Setup
- Price
- £13.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 8mo ago

Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years
- Price
- £15.99
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago

Fortnite Legendary Beef Boss - 6-inch Articulated Figure with Harvesting Tool Back Bling and Code for Bonus Virtual Item
- Price
- £12.11
- Rating
- 4.8/5
- Reviews
- 236
- Age
- 1y ago

Fortnite Loot Battle Box for 10cm Core Figures (Styles Vary)
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 646
- Age
- 7y ago

Hasbro Fortnite The Foundation: Zero Crisis Edition Multicolor
- Price
- £43.69
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 4y ago
Trending
90-day click momentum
Jazwares Large Fortnite Duo Mode Victory Series Articulated Action Figures With Codes - (Beef Boss & Chomp Sr. 12 30cm Twin Pack)
- Price
- £28.37
- Rating
- 4.7/5
- Reviews
- 759
- Age
- 2mo ago

Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
- Price
- £13.21
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 7mo ago

Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years
- Price
- £15.99
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago

Fortnite Baseball Cap for Kids Teens Peaked Cap Lightweight Sun Hat Casual Sports Running Holiday Essentials Gamer Gifts (Black/Yellow)
- Price
- £10.10
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 1y ago

Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 14 Years
- Price
- £15.06
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago
Newest
by launch date
Jazwares Large Fortnite Duo Mode Victory Series Articulated Action Figures With Codes - (Beef Boss & Chomp Sr. 12 30cm Twin Pack)
- Price
- £28.37
- Rating
- 4.7/5
- Reviews
- 759
- Age
- 2mo ago

Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
- Price
- £13.21
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 7mo ago

Fantasix 8 Pcs Collectible Figures Game Character Figurines with Weapon Gaming Gift for fans Game Accessories for Room and Desk Setup
- Price
- £13.96
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 8mo ago

Fortnite Victory Gummy Fishstick - 12-Inch Articulated Figure with Code for Bonus Virtual Item
- Price
- £7.74
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago

Fortnite Victory Bone Boss - 12-Inch Articulated Figure with Code for Bonus Virtual Item
- Price
- £6.43
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
0%
- Fortnite58%
- Fantasix18%
- Jazwares14%
- Hasbro7%
- Get Trend3%
- Paladone1%
Demand
Fortnite Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 5.1× · 8 of 12 months tracked
Search terms
Top Fortnite Figures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fortnite figures88K/yr
- fortnite action figures17K/yr
- fortnite figure10K/yr
- fortnite characters5K/yr
- fortnite figures set4K/yr
- fortnite battle royale486/yr
Reviews and returns
What reviews say buyers love and hate about Fortnite Figures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Unfortunately, once we got these, we found the quality isn't that great
Expensive for very little
Not worth the cost
This was nice toy figure very small
Love
Really well made
Excellent Quality
Good product
Present
Great gift
My grandson loved this present
Absolutely great purchase brightness is very good
Lovely little light for my granddaughters bedroom
The sizing is good
they fit him well with no issues
fits in with the rest of his collection
Collection figures
Return
0.8% Return rate 0% Fixable by listing
Poor quality
Unfortunately, once we got these, we found the quality isn't that great
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fortnite Figures questions
Answered from the same tracked data.









