fortnite figures
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£16.81avg listing price — sweet spot $15–$100
Price range
Great£6.43–£43.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good510.19avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 123K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fortnite figures is a £30K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fortnite figures market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £25K–£34K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,630
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 48%
- Out of stock
- 17.7%
- Avg brand age
- 18 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
79
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
0%
- Fortnite58%
- Fantasix18%
- Jazwares14%
- Hasbro7%
- Get Trend3%
- Paladone1%
Demand
Weekly Amazon search volume, last 33 weeks — -17.4% search growth over the last 90 days.Top fortnite figures search terms
- fortnite figures88K/yr
- fortnite action figures17K/yr
- fortnite figure10K/yr
- fortnite characters5K/yr
- fortnite figures set4K/yr
- fortnite battle royale486/yr
Top fortnite figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fantasix 8 Pcs Collectible Figures Game Character Figurines with Weapon Gaming Gift for fans Game Accessories for Room and Desk Setup
Fantasix£13.964.3★19 rev
Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years
Fortnite£15.994.5★42 rev
Fortnite Legendary Beef Boss - 6-inch Articulated Figure with Harvesting Tool Back Bling and Code for Bonus Virtual Item
Jazwares£12.114.8★236 rev
Fortnite Loot Battle Box for 10cm Core Figures (Styles Vary)
Fortnite£21.263.7★646 rev
Hasbro Fortnite The Foundation: Zero Crisis Edition Multicolor
Hasbro£43.694.6★102 rev
Newest
by launch date
Jazwares Large Fortnite Duo Mode Victory Series Articulated Action Figures With Codes - (Beef Boss & Chomp Sr. 12 30cm Twin Pack)
Jazwares£28.37759 rev
Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
Get Trend£13.21192 rev
Fantasix 8 Pcs Collectible Figures Game Character Figurines with Weapon Gaming Gift for fans Game Accessories for Room and Desk Setup
Fantasix£13.9619 rev
Fortnite Victory Gummy Fishstick - 12-Inch Articulated Figure with Code for Bonus Virtual Item
Fortnite£7.7414 rev
Fortnite Victory Bone Boss - 12-Inch Articulated Figure with Code for Bonus Virtual Item
Fortnite£6.4314 rev
Trending
90-day click momentumJazwares Large Fortnite Duo Mode Victory Series Articulated Action Figures With Codes - (Beef Boss & Chomp Sr. 12 30cm Twin Pack)
Jazwares£28.374.7★
Get Trend Fortnite Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Holiday Essentials Boys Gaming Gifts (Blue Fortnite)
Get Trend£13.214.7★
Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 13 Years
Fortnite£15.994.5★
Fortnite Baseball Cap for Kids Teens Peaked Cap Lightweight Sun Hat Casual Sports Running Holiday Essentials Gamer Gifts (Black/Yellow)
Fortnite£10.104.7★
Fortnite - Boys Hoodie - Black Sweatshirt Skull Trooper Motif - 100% Cotton Hoodie - Official Merchandise - 14 Years
Fortnite£15.064.5★
What buyers say about fortnite figures
What buyers praise and complain about, mined from review topics.What buyers love
“Really well made”
“Present”
“Absolutely great purchase brightness is very good”
“The sizing is good”
“fits in with the rest of his collection”
“Great value for money”
“Easily controlled via remote too”
“The designs are good”
What buyers complain about
“Poor quality”
“Expensive for very little”
“This was nice toy figure very small”
Top return reasons
Common questions
- Is fortnite figures profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 27 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the fortnite figures niche?
- 6 brands and 79 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in fortnite figures?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 0.8%.
- What does it cost to enter the fortnite figures niche?
- Listings span £6.43–£43.69; the average listing price is £16.81 (sweet spot $15–$100). The average incumbent carries 510 reviews — the moat a new listing must climb.