Skip to content

Fortnite Cake Topper

Fail

Prices span $2.46–$12.97, mostly outside the sweet spot, so Fortnite Cake Topper is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£25K/yr67K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
86%top-5 click share · 8 brands · 10 sellers

Flapen Score

Fortnite Cake Topper against its category

The dotted line is the Toys & Games average. Past it, Fortnite Cake Topper is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortnite Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fortnite Cake Topper 67K times last year and spent an estimated £25K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
4.6%
Market size, estimated
£25Ka year
Peak month
January2.2× the quietest month
Top search term
fortnite cake topper34K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £2.46 to £12.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £8.23 that is £2K to £4K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£2.46–£12.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #809 within Party Supplies. It carries 16 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
50.0%
Average rank
#809in Party Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
16per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fortnite Cake Topper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

4%

  • Sovanna36%
  • Pryon32%
  • Fortnite10%
  • Senidea7%
  • Alaoo7%
  • LGWJHCY3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Fortnite Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Fortnite Cake Topper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fortnite cake topper34K/yr
  • fortnite cake decorations15K/yr
  • fortnite cake toppers6K/yr
  • fortnite cupcake toppers4K/yr
  • fortnite cake3K/yr
  • fortnite birthday cake3K/yr
  • fortnite cake toppers for boys2K/yr

Reviews and returns

What reviews say buyers love and hate about Fortnite Cake Topper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
0.4%of orders come back
“there ok for the money”
A buyer, on “Value For Money”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Fortnite Cake Topper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data